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iHeart Media to stage Charlie Puth Fortnite gig

iHeartMedia is to launch its new metaverse destination iHeartLand inside the video game Fortnite with a concert by Charlie Puth.

Puth will deliver a two-part performance at iHeartLand’s “first-of-its-kind” virtual entertainment venue State Farm Park at 7pm ET on 9 September, followed by an album release party in celebration of his upcoming LP, CHARLIE.

The American singer-songwriter will share new music from the record and host an interactive game designed to test fan knowledge in the run-up to the show, which will mark Puth’s first concert in the metaverse.

Built using Fortnite’s Creative toolset, State Farm Park in iHeartLand will host 20 major events across the music and podcasting space over the next year, including unique artist-fan experiences that can be unlocked through gameplay.

“Our goal is to meet audiences where they are – delivering innovative, incredible programming to constantly challenge ourselves to take entertainment to the next level,” says Conal Byrne, CEO of the iHeartMedia Digital Audio Group. “iHeartLand will feature a full calendar of music and podcast performances at State Farm Park that give fans a chance to play and interact with shows and artists in awesome new ways.”

“This new world allows us to extend the reach of today’s biggest creators, artists and personalities in groundbreaking ways”

iHeartLand will undergo periodic changes and refreshes, including the introduction of new mini-games.

“From interactive performances and intimate backstories to immersive game play, native to the platform – this new world allows us to extend the reach of today’s biggest creators, artists and personalities in groundbreaking ways, and is a big next step for iHeartMedia in expanding our engagement with our users,” adds Byrne.

Since debuting its first in-game concert in 2019, Fortnite developer Epic Games has facilitated events such as Soundwave Series, the Rift Tour with Ariana Grande, Travis Scott’s record-breaking Astronomical shows and gigs by  the likes of Marshmello, Steve Aoki, Deadmau5, Easy Life and J Balvin.

“What iHeartMedia and the team at Atlas Creative have created is a compelling look at a future of Fortnite where artists and brands can independently and authentically connect with fans in new and persistent ways at scale,” adds Matthew Henick, VP, metaverse development for Epic Games. “We can’t wait for players to experience all of the incredibly ambitious content that iHeartLand has planned in the coming months.”

 


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