A.S.S. Concerts allies with Dusseldorf’s Mehr-BB Entertainment

Hamburg-based promoter A.S.S. Concerts has opened a new branch office in Dusseldorf, in partnership with local company Mehr-BB Entertainment.

The Dusseldorf office – located at the headquarters of Mehr-BB, which specialises in promoting and producing theatrical shows – expands A.S.S.’s network beyond its headquarters in Hamburg and an existing branch office in Berlin.

According to A.S.S. Concerts, the new joint venture will organise “the best concerts in the Rhine-Ruhr market” by leveraging “the skills and capabilities of Mehr-BB Entertainment […] for marketing its own concerts and shows, as well as partners’.” Mehr operates three venues in the region: Musical Dome (1,640-cap.) in Cologne, Capitol Theater (1,750-cap.) in Dusseldorf and the Starlight Express Theatre (1,650-cap.) in Bochum.

“The Rhineland and Ruhr area is a very important location for concerts and shows in Germany”

Christian Waaga, formerly of SSC’s Rhein-Konzerte, will lead booking for the new office.

A.S.S. CEO Michael Bisping says: “NRW [North Rhine-Westphalia] and especially the Rhineland and Ruhr area is a very important location for concerts and shows in Germany, so it was only logical that after our first successful shows in Dusseldorf we would look to find a local partner.”

The company’s managing director, Dirk Gehrmann, who becomes Dusseldorf office manager, adds: “I am particularly pleased that we have found – in addition to the existing know-how of colleagues from Hamburg and Dusseldorf – an experienced staff member in the form of Christian Waaga, who is very familiar with the production of concerts and comedy events in the region.”

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