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Promoters unite for Colombia’s La Eterna festival

Promoters Cárdenas Marketing Network (CMN) and Breakfast Club are partnering with booking and management agency La Industria Inc to launch new one-day Colombian festival La Eterna.

The Latin music event will debut at Atanasio Girardot Stadium in Medellín on 3 August as part of the traditional Flower Fair. General sale tickets start at COP135,000 (€33).

“La Eterna is a festival-type experience never before seen within the framework of the Flower Fair,” says Henry Cárdenas, CEO of CMN. “We will have capacity for more than 42,000 people at the Atanasio Girardot Stadium with two alternate areas of the stadium with differential experiences, two stages – one of them on a 360º platform – and infinite experiences that will allow us to have an eternal party in the city.”

Artists will include Marc Anthony, Ana Gabriel, Nicky Jam, Xavi, Fonseca, Elder Dayán Díaz, Proyecto Uno and Nath, reports Revista DC.

“The Flower Festival was born to proudly celebrate our Antioqueñidad, our music and our culture,” says Breakfast Club CEO Carlos Franco. “Medellín is an abundant land, of vibrant people who have no restraints when it comes to enjoying themselves. Without a doubt, it is the eternal capital of music. That is why we will present rhythms from reggaetón, salsa, rancheras, merengue and much more.”

“Medellín is the home of the great urban artists, the square of the great concerts and festivals”

Founded by music entrepreneur Cárdenas in 2001, Chicago-based CMN promotes global tours by artists such as Marc Anthony, Bad Bunny, J Balvin, Daddy Yankee, Don Omar, Chayanne, Ana Gabriel and Nicky Jam. Most recently, it launched the largest global Latin music tour with Luis Miguel.

Breakfast Club was launched in 2013 and currently holds 15 to 20 events per year including electronic music festival La Solar, which was held at Parque Norte Medellín in February.

Both companies announced major moves back in March, with US-based CMN forming a strategic alliance with AEG Presents to create “the world leader in live Latin music”, and Colombia’s Breakfast Club and TBL Live joining forces to create new entertainment company Breakfast Live.

Medellín-based La Industria Inc, meanwhile, has helped launch the careers of acts such as Nicky Jam, Manuel Turizo and Chocquibtown.

“Medellín is the home of the great urban artists, the square of the great concerts and festivals,” adds La Industria Inc CEO Juan Diego Medina. “That is why we will celebrate with Eterna, a party for everyone.”

 


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Karol G shifts 1m+ tickets, shatters records during LatAm tour

Latin superstar Karol G sold over one million tickets during the Latin American leg of her Mañana Será Bonito Tour, shattering several records across numerous LatAm countries.

In support of her fourth studio album, the Colombian singer embarked on the second leg of her ‘Tomorrow Will Be Beautiful’ Tour in February after wrapping up a 15-city stadium run across the United States, plus two multi-act ‘Mañana Será Bonito Fest’ shows at her home Estadio Atanasio Girardot stadium (cap. 45,900) in Medellin, Colombia.

Beginning the Live Nation-backed LatAm tour in Mexico, the Grammy-Award-winning songstress became the first Latina artist to sell out three nights at Mexico City’s Azteca Stadium (cap. 87,523) — the largest stadium in the region. She went on to do two nights in Guatemala, where she sold the most tickets for any international artist in the country. In Costa Rica, she broke Coldplay’s record by selling 104,686 tickets over two nights at the country’s national stadium.

Breaking records at nearly every stop on her 15-city venture, Karol G became the first female artist to sell out two nights at the Dominican Republic’s Olympic Stadium (60,000) and three shows at Chile’s national stadium (60,000). She’s the only artist to sell out two nights at Venezuela’s Estadio Monumental (84,567) and became the fastest Latin female artist to sell out two stadium shows in Argentina with her two Estadio Vélez Sarsfield (49,540) performances.

