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ASM Global announces Clorox hygienics partnership

ASM Global has announced a partnership with The Clorox Company to enhance health and wellness in venues across the US.

The multi-year “advanced hygienic” link-up will span ASM’s portfolio of arenas, stadiums, theatres and convention centres, with Clorox products, including disinfecting wipes, hand sanitiser and electrostatic sprayers, used to help protect fans and guests.

To honour Covid frontline responders and health care workers, Clorox will also provide $1 million in tickets to premier sports and entertainment events across the country.

ASM previously initiated a series of hygiene protocols, dubbed VenueShield, in 2020 to provide “trusted protection” for visitors in response to Covid-19.

“Clorox’s industry-leading solutions allow us to continually enhance the quality of our event experiences”

“Since the very start of the Covid pandemic, our focus has been on reimagining the future of live events and preparing clean and safe venues for the return of our team members, athletes, fans, partners and guests,” says ASM Global president Ron Bension. “Clorox’s industry-leading solutions allow us to continually enhance the quality of our event experiences, and we’re excited to partner with them in honouring the heroic workers that have supported all of us as we’ve navigated through the pandemic.”

ASM and Clorox will officially launch their partnership at the Oakland Arena in California on 1 June, prior to rolling it out to the venue giant’s other US facilities, with an eye toward expansion across a wider portfolio of worldwide venues.

“Clorox is committed to supporting people’s health and well-being no matter whether they’re at home or out in the world, which is why we are incredibly excited to be working with ASM Global,” adds Tad Kittredge, VP and general manager at Clorox. “It’s especially rewarding to extend our support to those who have been on the frontlines during the pandemic with the well-earned thanks they deserve.”


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