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David Walley creates events biz Star Live

David Walley-owned events businesses Mobile Promotions, Star Events, Bluepeg and Beautiful Minds have merged to become Star Live, a full-service live event and brand experience company.

All business were acquired by Walley, chief executive of corporate event organiser Mobile Promotions, in the last 18 months. The founders of the four businesses will form part of the Star Live senior management team.

Star Live offer a wide range of event services, including staging, crewing, creative sponsorship management, event production and brand activation.

UK-based stage and event structure supplier Star Events was the latest addition to the Walley portfolio, acquired last week.

“We have brought together four companies with a clear vision: to be the full-service live event and brand experience partner for all our clients”

Walley bought up Bluepeg, a brand partnership agency working predominantly with music festivals, in October 2018, along with staffing company Beautiful Minds.

“This is a logical and exciting step for us,” says Walley. “We have brought together four market-leading companies with a clear vision: to be the full-service live event and brand experience partner for all our clients.

“Our new brand identity reflects our heritage combined with a contemporary mindset, fully focussed on creating world-class experiences for our clients and their audiences.”

The new name and brand identity will be adopted by all businesses with immediate effect.

 


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Star Events sells to David Walley

Star Events, one of the UK’s best-known suppliers of stages, support structures, rigging and design services, has been acquired by David Walley, CEO of corporate event organiser Mobile Promotions.

Walley also owns brand partnership agency BluePeg and staffing firm Beautiful Minds, and was previously CEO of event infrastructure supplier Arena Group and marketing agency the Freeman Company.

“Star is one of the great names of the UK events industry,” he comments. “They have an inspiring legacy and are both trusted and innovative. We are looking forward to integrating them into the business and adding value to all of our clients.”

“The whole Star team is excited about this move”

Star Events has been supplying equipment and services to the events industry for 40 years. The company, based in Thurleigh, Bedfordshire, has designed and delivered stages, structures, seating and rigging for high-profile events including British Summer Time Hyde Park, Download festival, shows by Adele and the Spice Girls, the Royal Windsor Horse Show and the UK visit of Pope Benedict XVI.

Star Events director Roger Barrett says: “I’ve known and worked alongside David on some major projects for more than 20 years. The whole Star team is excited about this move, which will significantly increase the services we can offer to our clients”.

The ILMC Production Meeting (IPM) will once again welcome all major players in the international production sector to London next March. Click here to read a full report from IPM 12, held on 5 March 2019.

 


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