The reggaeton starlet kicks off her debut European tour next month, and is already breaking records in the continent

This leg concluded last Friday (10 May) at São Paulo’s Centro Esportivo Tietê (16,000), G’s first show in Brazil. Organisers upgraded to the sporting complex from the 8,000-capacity Espaço Unimed after high demand for the Spanish-singing starlet from the Portuguese-speaking market. She’s due to return to the country to co-headline the seven-day festival Rock in Rio in September.

Next month, the 33-year-old reggaeton starlet will tour Europe for the first time, starting at Zürich’s Hallenstadion (11,200). The 18-date arena tour, to which eight shows were added after the initial announcement, will see her play two nights respectively at Amsterdam’s Ziggo Dome, London’s The O2, Paris’s Accor Arena, Milan’s Mediolanum Forum and Lisbon’s MEO Arena.

The European leg will close with four stadium performances from Billboard’s 2024 Woman of the Year at Madrid’s Estadio Santiago Bernabéu (85,000), the first artist to sell out four consecutive nights at the venue.

Karol G, real name Carolina Giraldo Navarro, is represented worldwide by UTA’s Jbeau Lewis and Ryan Soroka.

 


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Colombian promoters unite to form Breakfast Live

Colombian promoters Breakfast Club and TBL Live have joined forces to create new entertainment company Breakfast Live.

The combined firm plans to stage around 60 events in 2024, including reggae event Entono Soundsystem at Bogotá’s Movistar Arena, featuring The Wailers ft. Julian Marley and Inner Circle on 11 May, and the disco-oriented Boogie Nights W on 15 May, starring Kool and The Gang and The Village People.

Additionally, the inaugural Tomorrowland presents Core Medellín will premiere from 11-12 May.

“At TBL Live, we are fans of the fans, and this union of forces and talents will open a new chapter in the entertainment industry,” says Andrea Valencia, CEO of TBL. “Two Colombian companies synergise to create opportunities for the audiences, bringing them closer to their favourite artists.

“Starting today, we are Breakfast Live, and we are here to host the best stories, moving emotions through music and culture.”

“From now on, we cease to be simply a club, and we become a platform for tireless creators, eternal visionaries, and dream makers”

Breakfast Live will organise live music shows, tours, cultural and family events, and will continue to expand Breakfast Club’s festival portfolio, which includes brands such as La Solar, Ritvales and La Verbena.

“Today, our paths cross to reach new horizons,” adds Carlos Franco, CEO of Breakfast Club. “From now on, we cease to be simply a club, and we become a platform for tireless creators, eternal visionaries, and dream makers that we will bring to reality with the same love with which they were imagined.”

Both Breakfast Club, which was founded in 2013, and TBL Live, launched in 2018 by CLK, will continue to operate other business verticals independently from event promotion.

Breakfast Club currently holds 15 to 20 events per year, with capacities ranging from 5,000 to 40,000, while TBL Live has worked with acts such as Disclosure, Martin Garrix, Morat, Juan Luis Guerra, Juanes, Maluma and Kygo, and has also staged concerts in Spain, Chile, and Ecuador.

 


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Tomorrowland partners on new Colombian festival

Tomorrowland is launching a new 10,000-capacity festival in the Colombian city of Medellín, with the help of local promoter Breakfast Club.

The EDM giant will transport its newly created CORE stage to Medellín’s botanical garden for the two-day event on 11 and 12 May.

Built over the course of a year, the fully transportable stage is 17 meters high and 30 meters wide and incorporates strobes, fog machines and fireworks fountains among other features.

Built over the course of a year, the fully transportable stage incorporates strobes, fog machines and fireworks fountains

At Tomorrowland presents Core Medellín, the structure will house performances from “the leading names” in house and techno.

The new festival is supported by Breakfast Club, the decade-old promoter behind Medellín festivals Ritvales and La Solar Festival.

The CORE stage debuted last weekend at Tomorrowland’s event in Tulum, Mexico, and is slated to ‘pop up around the globe’ including at Tomorrowland Belgium.

The 70,000-capacity flagship will return to Boom, in the province of Antwerp, between 19–21 and 26–28 July.

