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Samsung reveals new drive-in concert tech

Harman, the Samsung-owned consumer electronics giant, has unveiled a suite of in-car audio products designed to capitalise on the drive-in concerts boom.

Two new platforms, Live Interactive Virtual Experience (LIVE) and Personal Audio Headrest, made their debut as part of Drive-Live Concert ExP, a concept which premiered at yesterday (7 January)’s virtual Harman Explore event alongside other prototypes for in-car gaming and audio recording.

According to Samsung, all three concepts could be incorporated into Digital Cockpit 2021, a tech-heavy dashboard interface would also allow drivers to check their health, make a conference call and edit video clips from behind the wheel. The 49” display “allows you to enjoy real-time gaming, online concerts, live broadcasts and more at a level of immersion that makes you feel like you’re really there,” says the company.

Harman says LIVE, in addition to offering high-quality audio and video from a choice of angles, would enable drive-in concertgoers to engage with artists in “entirely new ways”, including making requests, voting for the next song played or even “request that a specific instrument be featured in the next solo” (good luck with that one).

“We’ve entered a new era of music enjoyment, with live concert streaming and drive-in concerts taking centre stage”

5G technology, meanwhile, would provide real-time access to additional information, including lyrics and recommendations for similar music.

By combining in-car concerts with livestreaming (the technology would allow fans to watch virtual concerts in their cars, whether or not they are actually at the show), Drive-Live combines the best of both formats, says Harman, overcoming the space restraints inherent to drive-in shows but increasing the interactivity of livestreamed and virtual events.

“With traditional live events being put on pause, the demand for live music experiences is higher than ever. As a result, we’ve entered a new era of music enjoyment, with live concert streaming and drive-in concerts taking centre stage,” says Frank Moffa, Harman’s senior vice-president of car audio.

“At Harman, we understand that music and experience are deeply intertwined. Our commitment to ensuring the greatest experiences per mile is brought to life through our latest audio innovations. Powered by decades of acoustic expertise combined with our leading connected technologies, the vehicle can be transformed into the embodiment of a live concert with features that only Harman can deliver, ensuring fans can enjoy that undeniable energy and magic of a live performance no matter where they are.”


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