x

The latest industry news to your inbox.


I'd like to hear about marketing opportunities

    

I accept IQ Magazine's Terms and Conditions and Privacy Policy

CM.com plots ‘significant’ global expansion

Customer engagement and ticketing platform CM.com has marked the start of its “significant” global expansion by inking new deals with iconic Ibiza nightclub Amnesia and TixBox.

Netherlands-founded CM.com will act as Amnesia’s primary online ticketing partner and will also provide the venue with its customer service and marketing software, in a deal that represents CM.com’s ticketing business’ first venture into the Balearics and wider Spanish market.

“We’re delighted to enter this partnership with CM.com, allowing us to optimise our customer’s ticketing experience,” says Amnesia Ibiza partner Sergi Blaya. “We look forward to innovating with them by introducing crypto payment with our partner KlubCoin and using their marketing suite to create new ways of engaging with our online customers.”

CM.com has also entered into a new multi-year deal with TixBox, the ticketing partner for Alchemy Project, the leading entertainment and event management agency in the MENA region. ​​As part of the strategic deal, all events running through TixBox will use enhanced integrated systems and solutions for customers powered by CM.com on their website and app.

“We’re thrilled to be kicking off 2023 as we mean to go on, announcing two deals which represent the start of a significant global expansion for CM.com within our live division”

Since the partnership launched in October 2022, CM.com has already supported TixBox for a host of events, including 31 during the 2022 Qatar World Cup. Artists performing included Black Eyed Peas, Robbie Williams, J Balvin, Akon, Tamer Hosny, Tiesto, Armin van Buuren, Artbat, Timmy Trumpet, Oliver Heldens, Camelphat, Claptone, Major Lazer, Alesso and more.

Both the Amnesia and TixBox deals were facilitated via CM.com’s London ticketing division, which launched in 2021 and marked the division’s first expansion outside of the Benelux region, where clients include Lowlands Festival and the Dutch Grand Prix.

CM.com’s music & live team is led by former Eventbrite Europe head of music Paul Everett.

“After launching 18 months ago and delivering significant growth in 2022, we’re thrilled to be kicking off 2023 as we mean to go on, announcing two deals which represent the start of a significant global expansion for CM.com within our live division,” says Everett. “Amnesia and TixBox are both internationally recognised brands, leaders in their respective fields and like us, progressive in approach. We are proud to be partnering with them long term to provide our innovative suite of solutions, ensuring their attendees can enjoy the very best customer experience possible.”

 


Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.

CM.com launches UK & Ireland ticketing division

Netherlands-based CM.com has launched a new ticketing solution for the live events sector in the UK and Ireland.

CM.com’s London outpost will mark the ticketing division’s first expansion outside of the Benelux region, where clients include the Formula 1 Heineken Dutch Grand Prix, ALDA, Perron, Oh My Festival, Latin Village and Westergas Events.

The company’s new UKI music & live division will be led by former Eventbrite, Europe head of music Paul Everett. Based in the London office, Everett’s role will be to lead on acquisition and growth, while implementing the firm’s music strategy alongside the music & live team, which comprises former Eventbrite, Live Nation, AMG, Pollen, Apple executives.

Combining smart audience analytics and in-event mobile order capabilities, CM.com’s mobile-first platform promises to “streamline every aspect of event organisation, from the beginning through to the end of an event’s lifecycle”.

We are excited to move the needle within UK and Ireland live events with an industry first offering

Having already secured exclusive ticketing partnerships with The Weekender Festival Group and Newcastle club promoter Ape-X, CM.com is positioning itself to facilitate “the next generation of independent event promoters”.

‘‘Most ticketing platforms have been treading the same well-worn path for years, despite the fact that independent event creators’ needs are continually evolving,” says Everett. “CM.com ticketing has already been hugely successful in Benelux – we are excited to move the needle within UK and Ireland live events with an industry first offering.”

Everett, who previously served as an artist manager at Supervision Management, also co-founded music management, live events and ticketing consultancy Wonderland Management Group, and worked within promotions at Beggars Group. He is joined on the music & live team by Jonny Patrickson (senior partnerships manager), Josh Pow (lead account manager), Fiona Primavera (partnerships manager) and Sandra Crowley (technical consultant).

“We always say: selling tickets is just the start,” says CM.com CEO Jeroen van Glabbeek. “It represents how we see the music & live sector, and has become a unique proposition on which we can link all CM.com solutions. We are able to create the ultimate event journey for our customers and their visitors. With Paul and his team coming on board, and everything we’ve learned in the Benelux so far, we are looking forward to rolling out this proposition in the UK & Ireland.”

CM.com was founded in the Netherlands in 1999 by Van Glabbeek and Gilbert Gooijers.

 


Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.