Spotify makes latest move in live with RA deal
Streaming giant Spotify has strengthened its links with the live music scene, partnering with Resident Advisor, an event discovery platform for electronic music.
In a week that saw Deezer launch a live events series based on popular playlists and Apple Music announce Brit Award-winner Dave as the first act for its Agenda playlist live series, the Spotify-Resident Advisor deal further highlights streaming’s desire to capitalise on live.
The partnership directly connects Spotify users to shows by artists they listen to via localised event listings promoted within the application.
Although Spotify already notifies users of concerts based on their listening habits, pushing them to ticketing platforms such as AXS, Eventbrite, and Ticketmaster, as well as discovery platforms Bandsintown, Songkick and Facebook, the Resident Advisor deal looks to provide more support to local venues and independent promoters, who more typically list on the platform.
“The vitality of local scenes is essential for the sustainability and creativity of the global electronic music community”
“The vitality of local scenes is essential for the sustainability and creativity of the global electronic music community,” comments Resident Advisor co-founder Nick Sabine.
“Our collaboration with Spotify is a brilliant evolution of the work we have been doing for almost two decades to support the work of the independent artists, venues and promoters which act as the pillars of those scenes.”
Founded in 2001, online music magazine and event discovery platform Resident Advisor provides event listings and sells tickets to events across the dance music ecosystem in over 50 countries.
Spotify’s other live music ventures includes partnering with festival booking portal Festicket and staging its own playlist-based shows, most notably the hip hop-focused Who We Be show, which featured acts such as Dizzee Rascal, Giggs, Cardi B, J Hus and Stefflon Don, and RapCaviar Live concerts.
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Deezer expands into Live shows
Deezer has become the latest music streaming service to branch out into organising its own concerts, announcing the launch of ‘Live’, a live music series based on its popular playlists.
The Paris-based company is using three of its biggest genre-based playlist brands – Rocket, Popstar and Certified – to host intimate live shows (or ‘playlist parties’) in venues in France, which will be recorded as a ‘Deezer session’, available exclusively on the streaming platform.
Rival service Spotify has successful staged its own playlist-based shows, most successfully the hip hop-focused Who We Be and RapCaviar, while Apple (which has its own streaming platform, Apple Music) last summer launched a series of events based on its Up Next initiative, focusing on emerging artists.
“Fans can get closer to the artists they love, from the playlists they love, in a live setting”
The Deezer Live brand launches tonight (19 February) in Paris with Rocket Live, featuring Circa Waves (pictured) and Twin Atlantic, according to MBW.
Nigel Harding, Deezer’s VP of artist marketing, says: “Our editors make playlists to perfectly suit fans’ tastes and moods.
“For the first time, we’re bringing these hand-picked selections to life in a really cool party atmosphere. Fans can get closer to the artists they love, from the playlists they love, all in a live setting.”
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