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Danny Wimmer Presents acquires Billy Alan agency

US festival promoter Danny Wimmer Presents (DWP) has acquired Billy Alan Productions, a leading booker of talent for Native American-run casinos.

Billy Alan Productions, which has been rebranded Billy Allan 2, will continue to be led by president Billy Bill, who represents various casinos in California, Oregon and Mississippi. Since 1999, Billy Alan Productions has​ has booked a range of American Indian bands for casinos, as well as international artists such as Duran Duran, Ringo Starr, Chicago, ZZ Top, Snoop Dogg, Gabriel Iglesias, the Beach Boys and Wynonna.

“I love being the advocate and talent buyer for Native American casinos,” comments Brill. “My goal is to collaborate with DWP and utilise their resources to bring in top-level talent to the casinos, offer better ticket prices and ultimately bring in wider audiences, including more VIPs, to the casino shows.”

“It makes sense for DWP to expand into this space”

Danny Hayes, CEO of Danny Wimmer Presents, adds: “We love the business that Billy has built and feel that our resources will help him grow and develop the platform. Native American properties are becoming a larger part of every artist’s routing and it makes sense for DWP to expand into this space.”

Los Angeles-based DWP produces eight US festivals, including Louder than Life in Kentucky, billed as the biggest rock festival in America. It is part of Y Entertainment Group alongside the likes of K2 Agency, Artist Group International and Primavera Sound, having sold a stake to private-equity firm Yucaipa in early 2020.


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Paradigm investor Yucaipa ups interest in live

Private-equity firm the Yucaipa Companies has provided backing for another live entertainment company, making a “substantial” investment in independent US festival producer Danny Wimmer Presents (DWP).

Ron Burkle’s Yucaipa has existing interests in the live music industry, through its joint venture with Paradigm Talent Agency and minority stake in Primavera Sound and Primavera Pro.

Danny Hayes, CEO of DWP, cites Yucaipa’s “successful investments in the music industry” as the reason for the financial partnership.

“We had several different options for investors, but ultimately selected Yucaipa because they really understood our growth strategy, and they are uniquely situated to help us execute on it,” says Hayes.

“Yucaipa [also] has key relationships in cities where we already operate and others we’d like to enter. We believe they will be able to accelerate our plans to expand into new markets.”

“We believe [Yucaipa] will be able to accelerate our plans to expand into new markets”

Founded in 2011, LA-based DWP produces seven music festivals across the US: Sonic Temple in Ohio, Aftershock in California, Epicenter in North Carolina, Welcome to Rockville in Florida and the Louisville Trifesta series, comprising Hometown Rising, Louder Than Life and Bourbon & Beyond.

DWP festivals attracted almost 750,000 fans in 2019.

The promoter aims to announce its initial acquisitions soon, having also announced new investment from First Horizon Bank and a renewed ticketing partnership with Front Gate Tickets.

“Collectively, the new and renewed partnerships provide DWP with a foundation to aggressively grow the business surrounded by forward-thinking partners,” comments Hayes.

The United Auburn Indian Community, an earlier investor in DWP, continues to hold a position with the company.


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