Lowlands director toasts 23-minute sellout

The 2025 edition of Lowlands sold out in less than half an hour on Saturday (8 February), becoming the latest speedy sellout of this year’s festival season.

The Dutch event shifted 65,000 three-day passes in 23 minutes, with promoter Mojo remarking that the tickets “flew off the shelf like hotcakes”.

Lowlands has a track record for speedy sellouts, having sold out in two minutes in 2022, 14 minutes in 2023 and 15 minutes in 2024.

Tickets for this year’s edition were priced at €349, up from €325 in 2024, €300 in 2023 and €255 in 2022.

Chappell Roan, A$AP Rocky, Queens of the Stone Age, Fontaines D.C. and Jamie xx are among the acts on the bill for the 15–17 event in Biddinghuizen.

This year’s instalment of Lowlands will be director Eric van Eerdenburg’s last before handing over the reins to Mojo’s festival project manager Camiel le Rutte.

“Lowlands proves to be a steady festival brand with a very high fan loyalty”

Speaking to IQ about the sellout, Van Eerdenburg said: “Lowlands proves to be a steady festival brand with a very high fan loyalty. We see the festival market struggling to sell their tickets. It makes us even more proud to have sold out all 65,000 three-day tickets in 23 minutes.

“I think the fans see the LL brand itself as an artist, an artist with its own character, values and vibe. An artist that invites other artists to its platform and has a great weekend together with the 65,000 visitors. Of course, given it’s my final edition, I want to go out with a bang – and that’s what it’s going to be in August; a BANG!”

Van Eerdenburg spoke to IQ last year about ticket prices, sponsorship, sustainability initiatives and the secret to Lowlands’ success.

“It’s not just a lineup,” he explained at the time. “It’s a culture we’ve established over the last 25 years and have managed to stay in touch with. It’s a three-day Fata Morgana [mirage] that everybody wants to be part of. You’re there for three days getting dazzled by it all and then you wake up and real life starts again.”

Other festivals that have reported lightning-quick sellouts for 2025 include Belgium’s Tomorrowland, Germany’s Wacken Open Air, Spain’s Primavera Sound, Switzerland’s Greenfield Fest and Ireland’s Electric Picnic.

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