In addition to Belgium and Colombia, Tomorrowland has also been exported to France and Brazil.

 


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Primavera Sound confirms Latin America return

Primavera Sound is to return to Latin America in 2024 after attracting close to 350,000 people across its events in the region last year.

Second editions of the festival in Buenos Aires, Argentina and São Paulo, Brazil drew 120,000 and 115,000 people respectively, according to organisers. Headline acts at the November/December events included The Cure, Blur, Pet Shop Boys, Beck and The Killers.

In addition, 35,000 people attended Primavera Sound concerts in Santiago, Chile, over 12,000 fans experienced the first Paraguay event to mark Asunción Spring Day, and more than 30,000 people went to the inaugural Road to Primavera concerts in Lima, Peru.

The Cure, who played their first shows in South America in a decade, also sold out standalone Primavera concerts in Montevideo, Uruguay and Bogota, Colombia.

Primavera Sound has reaffirmed its commitment to the territory by confirming the dates for this year’s editions

Primavera Sound has reaffirmed its commitment to the territory by confirming the dates for this year’s editions. Primavera Day Montevideo will premiere on 21 November, followed by the third editions of Primavera Sound Buenos Aires (23-24 November) and São Paulo (30 November-1 December), with Primavera Day Asunción set for 29 November.

Plus, Bogotá, Lima and Santiago will again host Road to Primavera concerts, with specific dates to be announced soon.

Meanwhile, the flagship Primavera Sound Barcelona, where the brand launched in 2001, will take place from 29 May to 2 June, headlined by Lana Del Rey, Pulp and SZA. Other acts will include The National, PJ Harvey, Vampire Weekend, Phoenix, Disclosure, FKA Twigs, Justice and Mitski.

It has also run sister events in Los Angeles and Chile in recent years, but has opted against running another Madrid instalment in 2024 following a “complicated” debut edition.

 


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Colombia set to gain 16,000-capacity arena

Colombia is set to gain a 16,000-capacity multipurpose arena, costing more than US$50.6 million, by 2026.

Arena Primavera (Spring Arena) will be built in the city of Medellín (aka the City of Eternal Spring) – the birthplace of Latin superstars Karol G, J. Balvin, MALUMA and Freid/ Ferxxo.

Built by the 20-year-old CLK Group, the new arena is projected to host 600,000 spectators across 75 events each year.

The Colombian market currently has two key arenas, according to the Global Arena Guide 2023 – Coliseo Live (cap. 24,000) and the Movistar Arena (cap. 12,000), both in Colombia’s capital city, Bogotá.

“We are convinced of the potential of the entertainment market in Medellin and Antioquia, which has become a musical and cultural reference for the country, a must-stop for national and international artists,” says Hernando Sánchez, CLK general manager.

“We are convinced of the potential of the entertainment market in Medellin and Antioquia”

“Therefore, a venue is needed to place the department as a leader in the global arena circuit. Arena Primavera is the answer to this, and we are confident that, with the support of the Sabaneta City Hall, it will be a source of pride for everyone.”

Designed by HOK, the five-story arena will feature a changing LED facade, 22 suites, 20 boxes, and 50 spaces for people with reduced mobility.

The 55,000-square-metre venue will also include 450 parking spaces for cars, bicycle locations and water and energy-saving systems.

The 14-acre site, located in the municipality of Sabaneta and an eight-minute walk from two Metro stations, will also include a new entertainment district, a green corridor, new roads and additional facilities.

Arena Primavera’s owner CLK Group is a consortium of ticketing market leader Tuboleta, Movistar Arena, promoter TBL Live, specialised food company Venues Snacks, and Thunder Production.

 


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Ocesa Seitrack forms JV with Warner Music LA

Ocesa Seitrack has linked up with Warner Music Latin America and radio host Sergio “Checho” Rodríguez to launch booking and brand partnership agency Touring The World.

Helmed by Rodriguez, the joint venture will have offices in Colombia, Mexico, Spain and the US.

