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Alda Events appoints ex-Asia head COO

Effective yesterday (1 January 2020), Dennis de Bruin has been promoted to chief operations officer (COO) of Amsterdam-based dance music promoter Alda Events.

In the new role, de Bruin, who has been with Alda since its founding in 2007, will act as head of all commercial and operational affairs in the Netherlands.

He was formerly in charge of Alda’s touring arm – handling multiple world tours for DJs including Armin Van Buuren (Armin OnlyA State of Trance) and Hardwell – and later set up the company’s Asia branch in Hong Kong, serving since 2015 as CEO.

“Our ambition is to expand the company even more”

“I am super-excited about this next step in my career at Alda,” says Dennis de Bruin. “Our ambition is to expand the company even more with new and already established concepts, both in the Netherlands and internationally.

“The collaboration with our American partner, Insomniac, creates multiple new opportunities for Alda, and due to this expansion we can focus completely on improving the customer experience and digitisation.”

In 2020 Alda will promote Armin van Buuren’s This is Me shows at the Ziggo Dome in Amsterdam, as well as festivals including A State of Trance in Utrecht, Amsterdam Music Festival (AMF) and Saga, a new co-pro with Insomniac in Bucharest, which will feature performances by Marshmello, Disclosure, Meduza, Tiësto and Faithless.


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