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Inside Di and Gi’s new La Prima Estate festival

Italy’s D’Alessandro e Galli (Di and Gi) is targeting a younger demographic with its new 10,000-cap Tuscany festival La Prima Estate, according to organisers.

The six-day festival will debut in Bussola Domani Park in Lido Di Camaiore, Versilia from 21-26 June, with headline acts including Duran Duran, The National and Bonobo.

Di and Gi, which also runs the region’s established, month-long Lucca Summer Festival, is billing La Prima Estate – which translates to “the first summer” – as “the ultimate festival holiday destination”, combining live shows with a series of unique experiences drawing on the beauty and culture of the local area. Activities will include art, wine and culinary experiences, as well as mindfulness and sports.

“We have an unbelievably beautiful venue, a brand new park, just 50 metres from the beach. It’s the perfect place for a festival,” promoter Enrico D’Alessandro tells IQ. “We’re going to have six consecutive nights, with four artists on stage every night. But we’re also going to sell packages that include not only a hotel, but also a beach cabana, and we’re going to plan activities all day for the audience. This place is a natural paradise, so you can do cooking events with major chefs on the beach, cycle events with professionals, meet and greets and yoga at dawn.

“We want to give the full package to the audience. The event itself is no longer enough, we have to provide a full vacation experience and this festival will be all about that.”

“For audiences today, just attending a conference is no longer enough”

With other artists on the bill including Courtney Barnett, Easy Life, Jungle, Mura Masa and Beabadoobee, with more to be announced this month, D’Alessandro says the musical direction is along similar lines to Primavera Sound and Sonar.

“We’re looking for a younger audience, although not so young,” he says. “The park is huge, but it is going to be split between a concert area and a big food and beverage and leisure area because we want to create a very relaxed atmosphere,” he says. “We want people to enjoy the full experience – that’s what we think the future of live music will be and that’s what we think the offering of live events should include.”

The festival will take over the whole town of Lido Di Camaiore and will be topped off by aftershow parties at nightclubs, hosted by the Apollo Club from Milan, each night.

“Our impression as promoters of live music is that for audiences today, just attending a concert is no longer enough,” adds Di and Gi CEO Mimmo D’Alessandro. “La Prima Estate wants to build on this desire, accelerated by the post-pandemic euphoria to fully enjoy free time, and combine an evening of live music with a series of experiences related to sport, the sea, food and other incredible activities during the rest of the festival goers’ stay. A new concept of a festival for which we consider Versilia and Tuscany to be the ideal place.”

 


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Major moves: consolidation sweeps the ticketing sector

The past 12 months have seen big-money deals by global firms who have been expanding their reach through buying up existing companies.

Eventim’s major expansion into the €800 million French live music market will see it establish a joint venture with the retailer by the end of 2019. Under the proposed new structure, Eventim would acquire 48% of France Billet, with an option to increase its holding to a majority stake over the next four years. It is folding its Eventim French business into the partnership, and the established brands – which in addition to Francebillet.com include Fnacspectacles.com and Billetreduc.com – will remain in operation.

This move will be a blow for Paris-headquartered multimedia conglomeration Vivendi, which owns the local company Digitick and was the third-largest competitor behind France Billet and Ticketmaster.

Leapfrogging its rivals, Eventim has secured the top position in the ticketing space. However, it currently does not have a promoter presence in France, unlike Live Nation or Vivendi, the latter of which owns the venues L’Olympia (1,996-cap.) and Theâtre de L’Œuvre (326-cap.) in Paris, as well as Olympia Production, the operator of a number of French festivals including Les Déferlantes (12,000-cap.) and Garorock (45,000-cap.).

In 2017-18, Eventim bought three significant promoters in Italy – Vertigo, Friends and Partners, and D’Alessandro e Galli (Di and Gi) – solidifying its brand TicketOne as the dominant ticketer in the country after Ticketmaster opened operations there in 2017.

On the other side of the world, Live Nation Entertainment’s (LNE) $480m decision to buy a 51% stake in Ocesa Entertainment, the largest promoter in Latin America, and owner of Ticketmaster Mexico, is noteworthy.

Promoting about 3,100 shows a year, Ocesa reportedly sold 3.8m tickets in 2018. Ticketmaster Mexico is comfortably the country’s biggest ticket seller, with around 37m tickets sold each year.

While LNE and Ocesa have had a long partnership, this move significantly enhances the global entertainment company’s footprint

While LNE and Ocesa have had a long partnership through touring, festivals and the Ticketmaster brand, this move significantly enhances the global entertainment company’s footprint.

It demonstrates LNE’s growing confidence in the Latin American market and will likely lead to an increasing number of tours by international talent to the continent, and potentially further acquisitions of promoters, ticketing companies or venues.

What impact it will have on Ticketmaster in the US, where the second language is Spanish, remains to be seen. The Spanish- language market in the US is arguably currently underserved, and this could be seen as an internal growth opportunity for the global behemoth.