Billboard reports the company will provide support to acts in areas such as touring, brand partnerships and booking, and will also benefit from Warner Music Spain’s existing artist services company Get In.

Alex Mizrahi, CEO and founder of Ocesa Seitrack, Ocesa’s booking and artist management agency, says the new business will “expand the concept of booking and provide a solution for artists so they can have both a touring strategy together with branding and sponsorship efforts”.

“At Ocesa Seitrack we have been building the itinerant commercial structure we have today for 20 years,” says Mizrahi. “This alliance between friends and renowned professionals will bring enormous benefits to the artists and entrepreneurs we work with.”

“Touring the World is created by and for artists and their fans”

Touring The World, whose current roster includes Piso 21, Manuel Medrano, Elena Rose, Yng Lucas, Blessd, Molotov, Lagos and Ximena Sariñana, will focus on rising talent “who we think have global potential”, adds Mizrahi.

All Warner Music artists will be offered access to its services, which will be supported by the label’s expertise and infrastructure, in addition to Ocesa Seitrack’s commercial structure. The vision, however, is for the venture to be independent, with no obligation for Warner artists to sign to the company.

“We want to avoid conflicts of interest, and for that to work, it has to be an independent agency,” says Warner Music Latin America president Alejandro Duque.

Rodríguez will oversee teams in Colombia and Mexico, while working closely with Get In in Spain.

“Touring the World is created by and for artists and their fans,” he adds. “This alliance fills me with excitement, standing alongside the finest partners one could ask for.”

 


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Iron Maiden smash Colombia ticket sales record

Tickets for Iron Maiden‘s first concert in Colombia for 13 years were snapped up at a record rate for an international act, according to promoter Move Concerts.

All 42,000 tickets sold out in 21 minutes for the metal greats’ return to Bogota on 24 November next year. With more than 11 months to go until the scheduled performance at El Campin Stadium, it also became the first gig in Colombia to sell out so far in advance.

The band last graced the Colombian capital with a show at Parque Simón Bolívar in March 2011. The timespan clocked for tickets sold for the 2024 show broke the sales velocity records of all previous global icons who have performed in Colombia in the past, including the Rolling Stones, Coldplay, Madonna, Ed Sheeran and The Weeknd.

“Never in our wildest dreams did we think it would blow out in 21 minutes and smash sales records”

“We all expected strong sales given the long wait since they last performed here, which was on 20 March 2011, but never in our wildest dreams did we think it would blow out in 21 minutes and smash sales records,” says Alfredo Villaveces, MD of Move Concerts Colombia. “And if we factor in the fact we went up so far ahead of the show date – something no other artist had done here – it is truly amazing.”

The sellout pace was exceeded only by Colombian superstar Karol G, who played two sellout stadium shows in her hometown of Medellin from 1-2 December.

The Latin American stretch of Iron Maiden’s 2024 The Future Past Tour has also got off to a strong start in Chile, with more than 95,000 tickets already sold for the group’s two dates in Santiago at the Estadio Nacional on 27-28 November. The Santiago shows mark the first time the band will play two stadium concerts in Chile on the same tour.

The only international act to have played more than two dates at the 60,000-cap stadium is Coldplay, who performed four concerts at the venue in September 2022.

Miami-headquartered Move Concerts is the biggest independent concert promoter in Latin America, boasting offices in Argentina, Brazil, Colombia, Costa Rica, Peru and Puerto Rico.

 


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Primavera Sound expands footprint in Latin America

Primavera has announced its debut in Peru, with a series of concerts in Lima set for this November ahead of its 2023 Latin American festival run.

The four dates, which will be held under the Road to Primavera Sound banner, will start with The Cure at the National Stadium on 22 November, with support from The Twilight Sad and Just Mustard.

Multiespacio Costa 21 will then host Bad Gyal on 1 December, followed by the Pet Shop Boys – who bring their Dreamworld greatest hits show to the venue on 7 December – and Bad Religion on 8 December.

The shows will act as a precursor for Primavera Sound’s second editions in Buenos Aires, Argentina (25-26 November) and São Paulo, Brazil (2-3 December), as well as the festival’s premiere in Luque, Paraguay (7 December) and Bogotá, Colombia (9-10 December).

