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Ticketek integrates mobile tickets with Covid apps

Ticketek has simplified entry for Australian live events by integrating mobile tickets with Covid check-in and vaccination status apps.

In what the TEG-owned firm is hailing as a global first for the live entertainment industry, the digital technology will enable fans to check in to venues directly from their mobile ticket and verify their vaccination status in just a few taps on their phone.

Ticketek has partnered with the Victorian government on the innovative scheme, which will be available to fans at Ticketek venues in the state from this week.

“Ticketek is proud to support the Victorian government in helping Victoria reopen using our Australian-built, world-first technology, which will allow fans to return faster and safer to venues to watch their favourite artists and sporting events,” says Geoff Jones, CEO of Ticketek’s parent company TEG. “We are thrilled to help Victorians enjoy the magic of live sport and entertainment again.”

We have transformed the ticket from just a means to gain access to venues into a rich communication platform

Concert-goers will be able to check in directly from their mobile ticket through a deep-link into the Service Victoria App, then verify their check-in and vaccination status at bag check by switching between the government app and their mobile ticket in a single tap.

Cameron Hoy, MD of Ticketek, adds: “Innovation is at the heart of everything we do, and our team has consistently led the world in digital ticketing technology. We have transformed the ticket from just a means to gain access to venues into a rich communication platform to promote Covid-safe measures and enable other engagement opportunities for our partners. We are excited to be partnering with the Andrews Labor Government in their efforts to make the return of crowds as safe as possible.”

The digital ticketing check-in solution will be rolled out across Ticketek venues in other Australian states in the coming weeks.

 


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Australia’s TEG reshuffles senior management

Sydney-based live entertainment group TEG has announced a management restructure it says positions the company for the long-term “global expansion of its integrated business model”.

The concert promotion, ticketing and technology firm, which has offices in Australia, New Zealand, south-east Asia and the UK (following the acquisition of the MJR Group last year), has appointed Cameron Hoy to the new combined role of chief commercial officer and managing director of ticketing, taking on oversight of TEG Analytics, TEG Insights and TEG Digital, as well as all TEG’s ticketing operations globally.

Elsewhere, experienced international executive and strategy consultant Ian Ball has joined TEG as chief operating officer (COO). Ball will will oversee all operations, technology, IT, communications and corporate affairs functions, and lead TEG’s venues worldwide.

“This is an evolutionary, fit-for-purpose restructure which is all about making sure we are streamlined for global growth in the longer term, as we battle the challenges posed by Covid-19,” says TEG CEO Geoff Jones.

“This is an evolutionary, fit-for-purpose restructure which is all about making sure we are streamlined for global growth”

“It aligns our businesses in the right way and brings in additional senior talent as we continue to evolve our integrated model.

“I am delighted to appoint my long-time colleague Cam Hoy to this critical role for TEG going forward. With his proven track record, Cam is the ideal executive to lead our increasingly global ticketing operations and aggregate our Analytics, Insights, Digital and commercial businesses to maximum effect for TEG and our partners.”

Hoy was previously TEG’s COO and head of ticketing, while Ball was most recently CEO of professional services firm Cardno. He is also a former operating partner of Silver Lake, which acquired TEG late last year.

“Ian brings a wealth of global experience to our company, which will be invaluable as we look to extend our technology leadership and expand our integrated model globally,” adds Jones.

 


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