The Eras Tour’s $5.7bn economic impact revealed
The opening leg of Taylor Swift’s Eras Tour reportedly contributed a whopping $5.7 billion to the US economy.
Running to 50+ dates, the 2023 US stretch launched at State Farm Stadium in Glendale, Arizona in March and concluded with six shows at SoFi Stadium in Inglewood, California in August.
The Washington Post has broken down the numbers behind the tour, reporting that her SoFi Stadium residency brought an estimated $320 million alone to the Los Angeles economy. Other highlights included her two dates at each of Cincinnati’s Paycor Stadium and Kanas City’s GEHA Field at Arrowhead Stadium, which generated around $50m for their respective economies.
Widely expected to become the highest-grossing tour of all time, Eras will return to the US in autumn next year for further dates in North America, including six nights in Canada at the Rogers Centre in Toronto.
Swift’s Eras Tour concert film earned $96m domestically and $128m worldwide in its opening weekend
The tour is currently on a break following a four-show run in Mexico at Foro Sol, Mexico City in August. It will resume in South America in November and heads to Japan, Australia and Singapore in early 2024 before touching down in Europe in May.
The Eras Tour led the way in the revenue stakes in H1 2023, garnering $300.8m from its first 22 nights on total ticket sales of 1,186,314 and an average ticket price of $253.56.
Meanwhile, Swift’s Eras Tour film has got off to a storming start at the box office after debuting in 100 countries on 13 October. The WP reports the presentation earned $96m domestically and $128m worldwide in its opening weekend, according to Box Office Mojo – the biggest opening for a concert film ever and the second biggest domestic opening for an October film of any genre, behind only 2019’s Joker.
Eras was screened in nearly 4,000 movie theatres in North America and features footage from the singer’s SoFi Stadium concerts, and shattered AMC’s US record for the highest ticket-sales revenue during a single day in the company’s 103-year history. The film should comfortably surpass the record-breaking $99m (adjusted for inflation) earned by Justin Bieber’s 2011 movie Never Say Never.
Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.
Taylor Swift concert film advance sales top $100m
Taylor Swift’s The Eras Tour concert film has grossed more than $100 million in advance ticket sales over a week before its premiere.
AMC Theatres Distribution and its sub division partners Variance Films, Trafalgar Releasing, Cinepolis and Cineplex have reached agreements for the presentation to debut at 8,500 cinemas in 100 countries next Friday, 13 October.
It will be screened in nearly 4,000 movie theatres in North America alone, as well as every ODEON Cinema in Europe.
In its first 24 hours on sale, the film shattered AMC’s US record for the highest ticket-sales revenue during a single day in the company’s 103-year history.
The BBC reports it is already the most profitable concert film in history, overtaking Justin Bieber’s Never Say Never, which made $99m in 2011, and the Swift film will join just five movies in having generated more than $100m in their North America debut this year.
“What we’re seeing on this particular Taylor tour is almost like a once-in-a-lifetime phenomenon”
The Eras Tour was the highest-grossing tour of H1 2023 by a wide distance, based on Pollstar data and has been tipped to become the first live music tour in history to gross more than US$1 billion.
“What we’re seeing on this particular Taylor tour is almost like a once-in-a-lifetime phenomenon,” International Artist Group EVP and head of global music Jarred Arfa told the Wall Street Journal. “It’s pretty astonishing.”
AMC will also distribute Beyoncé’s concert film Renaissance: A Film by Beyoncé this December. According to a statement, the film “chronicles her intention, hard work as creative and producer, and her process in mastering her craft to execute the 56-performance, 39-city, record-breaking and phenomenally successful global outing”.
The singer’s Renaissance World Tour wrapped earlier this week after earning more than $579 million (€554m) worldwide at the box office.
Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.