The Cure will headline all four editions in their first shows in South America in a decade. The Paraguay edition will be a one-day affair to mark Asunción Spring Day.

Organisers confirmed last month that Primavera Sound Madrid will not take place in 2024

Other acts set to appear on some or all dates include Beck, Blur, Carly Rae Jepsen, The Killers, The Hives, Grimes, Black Midi, Slowdive, Róisín Murphy and Muna.

Organisers confirmed last month that Primavera Sound Madrid will not take place in 2024. The festival debuted in the Spanish capital in June, featuring acts such as Kendrick Lamar, Depeche Mode, Four Tet, Fred Again.., Skrillex, Rosalia, Calvin Harris, Maneskin and St Vincent. However, its first day proper was cancelled for “safety reasons” amid “persistent severe weather”, which impacted pre-production at the 96,000-cap Ciudad de Rock (City of Rock) in Arganda del Rey. There were also complaints from fans about long queues on the other two days of the event.

Explaining their decision not to proceed with a Madrid sequel, organisers cite “external difficulties… in the final stretch of pre-production”, which led to “one of the most complicated” editions of Primavera Sound ever.

In Europe, Primavera Sound’s flagship Barcelona edition will return from 30 May-2 June next year, with its Porto leg to follow from 7-9 June. The festival launched in Barcelona in 2001 and has also run sister events in Los Angeles and Chile in recent years.

Primavera Sound recently gained an internationally recognised stamp of approval demonstrating its commitment to LGBTQ people. The Queer Destinations committed distinction, which is present in 12 countries, helps businesses create safe and more inclusive touristic spaces for the community.

 


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Live Nation acquires Colombia’s Páramo Presenta

Live Nation has expanded its presence in Latin America by acquiring a majority stake in leading Colombian promoter Páramo Presenta.

The deal was executed via Mexico’s Ocesa, in which LN secured a controlling interest in December 2021.

Páramo is best known for its flagship four-day event Estereo Picnic, the biggest music festival in Colombia. Held in Bogotá, its most recent edition in March was headlined by Twenty One Pilots, The Chemical Brothers, Drake and Billie Eilish.

The firm’s festival portfolio also includes Bogotá’s Baum Festival and Knotfest.

“Páramo is fresh off of a record year and their team are some of the best in the business,” says Live Nation president and CEO Michael Rapino. “Colombia is a booming market, and we’re looking forward to working with our new partners at Páramo and longtime partners OCESA as we continue our expansion across Latin America.”

“We are excited to build upon our deep relationship with Live Nation, and welcome Páramo as a partner,” adds Ocesa CEO Alejandro Soberón Kuri. “Together, we will continue to elevate the live entertainment landscape in Latin America, adding Páramo’s top festivals and concert roster to Ocesa’s large scale events in Colombia.”

“Almost 20 years ago, we embarked on this journey because we saw the opportunity to bring more artists we love to Colombia”

All future events will be ticketed through Ocesa’s Colombian ticketing entity Eticket as part of the partnership.

“Almost 20 years ago, we embarked on this journey because we saw the opportunity to bring more artists we love to Colombia,” says Páramo Presenta CEO Gabriel García.

“After being raised in an era with very few shows in the country, and being part of an exponential rise of live music, today we celebrate this historic merge with Live Nation and Ocesa, two of the most important entertainment companies in the world, with the firm conviction that it will propel us to new heights and provide even more unforgettable moments between artists and fans, becoming a key part of the country’s growth and strengthening our market to be increasingly competitive on the global stage of live entertainment.

“All of this was made possible thanks to the public and the sponsors who have believed in and supported our work.”

Live Nation’s Ticketmaster business recently strengthened its foothold in Latin America by launching new operations in Brazil and Peru, adding to its existing operations in Argentina, Mexico and Chile. LN’s C3 Presents and Rock City also took control of Lollapalooza Brazil earlier this year.

 


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