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Game on for Czech fest Rock for People

Organisers of Rock for People, one of the biggest music festivals in the Czech Republic, has announced plans for an interactive, 3D virtual festival, Rock for People in the Game, on 31 January.

Open to anyone with an internet connection, webcam and microphone, Rock for People in the Game will allow fans to explore the festival area, sing along with both Czech and international performers, dance in front of the stage and interact with other attendees and festival partners.

The festival will act as a complement to, rather than a replacement for, the main, 30,000-capacity Rock for People event, which is scheduled for 10–12 June with performers including Green Day, Fall Out Boy, Weezer and more.

“It is not a replacement for summer 2021, but a unique get-together in a gaming environment”

“We will move our festival to the online world for one day. It is not a replacement for summer 2021, but a unique get-together in a gaming environment,” explains Rock for People (RfP) festival director Michal Thomes. “Those who know the Festivalpark in Hradec Králové can look forward to well-known places, from hangars to the runway, stages or even RfP merch to buy. You can dance, sing out loud, go to a bar, meet other visitors and our team.”

Festivalgoers will be represented by custom-created virtual avatars, while artists including Nothing But Thieves, Crown the Empire, Calva Louise, I Love You Honey Bunny, KennyHoopla and RedZep will play short concert sets.

Despite the events of 2020, Rock for People promoter Ameba Production was able to organise some 25 club and open-air concerts, as well as the Rock for People Home and Kefírek festivals, while showcase event Nouvelle Prague went online. Rock for People, which celebrates its 26th edition this year, is sold out.

 


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Ticketmaster acquires Czech Republic’s Ticketpro

Ticketmaster has acquired Czech primary ticket agency Ticketpro.

Ticketpro, founded in 1992, is based chiefly in the Czech Republic and Poland, and has also licensed its TicketSoft software to agencies internationally, including in Hungary, Belarus and Chile.

The acquisition will, says global market leader Ticketmaster, offer it the “opportunity to extend its international ticketing business activities into another key central European market […] as well as complement the development of its existing business in neighbouring Poland”.

“The live entertainment industry continues to flourish,” says Ticketmaster International president Mark Yovich. “There are more events taking place and artists on the road than ever before, coupled with increasing demand from fans across the world. Acquiring Ticketpro enables us to better service our clients in central Europe while providing a world-class service to the many fans in these countries.”

“This is an exciting time for the business and the live entertainment industry in this part of the world”

Serge Grimaux (pictured), the outgoing CEO of Ticketpro, adds: “Having started our business in the Czech Republic, Ticketpro has established a proven track record in Central Europe and many emerging markets around the world. Combining this with Ticketmaster’s global scale and reach will ensure that Ticketpro continues to provide an even better experience to its current fans, while attracting considerably more.

“This is an exciting time for the business and the live entertainment industry in this part of the world. For me, it is the end of a ticketing journey which has lasted over 25 years.”

According to the International Ticketing Yearbook 2016, Ticketpro rival Ticketportal is currently the largest ticketing company in the Czech Republic, “thanks largely to its exclusive deal with the O2 Arena in Prague”.

 


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