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The Garden adds biometric entry with Clear

The Madison Square Garden Company (MSG) has signed a partnership with secure identity service Clear to offer fingerprint-based biometric entry to its Madison Square Garden arena in New York.

The 20,000-capacity Garden becomes Clear’s 14th venue, joining sports and entertainment destinations such as Citi Field and Yankee Stadium in New York, Oracle Park in San Francisco, Banc of California Stadium in Los Angeles, T-Mobile Park in Seattle and AmericanAirlines Arena and Marlins Park in Miami, as well as international airports across the US.

A dedicated Clear lane at Madison Square Garden will offers fans fast, frictionless access into sports matches, concerts and other live events held at the world’s second-busiest arena, with Clear staff on site to assist patrons with enrolling into the biometric programme and generating their ‘Clear ID’.

“Launching at MSG represents a major milestone for Clear”

“We are pleased to welcome Clear into the Madison Square Garden family,” says Ron Skotarczak, executive vice-president of marketing partnerships for MSG. “Like MSG, Clear is committed to enhancing the customer experience, and we look forward to providing CLEAR’s growing membership with unforgettable Garden memories.”

“Launching at MSG represents a major milestone for Clear, and we look forward to making our members’ experience there more efficient, easier and more predictable so they don’t miss out on what they came to see,” adds Clear CEO Caryn Seidman Becker.

“By adding the Garden to our growing New York City ecosystem, Clear members can now enjoy frictionless experiences at three iconic sports and entertainment venues and three key local-area airports with one biometric ID.”


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