fbpx

PROFILE

MY SUBSCRIPTION

LOGOUT

x

The latest industry news to your inbox.

    

I'd like to hear about marketing opportunities

    

I accept IQ Magazine's Terms and Conditions and Privacy Policy

Goldenvoice positions itself for new events at Coachella site

Goldenvoice has signed a long-term agreement with the Empire Polo Club in Indio, California, which will enable the promoter to stage additional festivals on the site.

The 642-plus acre desert oasis has been home to Goldenvoice’s Coachella Valley Arts & Music Festival since its inception in 1999, as well as its country music counterpart, Stagecoach, which first took place on the grounds in 2007.

The newly announced deal will see the AEG Presents subsidiary take over year-round operations at the festival site and polo fields, which are estimated to be worth US$80 million, according to local land records.

Additionally, the LA-based promoter and live events company is permitted to host two additional three-day events on the site every year, according to Billboard, prompting speculation that Desert Trip may return to the site after its debut in 2016.

“The new long-term lease will assure that the iconic Coachella and Stagecoach will continue for many years to come”

The deal also provides Goldenvoice oversight of the Empire Grand Oasis, a special event property in Thermal, California.

The Haagen Family, owner of the Empire Polo Club, says: “We are pleased to continue our long-term relationship with Paul Tollett and Goldenvoice. The new long-term lease will assure that the iconic Coachella and Stagecoach Music Festivals will continue for many years to come and allow Goldenvoice to expand their vast catalogue of musical acts on both of Empire’s properties. We wish the very best to AEG, Goldenvoice, and Paul Tollett with their future plans.”

Paul Tollett, president at Goldenvoice, says: “Goldenvoice has had a unique relationship with Empire Polo Club for over twenty-five years. It is a privilege to now take over the operations of the venue and we look forward to continuing to build upon the special history that has been established there. It’s immeasurable how much we’ve learned from Al Haagen.”

In August, Indio City Council extended its development agreement with Goldenvoice, allowing Coachella and Stagecoach to take place in the city until 2050. The promoter generates $3.5m for the city of Indio each year, according to city records.

Goldenvoice is one of the world’s biggest promoters; the company produces several festivals, including recently announced California Vibrations, operates 14 mid-sized venues and promotes over 1,800 shows per year.

 


Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.

Goldenvoice plans new festival, clarifies vaccine rules

Goldenvoice, one of the largest promoters in the world, is launching a new festival in southern California in 2022.

California Vibrations, or Cali Vibes, will take place at Marina Green Park in Long Beach from 4–6 February 2022 with performances from Wu-Tang Clan, Sean Paul, Shaggy, Koffee and more, across multiple stages.

The three-day event will also feature a special Bob Marley birthday performance from the Marley Brothers including Ziggy, Stephen, Damian, Ky-Mani and Julian Marley.

The celebration will mark what would have been their father’s 77th birthday with a catalogue of Bob Marley songs.

According to the AEG subsidiary, Cali Vibes is a celebration of Southern California music, beach culture and reggae “vibrations”. Three-day ticket prices start at $285 plus fees.

Coachella made headlines today after the promoter reversed its plan to require vaccinations for ticketholders

In the US, Goldenvoice produces several festivals, most notably Coachella, as well as operating 14 mid-sized venues and promoting over 1,800 shows per year.

Coachella made headlines today after the promoter reversed its plan to require vaccinations for ticketholders to its April 2022 events.

Instead will only require proof of a negative test taken within 72 hours of the event (although proof of full vaccination will work as well).

While the new policy is not in line with AEG’s full-vaccination requirement, also announced in August, the company told Variety that “the policy will be implemented as an open-ended one, with any changes or reversals informed by updates relating to infection rates, transmission data, variant developments, and local and federal regulations.”

 


Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.