fbpx

PROFILE

MY SUBSCRIPTION

LOGOUT

x

The latest industry news to your inbox.

    

I'd like to hear about marketing opportunities

    

I accept IQ Magazine's Terms and Conditions and Privacy Policy

Destination music experiences company Pollen raises $150m

Pollen, the music, travel and experiences start-up, has raised US$150 million in a Series C round.

Founded in 2014 by brothers Callum and Liam Negus-Fancey, the London-headquartered company runs two offerings: Pollen Presents, which curates experiences for customers across travel, music, and more; and Pollen+ which partners with promoters and music festivals to offer customers who book through its platforms perks at events.

The firm says that it uses data and customer insights to create experiences that are exclusive to its platform, and also partners with “the biggest music festivals and brands in the world” to sell their experiences.

Pollen Presents has organised a number of artist-curated weekenders with artists including Justin Bieber in Las Vegas, Diplo in Cabo, Kurupt FM in Amsterdam, J Balvin in Vegas and Bring Me The Horizon in Malta.

Pollen+ has partnered with promoter brands and music festivals including We Are FSTVL, Austin City Limits, Bonnaroo, Electric Zoo and Live Nation.

“People want personalised travel experiences built around what they are passionate about”

The company previously raised over $100m in venture capital funding, from investors including Kindred, Northzone, Sienna Capital, Backed and Draper Spirit.

Backers named in the latest funding announcement include Kindred, Lansdowne Partners, Northzone, Sienna Capital, Backed and Molton Ventures.

Pollen says that its Series C funding comes on the heels of “significant momentum” for the company, after seeing sales increase “more than 300% relative to pre-pandemic levels”.

“People want personalised travel experiences built around what they are passionate about,” says co-founder and CEO Callum Negus-Fancey.

“Pollen is at the forefront of this demand; we use our proprietary data and customer insights to build one-of-a-kind travel experiences with the world’s biggest talent and brands in the best destinations. When people look back after 10 years, and think about their top five memories, we want them to feel like Pollen was responsible for three of them.”

 


Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.