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MSG names Dan Fleeter esports head

The Madison Square Garden Company (MSG) has appointed Dan Fleeter as its head of esports and chief operating officer of Counter Logic Gaming (CLG).

Fleeter, who helped to initiate the partnership between MSG and North American esports team CLG in 2017, has worked at MSG since 2015, most recently serving as vice president of corporate development for MSG.

The new esports head already has a seat on the board of directors for CLG, which he deems as “one of the best esports organisations in the world”.

CLG, founded in 2010 by owner George “HotshotGG” Georgallidis, a former star League of Legends (LOL) competitor, has some of the most successful teams in video gaming.

In his new role, Fleeter will oversee all business operations for CLG, focusing on growing the brand, forming partnerships and enhancing fan engagement.

“Dan has been at the forefront and played a key role in the growth of MSG’s presence in the esports industry”

He will also develop relationships with major game publishers and leagues across the esports industry, as well as helping to create events that showcase esports at MSG’s venues across the country.

Fleeter says it is an “incredible honour” to take on the new role. “I admire what they [CLG] have built and cannot wait to help continue that growth.”

“Dan has been at the forefront and played a key role in the growth of MSG’s presence in the esports industry,” comments MSG president Andrew Lustgarten. “We know he is the perfect fit for this leadership position.”

CLG founder Georgallidis says Fleeter’s “ambition, drive and preparation are infectious and exactly what CLG needs to ensure continued success in all areas of the organisation.”

Music-industry partnerships with esports organisations have become increasingly commonplace over the past few years, with DEAG, AEG, BookMyShow, Creative Artists Agency, TEG and Vivendi among those to get involved in the US$1 billion esports sector.


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