Ticketmaster partners with Comcast to sell tickets through cable TV

In what has been labelled an “industry-first,” Ticketmaster has announced a partnership with US-based telecommunications company Comcast to enable prospective concertgoers to purchase tickets directly through their television screens.

Comcast Xfinity X1 subscribers will be able to search nearby concerts and upcoming dates and “request” tickets through their TV’s set top box. Once requested, a text message code is sent to users, who are able to finalise their purchase online.

The 2019 The Meaning of Life tour from American singer Kelly Clarkson is the first to be promoted through the service. Using the X1’s voice control feature, users can say “Kelly Clarkson Tour” into their remote and be redirected to a Clarkson-specific screen with access to exclusive presale tickets. The two companies have confirmed the integration will be rolled out across a number of concerts in the future.

“This partnership with Comcast is a groundbreaking way to discover events and buy tickets.”

Speaking about this newest partnership, Ticketmaster’s senior vice president and general manager for distributed commerce Dan Armstrong comments, “Our team is always thinking of new ways to reach more fans by extending Ticketmaster’s open platform.

“This partnership with Comcast is a groundbreaking way to discover events and buy tickets.”

This newest feature is the latest technological expansion for Ticketmaster. Last month, Ticketmaster partnered with Samsung’s Bixby virtual assistant to allow users to purchase tickets via the voice control feature on their smartphones. Additionally, the ticketing platform also has third-party integrations with Facebook, Spotify, Groupon, BandsinTown and Youtube.

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