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Dice hires 2017’s biggest gig-goer

UK ticketing/concert discovery app Dice has hired a music fan who attended a huge 122 shows in 12 months as its new fan support agent.

Dave Brooks – a 26-year-old from Enfield, not the executive editor of Amplify – previously worked as a freelance writer, before attracting the attention of Dice earlier this year with his dedicated gig-going. In his new role, Brooks “answers gig-related questions and ensures his fellow Dice fans are having the best possible experience”, according to the company.

Russ Tannen, Dice managing director, comments: “Dave is an absolute legend at Dice, and it’s great to bring in another member of the team so passionate about live music. It was the easiest decision of all time to ask him to work for us.”

“Dave is an absolute legend at Dice”

“I didn’t think I’d land a job with one of my favourite brands by attending so many shows,” adds Brooks (pictured). “It’s cool to be able to chat music with like-minded people, plus it’s a great bonus to be able to see so much live music and actually be encouraged to ramp up my gig-going.”

However, after “refreshing the data,” Tannen says Dice noticed one fan had been to even more gigs last year – 298 – “raising the question, ‘Who will be Dice’s top gig-goer in 2018?’”

Dice recently abandoned its famous no-booking fee business model after admitting it lost money on every show and was struggling to secure ticket allocations for larger events.


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