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OVG unveils Palm Springs arena naming rights deal

Oak View Group (OVG) has announced a 10-year naming rights deal with financial services firm Acrisure for its new arena in Palm Springs, California.

Located in the heart of Coachella Valley, the 11,500-seater Acrisure Arena is projected to open in the last quarter of 2022 and will host more than 150 major events annually.

The partnerships also includes permanent exterior signage, entitlement to the arena’s largest premium private hospitality space, and prominent Acrisure logo placement on the roof and throughout the venue. Financial terms were not disclosed.

“Acrisure Arena will be the crown jewel of the entire Coachella Valley and a major destination for the biggest artists”

“We are proud to announce our naming rights agreement with Acrisure,” says OVG chief Tim Leiweke, leader of the arena project. “Acrisure Arena will be the crown jewel of the entire Coachella Valley and a major destination for the biggest artists, concerts, and sporting events in the world. Acrisure and Oak View Group are dedicated to using this platform to improve the lives of everyone in the Coachella Valley.”

OVG has pledged the venue, which will be home to the Coachella Valley Firebirds ice hockey team, will focus on “prioritising technology, sustainability and green initiatives”.

In addition to sports and entertainment, the arena will accommodate conventions, large meetings, international events as well as award shows and exhibitions.

 


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Speedy sell-out for Coachella 2019

Tickets for April’s Coachella Valley Music and Arts Festival 2019 went on sale at 11 am PST on Friday 4 January. General admission passes for weekend one of the mega-festival had sold out just 40 minutes later, Billboard reports.

A post on the Coachella Twitter account announced that all remaining passes for both weekends of the festival, including shuttle and VIP tickets, had sold out six hours post release.

Event promoter Goldenvoice has since declared that a limited number of additional tickets will be available for purchase by local residents of Coachella Valley, on sale in early February. Buyers must reside in one of a small number of local post codes and will be able to buy just two tickets per weekend.

“General admission passes for weekend one of the mega-festival sold out in just 40 minutes”

Despite seemingly speedy sales, figures are down in comparison with previous years. Tickets for the 2017 and 2018 editions of Coachella sold out in half the time of this year’s batch, with all passes purchased after just three hours.

The festival will take place over two consecutive three-day weekends from 12 April. General admission tickets cost US$429, whereas weekend VIP tickets set buyers back just one dollar short of $1,000.

The 2019 festival will see headliners Childish Gambino, Ariana Grande and Tame Impala perform to fans in the heat of the California desert. It is a year of firsts for the increasingly pop-orientated event, as Grande will become the youngest-ever artist to headline the festival, and the fourth woman to do so.

The subject of headliners has proved controversial this year. Kanye West is believed to have dropped out of the billing in objection to stage restrictions, while Justin Timberlake is similarly rumoured to have backed out of his festival appearance following a persistent vocal cord injury.

 


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Coachella 2018: Valley braces for boom as festival season begins

Local businesses in California’s Coachella Valley are stocking up in preparation for this weekend’s Coachella Valley Music and Arts Festival, the star-studded 125,000-cap. phenomenon that traditionally marks the start of the international festival season.

Promoted by AEG’s Goldenvoice, the event returns to the Empire Polo Club in Indio for its 19th outing on 13–15 April and 20–22 April, with the Weeknd, Beyoncé and Eminem headlining. Around 250,000 tickets were sold for Coachella 2017, making it the highest-grossing festival in the world, and Goldenvoice chief Paul Tollett expects similar numbers this year – as do the small businesses set to take advantage of the event’s huge economic impact.

According to the Coachella Valley Economic Partnership, last year’s festival season brought in $400 million to the Coachella Valley, and $700 million to the surrounding region.

Richard Thomas, GM of Indio’s LG Desert Store, tells local radio station KMIR extra foot traffic not only comes from festivalgoers but also the thousands of employees the event hires. “Police come by, security guards come by, the truckers come by,” he comments. “We will even have an artist drop by every once in a while.”

Chamber of Commerce president Joshua Bonner says Coachella makes up for the slower summer months of business: “Sitting at the end of the [winter] season helped to really expand the shoulder all the way to April, and that’s a massive impact on our economy in every level.”

Commenting on the reaction to Coachella 2018’s hip hop-heavy line-up – in addition to the headliners, Post Malone, Vince Staples, Tyler the Creator, Migos and Cardi B feature prominently –Tollett tells the Desert Sun: “I don’t like when there’s an instant review of a line-up. I wish there was a 60-minute cool-down period of people to be able to click through everything. ”

“It has a massive impact on our economy in every level”

He concedes that “the last couple years we’ve been going a little heavier on hip-hop”, but says it’s “just that this is what it turned out to be. We’ve had all rock headliners before. We’ve had different things. It’s not forever.”

Representing the older demographic, meanwhile, are electronic music pioneer Jean-Michel Jarrre, former Talking Heads frontman David Byrne, UK jazz-funk outfit Jamiroquai and Chic’s Nile Rodgers.

By far the biggest name on the bill, however, is Beyoncé, who pulled out last year on the advice of doctors. Tollett says he’s breaking his own rule on not booking artists already playing in LA in order to get the new mother back to Indio for 2018.

“The Beyoncé story dominates everything,” he says. “She saw her husband play here [in 2010] and came back as a fan. So did Jay-Z. They’ve been friends of the festival. We actually had a blast with them.

“So, she gets pregnant. Twins. Cancellation. Because of the timing of her postponing to this year, they had a whole tour set up, her and Jay-Z. Generally, I won’t let an artist announce a local [Los Angeles] show if they’re playing Coachella. I want them to concentrate on this show. That was the intent here, too, until I started thinking: There have just been so many extenuating circumstances on this one. I can’t even add them all up.

“I’m not looking to put lines in sand right now on Beyoncé. She’s been great to us.”

Coachella 2018 takes place on 13–15 April and 20–22 April.

 


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