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ASM Global to manage Baltimore venue

Venue management giant ASM Global has added Baltimore’s Modell Performing Arts Center at the Lyric (2,565-cap.) to its expanding portfolio.

The Modell Lyric joins recent ASM additions the Gateshead Quays (12,500-cap.) in the UK the Tom Benson Hall of Fame Stadium (23,000-cap.) in Ohio, USA. ASM Global also holds a 25% stake in Australian stadium operator VenuesLive.

ASM Global, which formed as the result of a mega-merger between AEG Facilities and SMG, has a five-year agreement with the Lyric Foundation for management of the Baltimore venue. An Outback Concerts-promoted Ringo Starr and his All Starr Band show will be the first to take place under ASM’s management on 16 and 17 June 2020.

“We are excited to welcome the Lyric to the ASM Global family of performing arts centres,” says Bob Newman, president and CEO of ASM Global. “We have a long and successful history in Baltimore at the Royal Farms Arena (14,000-cap.) and more recently at MECU Pavilion (4,400-cap.).

“ASM Global understands the Lyric’s vision and mission”

“The Lyric further expands our portfolio in the region and compliments the other two facilities, enabling us to better serve our patrons, promoters and partners in the area.”

“We are happy that our first booking at the Lyric is Ringo Starr and his All Starr Band,” adds Bob Papke, vice president of theatres for ASM Global. “The Modell Lyric is an incredible venue and we look forward to bringing a variety of artists and attractions to the theater.”

John Denick, chair of the Lyric Foundation comments that ASM Global “understand[s] the Lyric’s vision and mission.

“They represent a great opportunity for growth, and we look forward to a long and successful relationship,” says Denick.

The Modell Lyric, a not-for-profit performing arts centre serving the greater Baltimore area, has hosted acts including Aretha Franklin, Robbie Williams, Chris Rock, Diana Ross, Santana and the Grateful Dead.

Tickets for the Ringo Starr show go on sale at 10 a.m. EST today (Friday 15 November) here.

 


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New Orleans’ Essence draws ‘record’ 4bn impressions

Essence Festival – an annual celebration of African-American music at the Mercedes-Benz Superdome (76,468-cap.) in New Orleans – welcomed more than 470,000 attendees to its 24th edition last week, increasing attendance by 25,000 and garnering what organisers call a “record-breaking” four billion impressions on social media.

Complementing a night-time concert series (headliners were Diana Ross, John Legend, Chance the Rapper and Mary J. Blige), the festival once again featured “entertainment, empowerment and cultural experiences” targeted at black Americans, with actress Halle Berry, film director Ava DuVernay, civil-rights campaigner Al Sharpton and spiritual leader Iyanla Vanzant among the more than 100 speakers.

In addition to increasing attendance by ~6%, organisers say posts tagged with the #EssenceFest hashtag drew 4bn+ impressions on social media, with the festival also trending daily on Twitter.

This, say promoters, is a new record – although it should be noted iHeartRadio claimed its 2015 festival generated more than 6.5bn impressions. (New record or not, 4bn social engagements with an arguably fairly niche festival is undeniably impressive.)

Essence Festival is produced by Essence Festivals LLC, a division of Essence Communications (the publisher of the eponymous magazine), and New Orleans-based Solomon Group. Sponsors in 2017 included AT&T, Ford, McDonald’s, Walmart and naming partner Coca-Cola.

 


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