fbpx

PROFILE

MY SUBSCRIPTION

LOGOUT

x

The latest industry news to your inbox.

    

I'd like to hear about marketing opportunities

    

I accept IQ Magazine's Terms and Conditions and Privacy Policy

UK report: Double vaccination rate higher in concertgoers

The double vaccination rate among UK concertgoers is substantially higher than in the country’s general population, according to a new report by Music Venue Trust (MVT).

More than three-quarters (76.3%) of people attending live music events in the UK were fully vaccinated, while just 61.3% of the general population received two jabs, it found at the time of data collection.

Furthermore, almost all UK concertgoers (91.6%) will have been fully vaccinated by the end of September if they complete their vaccination programme – again, substantially higher than predicted for the general population (77.9%).

According to the report, these statistics aren’t a coincidence; 91.3% of attendees had chosen to take an additional personal precaution such as double vaccination, testing or immunity to support their safety.

Despite a high vaccination rate among concertgoers, only 2.1% of live music fans wanted to see certified double vaccination as the sole mandatory condition of entry and 8.9% wanted to see mandatory certification of health status as a condition of entry to grassroots music venues.

Only 2.1% of live music fans wanted to see certified double vaccination as the sole mandatory condition of entry

A mix of mandatory certification options, displaying vaccination, testing or immunity, was more strongly supported by live music fans.

The findings are from a series of surveys and data collection exercises conducted by MVT during the first month of the full capacity reopening of grassroots music venues in the UK.

The audience survey recorded answers from 1,891 people who normally attended live music events prior to the Covid crisis.

While 221 grassroots music venues took part in a survey about the precautions they had taken around opening and the attendance at their events.

And 100 grassroots music venues were selected as representative of the sector, with case rates and transmission rates in their locality mapped to explore if the full capacity reopening of grassroots music venues had a discernible impact on local case rates.

In the local areas around a representative sample of 100 grassroots music venues, Covid-19 case rates declined by 39%

Notably, in the local areas around a representative sample of 100 grassroots music venues, Covid-19 case rates declined by 39%.

“The response from venues, artists and audiences to the Covid threat has been incredible,” says Mark Davyd, CEO of Music Venue Trust.

“These survey results clearly demonstrate a will by the live music community to create safe spaces, to take personal responsibility for ourselves and each other, and to act to Reopen Every Venue Safely. It is particularly striking that local case and transmission rates around grassroots music venues, far from exponentially increasing as was predicted, have, in reality, exceeded the decline in rates witnessed nationally.”

Other findings from MVT’s report include:

 


Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.

European promoters reveal plans for Covid policies

Live Nation, AEG Europe, CTS Eventim and DEAG/Kilimanjaro have outlined how they plan to approach Covid-19 entry requirements for live entertainment in European markets.

Earlier this week, Live Nation Entertainment announced that, from 4 October, it will require all artists, crew and fans to produce proof of Covid-19 vaccination or a negative test to gain entry to its US venues and festivals.

Days later, Live Nation representatives confirmed that it plans to do the same in the UK – which is fully reopen – as well as Canada, which last week opened to fully vaccinated Americans and permanent residents.

As for other countries, IQ now understands that Live Nation will take a market-by-market approach based on local governments’ requirements –many of which already utilise Covid-status certification for entrance to public spaces.

IQ now understands that Live Nation will take a market-by-market approach based on local governments’ requirements

It was also announced last week that AEG Presents, AEG’s concert promotion division, will require all fans in the US to be vaccinated from 1 October.

Additionally, Anschutz Entertainment Group – including Goldenvoice/Coachella, ticket agency AXS and AEG’s owned sports teams – will mandate that all employees working at their US offices have had the vaccine, with “limited exceptions as required by law”.

However, AEG Europe “will be adopting an approach that is appropriate to the prevailing conditions and local health department and/or legislative requirements in each market,” COO, John Langford, reveals to IQ.

The live entertainment behemoth has already implemented a number of measures at its landmark venue, the O2 (cap. 21,000) in London.

In line with the advice and guidance from UK and local government, ticket holders are required to present an NHS Covid Pass on entry to the arena in order to gain access.

AEG Europe “will be adopting an approach that is appropriate to legislative requirements in each market”

This week saw the London arena back at full capacity for the first time since March 2020, welcoming 34,000 people to two shows by Gorillaz.

The show was promoted by UK promoter Kilimanjaro Live, which is backed by Berlin-based DEAG.

Peter Schwenkow, CEO of DEAG, says the UK is “by far the best country to promote shows at the moment,” but that the company has to handle different restrictions in all its territories, which includes Germany, Switzerland, the UK and the Republic of Ireland.

“It very much depends on local authorities: For example, Bavaria is different to Berlin and Zurich different to Geneva,” he explains.

“Denmark is partly open, the rest of Scandinavia is currently still very complicated. Ireland continues to be problematic but the UK is by far the best country to promote shows at the moment; Kilimanjaro Live did two sold-out shows at the O2 last week with the Gorillaz. Generally, we do prefer the 3G rule: vaccinated, recovered or tested. Anybody else will not be allowed to work, stay backstage or even enter the venue,” he says.

“Generally, [DEAG] does prefer the 3G rule: vaccinated, recovered or tested”

European ticketing and promoting powerhouse CTS Eventim are taking a similar bespoke approach to Covid-19 safety measures. “In Germany, if concerts are allowed to take place, our promoters will develop individual concepts in close coordination with the local authorities in the various regions and the corresponding local regulations for the protection against Corona,” a representative tells IQ.

The ticketing services and live entertainment giant has interests in 21 countries including major markets such as Germany, Spain, Italy and the UK.

The Eventim Group includes concert, tour, and festival promoter companies for events like Rock am Ring, Rock im Park, Hurricane, Southside, and Lucca Summer.

And CTS Eventim’s venue portfolio includes the Lanxess Arena (cap. 18,000) in Cologne, the KB Hallen (4,500) in Copenhagen, the Waldbühne (22,290) in Berlin and the Eventim Apollo (2,500) in London.

 


Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.

LA to require masks at all outdoor events

The Los Angeles county department of public health has issued a new order stating that attendees of any major outdoor event will be required to wear a mask – regardless of Covid-19 vaccination status – due to a spike in Covid-19 cases.

From 23:59 on Thursday 19 August, the county’s order will apply to all events with more than 10,000 attendees, such as music or food festivals, car shows, large endurance events, marathons, parades, sporting events and concerts.

The order is to be enforced by the operators of any such event, both verbally and with visible signage at all entry points.

Masks are required to be worn by everyone at all times except when actively eating or drinking at these events, according to the order.

The county order comes after orders issued in July, which reinstated an indoor mask mandate for most public spaces

Head in the Clouds festival, which is set to take place at Brookside at the Rose Bowl 6–7 November is one of the few major music festivals scheduled to take place in LA for the remainder of 2021. But the order will also affect larger venues including the Hollywood Bowl, SoFi Stadium and the Banc of California Stadium, as well as sports venues.

The county order comes after orders issued in July, which reinstated an indoor mask mandate for most public spaces, applying to both major events (defined as those with 5,000 or more attendees) as well as smaller spaces such as restaurants, movie theatres and gyms.

The public health department said that the Delta variant of Covid-19, which is twice as contagious as earlier variants of the virus, is now predominant in LA county. On 16 August, the LA County Public Health reported 2,426 new cases of Covid-19, 1,653 current hospitalisations and five new deaths.

 


Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.