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Exhibitions vet David Parr joins BASE Hologram

David Parr has been appointed executive vice-president of location-based productions global sales at BASE Hologram, where he will be responsible for selling the company’s content for residencies in museums, retail centres and various other ‘destination’ events.

A touring exhibitions industry veteran, Parr (pictured) was most recently executive producer for X3 Productions, where he oversaw sales, marketing and touring for Star Wars Identities.

BASE Hologram, which launched January this year, is the holographic division of BASE Entertainment, led by ex-SFX/Clear Channel Entertainment CEO Brian Becker. It recently announced the addition of a holographic Amy Winehouse to its stable of touring shows, which also includes Roy Orbison and Maria Callas.

Becker told IQ earlier this week that, while the original concept for BASE Hologram was “straightforward: to put shows on tour”, the company “now think[s] we can go much further with this, with residencies, on Broadway and the West End, and in museums”.

Brian Becker: Holograms will ‘grow the business for everyone’

Prior to joining X3, Parr was senior vice-president of sales and marketing for Premier Exhibitions, managing sales and marketing for shows including Titanic: The Artifact ExhibitionPompeii: The ExhibitionSaturday Night Live: The Exhibition and Bodies Revealed.

“David has made a great impact in the marketing world, and we know he will be a valued addition to the team,” says Tim Ward, president of BASE Hologram. “As we grow as a company and bring on new projects into this innovative space, his experience will be incredibly valuable to helping continue to develop new projects that no one else is doing.”


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