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Dubai’s Coca-Cola Arena to reopen

Coca-Cola Arena in Dubai will reopen this Friday (20 November), welcoming fans for the first time since February in a Covid-secure format.

The 17,000-capacity arena, which opened last summer, has partnered with promoter OJ Lifestyle to bring an urban music event, Dark Knights Edition 1.0, to the venue. Hosted by UK comedian Paul Chowdhry, the show will see MoStack, Not3s and Yungen perform to a socially distanced crowd.

“We are very pleased to be able to provide live entertainment to the community of Dubai again, and we are excited to welcome the OJ Lifestyle team to Coca-Cola Arena on November 20th,” says Guy Ngata, CEO of Coca-Cola Arena.

“There has been a tremendous amount of work implemented across many sectors in Dubai to get to this point, and we are pleased to now open our doors again, with the safety of our guests of the utmost importance.”

Coca-Cola Arena’s new hygiene protocols and procedures have been developed in collaboration with Dubai Municipality, the UAE’s Ministry of Health and Prevention, the Department of Tourism and Commerce Marketing (DTCM) and international safety guidelines, as well as the arena’s operator, ASM Global.

“It’s critical that we assure people they are attending a safe environment”

To reopen, the venue will draw on VenueShield, ASM Global’s environmental hygiene programme, which has been implemented at ASM venues globally.

Coca-Cola Arena’s VenueShield protocol includes enhanced cleaning procedures; temperature checks on arrival and thermal cameras at all entrances; social distancing in place across queuing, seating and concourse areas; disinfectant fogging machines; and hand sanitiser dispensers installed around the arena.

“It’s critical that we assure people they are attending a safe environment, allowing fans and artists to enjoy an amazing live experience, which we are confident will be the case,” continues Ngata. “Our VenueShield protocol is there to instil confidence in our guests as we all become accustomed to a new way of experiencing live events for the time being.”

“It is important that fans are vigilant of their own surroundings and responsible in relation to their own well-being and that of others, in line with the consistent messaging communicated by the government of Dubai over the past months,” he adds.

Fans are advised to visit the arena’s website and read the Covid-19 information before attending the show. Tickets are on sale now, starting at 249 dirhams (€57).

 


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Mariah Carey performs free in Dubai Expo 2020 launch

A year to the day before Dubai hosts a six-month long World Expo event, Mariah Carey is due to perform in a free concert at Burj Park.

The concert, dubbed One Year to Go, will take place on 20 October, with local singer Hussain Al Jassmi, as well as acts DJ Bliss, Abri and the Funk Radius and Khalifa also billed to perform.

The Expo, which was awarded to Dubai in 2013 by the International Exposition Bureau in Paris, will take place on a main 438-hectare site enclosed by three thematic districts – opportunity, mobility and sustainability.

A variety of live performances, cultural activities, business presentations and global celebrations will occur during the Expo.

The United Arab Emirates is also hosting live performances at the Abu Dhabi Grand Prix Formula One race from 28 November to December 1. Lana Del Rey will perform in the Middle East for the first time at the event, alongside EDM star Marshmello, the Killers and rapper Travis Scott.

In December, British singer Dido will perform and Dubai’s Media City Amphitheatre (15,000-cap.) and Bruno Mars will close out the year with a headline New Year’s show at the du Arena (25,000-cap.) in Abu Dhabi.

Last month, AEG Ogden, the operator of Dubai’s 17,000-capacity Coca-Cola Arena, celebrated the role the arena was playing in placing the UAE – and the wider region – on the international touring map.

Read more about the Middle East’s growing live events market below.

Full of Eastern Promise: The Middle East matures


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Dubai “go-to” tour destination with arena success

Dubai’s 17,000-capacity Coca-Cola Arena, which opened its doors three months ago, has already hosted shows by Maroon 5, Westlife, the 1975 and Alicia Keys, playing a key role in placing the United Arab Emirates on the international touring map.

The multipurpose arena was born as part of a collaboration between Dubai-based developer Meraas and AEG’s Asian/ Australasian venues arm, AEG Ogden.

The largest venue of its kind in the region, Meraas and AEG Ogden hope the arena will become the premier destination in the Middle East’s burgeoning live events scene.

The arena is fully enclosed and climate controlled, transforming Dubai from a “winter-only” touring destination into a year-round option for promoters. Floor space measuring 3,870 square metres and a variety of seating and stage configurations allow for a range of event types.

“Dubai is already a major entertainment hub for the entire region and the opening of Coca-Cola Arena has helped to further establish the city as the go-to destination for acts visiting the Middle East as part of global tour schedules,” comments AEG Ogden’s chief executive of Coca-Cola Arena, Guy Ngata.

