Yucaipa invests in Day After Day Productions
Ron Burkle’s private equity firm Yucaipa Companies has invested in booking agency Day After Day Productions (DADP).
Founded and led by agent Seth Shomes, the DADP roster includes more than 30 clients such as 98 Degrees, Aaron Lewis, Brian Wilson, Celebrating Meat Loaf, Deal Or No Deal – Live!, Flo Rida, Ice-T presents The Art Of Rap, Jeff Bridges & The Abiders, Matt Fraser, Missy Elliott, Staind, T.I., The Commodores, Tony Orlando, Tyler Henry, War and Wayne Newton.
Industry veteran Shomes relaunched DADP in 2021, having originally founded the agency in 1996. The firm specialises in booking entertainment for casinos, fairs, city events, theatres, PACs and corporate entities. DADP operated independently through 2014 until Shomes joined The Agency Group.
“Over the last decade I have watched with great interest Ron Burkle’s foray into the agency business and I am thrilled to partner with him and Yucaipa,” says Shomes. “As I relaunched DADP in April 2021 with just myself and a laptop, it is a proud moment that our immediate growth has quickly led to a partnership with one of the biggest entrepreneurs out there, and I look forward to finding internal synergies within Yucaipa’s portfolio of agencies and related entertainment companies.”
Yucaipa has existing interests in the live music industry through booking agencies Artist Group International, X-ray Touring, APA and K2, Primavera Sound and Primavera Pro, and US promoter Danny Wimmer Presents. It also previously had a joint venture with Paradigm Talent Agency.
“Seth’s creative approach and client philosophy is in lockstep with ours”
“We are extremely pleased to be going into business with Seth Shomes,” says David Barnes, partner at Yucaipa. “We greatly admire the company he has built and look forward to having a successful partnership with him for years to come.”
As part of the investment, Danny Wimmer Presents has partnered with DADP to grow its DWP Talent Services (DWPTS) division. Shomes has been named partner of DWPTS, which focuses on the casino and fair business and was launched in 2021 with the acquisition of Billy Alan Productions.
“Billy Brill, Danny Wimmer, Del Williams and I have been looking for the right opportunities to expand our talent buying services for third party clients like casinos and fairs,” says Danny Hayes, CEO of Danny Wimmer Presents. “I was Seth’s lawyer the first time he built Day After Day, so I know what his unique skill set, relationships and reputation will bring to DWPTS. Seth’s creative approach and client philosophy is in lockstep with ours.”
DWP is one of the largest independent producers of destination music festivals in the US, with events including Aftershock, Bourbon & Beyond, GoldenSky Country Music Festival, Inkcarceration Music & Tattoo Festival, Louder Than Life, and Welcome To Rockville.
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