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Inside Di and Gi’s new La Prima Estate festival

Italy’s D’Alessandro e Galli (Di and Gi) is targeting a younger demographic with its new 10,000-cap Tuscany festival La Prima Estate, according to organisers.

The six-day festival will debut in Bussola Domani Park in Lido Di Camaiore, Versilia from 21-26 June, with headline acts including Duran Duran, The National and Bonobo.

Di and Gi, which also runs the region’s established, month-long Lucca Summer Festival, is billing La Prima Estate – which translates to “the first summer” – as “the ultimate festival holiday destination”, combining live shows with a series of unique experiences drawing on the beauty and culture of the local area. Activities will include art, wine and culinary experiences, as well as mindfulness and sports.

“We have an unbelievably beautiful venue, a brand new park, just 50 metres from the beach. It’s the perfect place for a festival,” promoter Enrico D’Alessandro tells IQ. “We’re going to have six consecutive nights, with four artists on stage every night. But we’re also going to sell packages that include not only a hotel, but also a beach cabana, and we’re going to plan activities all day for the audience. This place is a natural paradise, so you can do cooking events with major chefs on the beach, cycle events with professionals, meet and greets and yoga at dawn.

“We want to give the full package to the audience. The event itself is no longer enough, we have to provide a full vacation experience and this festival will be all about that.”

“For audiences today, just attending a conference is no longer enough”

With other artists on the bill including Courtney Barnett, Easy Life, Jungle, Mura Masa and Beabadoobee, with more to be announced this month, D’Alessandro says the musical direction is along similar lines to Primavera Sound and Sonar.

“We’re looking for a younger audience, although not so young,” he says. “The park is huge, but it is going to be split between a concert area and a big food and beverage and leisure area because we want to create a very relaxed atmosphere,” he says. “We want people to enjoy the full experience – that’s what we think the future of live music will be and that’s what we think the offering of live events should include.”

The festival will take over the whole town of Lido Di Camaiore and will be topped off by aftershow parties at nightclubs, hosted by the Apollo Club from Milan, each night.

“Our impression as promoters of live music is that for audiences today, just attending a concert is no longer enough,” adds Di and Gi CEO Mimmo D’Alessandro. “La Prima Estate wants to build on this desire, accelerated by the post-pandemic euphoria to fully enjoy free time, and combine an evening of live music with a series of experiences related to sport, the sea, food and other incredible activities during the rest of the festival goers’ stay. A new concept of a festival for which we consider Versilia and Tuscany to be the ideal place.”


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Italian live business defends vouchers

Italian live music industry professionals have hit back at comments made by Sir Paul McCartney criticising the decision to offer fans vouchers, instead of cash refunds, for cancelled shows.

Representatives from industry association Assomusica and promoter D’Alessandro e Galli spoke out following a statement on McCartney’s official Facebook page in Italy. The post declared it was “outrageous” that fans were “not getting their money back” for shows he had been scheduled to play at the 23,000 square-metre Piazza del Plebiscito in Naples on 10 June and at the 45,000-capacity Mura Storiche in Lucca on 13 June.

In accordance with government regulations, ticketholders for McCartney’s Italian concerts were reimbursed with credit to spend on future shows, rather than receiving their money back. Vouchers have been championed by industry associations around the world as a way to alleviate the pressures on cash-strapped promoters facing unprecedented volumes of refund requests.

“We strongly disagree with what the Italian government are doing,” wrote McCartney. “In every other country we were going to visit this summer the fans have all been offered full refunds. This is a real insult to the fans.”

In response to the comments, D’Alessandro e Galli, the promoter for the former Beatle’s Italian shows, issued a statement acknowledging the “displeasure” McCartney may feel at “the inconvenience that his fans will have to sustain by not receiving a direct refund”.

“The voucher is the instrument that guarantees the balance between the disappointment of the fan and the vital need to support the industry”

The promoter adds that vouchers are an “extraordinary” form of reimbursement that McCartney’s team was “perfectly aware of before the cancellation” and that aims to help the Italian live industry through a crisis that could deal it, as well as the 400,000 professionals working within it, a “fatal blow”.

“We believe that the government has identified the voucher as the instrument that guarantees the correct balance between the legitimate disappointment of the fan and the vital need to support the entire entertainment industry.”

Speaking to Italian publication Rockol, Vincenzo Spera, president of Italian promoters’ association Assomusica – which has spoken out in favour of the voucher scheme – iterated that McCartney’s team were aware of the reimbursement situation and had the chance to “devise and adopt solutions that seemed most suitable”, if they so wished.

Spera also points out that the voucher scheme extends to the whole tourism and cultural sector in Italy, with similar programmes also adopted in other European countries including Germany.

In countries where voucher laws are not in place, ticketing platforms including Eventbrite, StubHub and SeatGeek are currently facing legal action for the alleged non-payment of refunds for cancelled or postponed events.


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CTS Eventim acquires Italian promoter D’Alessandro e Galli

CTS Eventim has bought a 60% stake in Italian concert and festival promoter D’Alessandro e Galli (Di and Gi), in its third acquisition in Italy in the last five months.

The deal follows the acquisition in September of Vertigo and November’s buy-out of Friends and Partners, and “consolidates [CTS’s] leading position in the Italian live entertainment market”, says the company.

“With TicketOne, we have been the leading ticketing provider in Italy for more than ten years,” comments Klaus-Peter Schulenberg, CEO of CTS Eventim. “Now we have progressed, within a very short period, to become the market leader in the live entertainment segment as well. This is a milestone in our internationalisation strategy.

“The Italian market is one of the most diversified and attractive in Europe, and there can hardly be a promoter that symbolises its creativity and vitality as much as D’Alessandro e Galli.”

“There can hardly be a promoter that symbolises the creativity and vitality of the Italian market as much as D’Alessandro e Galli”

Di and Gi, which turned 30 last year, has over the past four decades organised shows by Adele, Justin Bieber, David Bowie, Paul McCartney, Bob Dylan, Elton John, Mark Knopfler, Jennifer Lopez, Ennio Morricone and Paul Simon. It also promotes the Lucca Summer Festival, whose 20th edition in 2017 was featured performances by the Rolling Stones, Green Day, Robbie Williams and Kasabian.

The company will continue to be managed on a day-to-day basis by co-founders Mimmo D’Alessandro and Adolfo Galli. In a joint statement, they comment: “We are delighted to be part of CTS Eventim from this day on. This provides us with access to the resources of a global player that not only has the most sophisticated ticketing platform in the world, but is also able to organise Europe-wide concert tours. We also have an opportunity to continue our company’s special culture: the interests of artists will remain the centre of focus for everything we do at D’Alessandro e Galli.”


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