But more importantly, this could be part of a wider move by LNE into Latin America, where the firm historically has no major presence. Last year it acquired one of Argentina’s top promoters, DF Entertainment, while earlier in 2018, it took a stake in one of the largest music festivals in the world, Rock in Rio (100,000-cap), recently increasing its holding to 60%, which could be a sign that Ticketmaster is preparing to make a move into Brazil. Does this indicate a strategy of expansion across the region? We’ll have to wait and see.

LNE-owned Ticketmaster also bought Australia and New Zealand’s most significant independent ticketing company, Moshtix, in February, further expanding its presence in a market where it competes fiercely with TEG’s Ticketek.

Although it’s not likely to shift the balance of power, Ticketmaster’s move will add another indie brand to its suite of ticketing platforms.

Meanwhile, TEG grew its Asian reach by buying the Philippines-based ticketing company TicketWorld. This adds to its existing interests in Malaysia, Hong Kong and Macau. As well as major international tours by the likes of Guns N’ Roses and Katy Perry, TicketWorld has a strong presence in the local theatre market, and provides ticket services to Philippines’ venues including Solaire Resort and Casino, Resorts World Manila, BGC Arts Center and the Cultural Center of the Philippines.

What we can say is that the last 12 months have seen no sign of the trend for consolidation slowing down – and it may just be hotting up even further

“We see great opportunities in many Asian markets and our strategy puts us on course to becoming a truly pan-Asian promoter,” said TEG CEO Geoff Jones at the time.

While not strictly new acquisitions, DEAG continued its policy of wholly owning companies by completing the purchase of the MyTicket platform, which going forward will be powered by the Secutix SaaS solution, while Eventim completed its takeover of German online movie ticketing platform Kinoheld and Scandinavian ticketing solution Venuepoint.

So what’s next? In the fast-moving world of ticketing, it’s hard to say.

India’s BookMyShow sells some 20m tickets a month, mainly in the cinema sector, but is looking to grow further into live entertainment. In 2018, COO of non-films at BookMyShow Albert Almeida told the Economic Times the firm wants to increase its revenues from non-cinema events from 30% to 50% by 2020.

It is one of the ticketing partners at the newly opened Coca-Cola Arena in Dubai and is addressing a lack of infrastructure in its home country by building its touring venues and producing its own shows. At a recent fundraising round, the company was valued at $1 billion, and there is still huge potential in the country of 1.3bn people. But maybe it will look to acquire in new markets, or further consolidate its position in the Middle East.

Another interesting area is the growing trend of Chinese companies taking an interest in Western music companies (for example, Tencent acquired a 10% stake in Universal Music, with an option to take another 10% in a year). Could we see a Chinese firm take an interest in a ticketing company outside of its homeland?

What we can say is that the last 12 months have seen no sign of the trend for consolidation slowing down – and it may just be hotting up even further.

For more insight into the state of the global ticketing industry, read IQ’s International Ticketing Yearbook 2019.


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CTS Eventim acquires Italian promoter D’Alessandro e Galli

CTS Eventim has bought a 60% stake in Italian concert and festival promoter D’Alessandro e Galli (Di and Gi), in its third acquisition in Italy in the last five months.

The deal follows the acquisition in September of Vertigo and November’s buy-out of Friends and Partners, and “consolidates [CTS’s] leading position in the Italian live entertainment market”, says the company.

“With TicketOne, we have been the leading ticketing provider in Italy for more than ten years,” comments Klaus-Peter Schulenberg, CEO of CTS Eventim. “Now we have progressed, within a very short period, to become the market leader in the live entertainment segment as well. This is a milestone in our internationalisation strategy.

“The Italian market is one of the most diversified and attractive in Europe, and there can hardly be a promoter that symbolises its creativity and vitality as much as D’Alessandro e Galli.”

“There can hardly be a promoter that symbolises the creativity and vitality of the Italian market as much as D’Alessandro e Galli”

Di and Gi, which turned 30 last year, has over the past four decades organised shows by Adele, Justin Bieber, David Bowie, Paul McCartney, Bob Dylan, Elton John, Mark Knopfler, Jennifer Lopez, Ennio Morricone and Paul Simon. It also promotes the Lucca Summer Festival, whose 20th edition in 2017 was featured performances by the Rolling Stones, Green Day, Robbie Williams and Kasabian.

The company will continue to be managed on a day-to-day basis by co-founders Mimmo D’Alessandro and Adolfo Galli. In a joint statement, they comment: “We are delighted to be part of CTS Eventim from this day on. This provides us with access to the resources of a global player that not only has the most sophisticated ticketing platform in the world, but is also able to organise Europe-wide concert tours. We also have an opportunity to continue our company’s special culture: the interests of artists will remain the centre of focus for everything we do at D’Alessandro e Galli.”

 


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