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Live Nation Spain appoints new head promoter

Live Nation Spain has upped Nacho Córdoba to head promoter after a decade at the firm.

Córdoba joined the company as a promoter in 2015 and was boosted to senior promoter six years later. In addition, he became the festival director of Live Nation Spain’s rock music event Dcode and supported the booking of Mad Cool – both of which are based in Madrid.

“With over a decade of dedication to the company, Nacho brings a wealth of experience across all areas of the live music business,” reads a statement from Live Nation Spain.

“The leadership team at Live Nation is proud of his achievements and offers full support as he steps into this new role. Nacho has proven himself to be a committed and visionary leader, and he is seen as a key figure in the future of the company.”

Live Nation Spain recently wrapped a busy summer which featured 10 stadium concerts with the likes of Metallica, Pearl Jam and Travis Scott.

“Nacho has proven himself to be a committed and visionary leader, and he is seen as a key figure in the future of the company”

Most notably, the firm promoted four record-breaking shows with Colombian superstar Karol G at Estadio Santiago Bernabéu in Madrid.

The Live Nation-produced shows sold 240,000 tickets – the highest number of tickets any artist has ever sold in Spain, including Taylor Swift.

She became the first artist to hold four consecutive stadium concerts in Spain and the first artist to have four sold-out nights at the Santiago Bernabéu Stadium.

The Spain run concluded the Mañana Será Bonito Tour, which sold more than two million tickets, grossed $300 million and shattered attendance and revenue records in Europe, the US and Latin America.

Live Nation Spain’s upcoming concerts include Olivia Rodrigo, Paul McCartney, Sum 41, Pearl Jam and Jonas Brothers.

 


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