“Dubai is already a major entertainment hub for the entire region and the opening of Coca-Cola Arena has helped to further establish the city as the go-to destination for acts visiting the Middle East”

“Meraas has shown a great vision to expand Dubai’s live entertainment offering and in doing so has an asset that will become one of the world’s great live venues.

“Together with Coca-Cola and all of our partners and stakeholders, there is a real passion in establishing the venue as the perfect fit for international touring artists, productions, sporting activity and shows of all genres,” adds Ngata.

Coca-Cola announced a ten-year naming-rights agreement with AEG Ogden in April, in what the soft drinks giant deemed a “milestone deal”. The arena also counts Indian ticketing platform BookMyShow among its partners, signifying the first global arena deal for the company.

“Despite only being open for a few months, Coca-Cola Arena is already firmly established as one of the city’s biggest attractions,” continues Ngata. “We look forward to hosting even more great live acts and events as we develop and expand the events industry in the UAE to even greater levels of success.”

Dubai’s Coca-Cola Arena opened on 6 June, with a performance by Canadian comedian Russell Peters, before Maroon 5 made the arena’s musical debut on 14 June. A list of upcoming events can be found here.

 


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BookMyShow enters Middle East with Coca-Cola Arena deal

BookMyShow, India’s largest online ticketing company, has expanded into the Middle East after signing a five-year deal with AEG Ogden’s Coca-Cola Arena in Dubai.

Under the agreement, BookMyShow will be the preferred ticketing platform for all events at the 17,000-capacity arena, the biggest in the Middle East, as the UAE looks to cement its place as a viable touring destination.

Formerly referred to as the Dubai Arena, AEG’s Asian/ Australasian venues arm AEG Ogden recently signed a ten-year naming-rights deal with soft drinks giant Coca-Cola.

The ticketing platform also aims to provide content for the Coca-Cola Arena in music, comedy, sports and other live events over the next five years. The partnership kicks off with Westlife’s Twenty Tour on 29 August, which is being co-promoted by BookMyShow and Live Nation.

“The Middle East is a critical yet under-served market when it comes to such entertainment experiences for consumers,” says BookMyShow founder and chief executive Ashish Hemrajani.

“The partnership will enable us to bring the best of the world’s and India’s entertainment experiences to consumers in the Middle East”

“The partnership with the Coca-Cola Arena in Dubai will enable us to bring the best of the world’s and India’s entertainment experiences to consumers in the Middle East.”

The partnership is the first global arena deal for the Mumbai-based ticketing company and the next step in its international expansion. BookMyShow announced its first foray into sales outside of India in June 2018, with the London West End production of Rodgers & Hammerstein’s musical The King and I.

Guy Ngata, chief executive of the Coca-Cola Arena, comments: “Our partnership with BookMyShow is based around a number of core elements, including live event promotions and preferred ticketing, which enables the vast experience that it has developed in India and South East Asia to be applied in Dubai.”

BookMyShow has received a total of US$224.5m since 2007, most recently securing $100m in an investment round led by Creative Artists Agency owner TPG. According to the International Ticketing Yearbook 2018, the company has a virtual monopoly of India’s online ticketing market, with a 78% market share.

The company recently invested in payment technology company AtomX, to enable the use of cashless solutions at BookMyShow events.

 


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Dubai Arena signs naming-rights deal with Coca-Cola

Dubai Arena, AEG Ogden’s new 17,000-capacity venue in the UAE’s largest city, will be named Coca-Cola Arena when it opens this June.

The new name follows the signing of a ten-year naming-rights agreement by AEG Ogden, AEG’s Asian/Australasian venues arm, with soft drinks giant Coca-Cola, reports Arabian Business.

The project has been three years in the making, originally announced in late 2016. The capacity has since been reduced from a projected 20,000, though the completed Coca-Cola Arena will still be the largest indoor in arena in the Middle East, with no less than 42 hospitality and corporate suites and capability to host concerts, sporting events, exhibitions and conferences.

“This is a milestone deal for the Coca-Cola Company”

Comedian Russell Peters, promoted by Live Nation Middle East, will open the new arena on 6 June, with its first concert following eight days later, on Friday 14 June: Maroon 5, promoted by Done Events.

“This is a milestone deal for the Coca-Cola Company as the Coca-Cola Arena will bring more than 40 events every year to the hugely anticipated destination, putting us at the centre stage of entertainment,” comments Murat Ozgel, general manager of Coca-Cola Middle East and deputy business unit president of Coca-Cola Middle East and North Africa.

“The Coca-Cola Arena will firmly position itself as a leading destination helping Dubai claim its place among the main global metropoles like New York, Tokyo, Paris and London,” says Ozgel.

 


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