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MelodyVR announces LA gig as Wireless prep gets underway

Music-focused virtual reality (VR) company MelodyVR has announced hip-hop act Cypress Hill will perform live via its platform this Friday, as the VR pioneer begins filming for the digital edition of Wireless Festival in London.

Working in partnership with Festival Republic, Melody VR is helping to produce Wireless Connect, the virtual reimagination of this year’s Wireless, which will be aired from 3 to 5 July.

The company is filming artists performing live in a recently unveiled, custom-built, 360° studio in London’s Alexandra Palace theatre.

London-based audio specialist is working with the Wireless Connect team to deliver broadcast audio mixes in stereo and immersive formats. Spiritland founders Antony Shaw and Gareth Iles have previously worked with festivals including Glastonbury, Reading and Leeds and Big Weekend.

MelodyVR is filming artists performing live in a recently unveiled, custom-built, 360° studio in London’s Alexandra Palace theatre

In keeping with Covid-19 restrictions, artists and performers remain in isolation for the duration of the performance and do not come into contact with the public, the MelodyVR team or other on-site crew.

Wireless Connect will be accessible to anyone with a smartphone and free to watch, with viewers encouraged to make a charity donation over the course of the weekend. The full line-up will be announced on the Wireless website soon.

Meanwhile, across the Atlantic, hip-hop legends Cypress Hill are performing as part of Melody VR’s Live from LA series. The show, which will be available to watch in 360° for free via the MelodyVR app and VR headsets, will be broadcast live on 19 June at 6 p.m. PT/3 a.m. (20 June) CET and will be available on demand from 25 June for those who miss the original broadcast.

Other artists to have featured in the series include John Legend, The Score, Katelyn Tarver, DaniLeigh and Zella Day.

Ben Samuels, North America president of MelodyVR, was one of a number of music industry innovators to take part in the IQ Focus Innovation Session last month. All previous IQ Focus sessions can be watched back here.


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