Nielsen’s Steve Hasker joins CAA as Global CEO
Steve Hasker, formerly COO of market research firm Nielsen, has been appointed CEO of Creative Artists Agency (CAA)’s restructured CAA Global division, joining the agency in January 2018.
CAA Global includes assets outside CAA’s core talent booking business, including CAA China, a joint venture with China’s CMC Capital Partners; Evolution Media, the agency’s US$500m merchant bank; venture-capital fund CAA Ventures; and Vancouver-based tech investment vehicle Creative Labs.
Prior to joining Nielsen in 2009, Hasker (pictured) was a partner at management consultancy McKinsey & Company, focusing on TV, data, film, sports and digital advertising. Commenting on his joining CAA, he says: “CAA is very well positioned to take advantage of massive technology disruption and changing consumer behaviour. I look forward to building upon CAA’s long history of industry leadership and relentless innovation to create successful new global businesses and opportunities for its clients and the company.”
“CAA is very well positioned to take advantage of massive technology disruption and changing consumer behaviour”
“CAA Global is an exciting step in the continued growth and diversification of CAA,” adds agency president Richard Lovett. “Steve is a transformational and highly accomplished industry executive, and we are thrilled, after conducting an extensive search, to have found someone who also shares so profoundly our cultural priority of collaborative success.
“Under Steve’s leadership, we are confident that CAA Global will capitalise on the strength of CAA’s position at the nexus of talent, content, technology and brands across the global marketplace to accelerate growth and innovation for CAA and our clients.”
In other CAA news, Risa Gertner, the agency’s motion picture literary department co-head, and Sherrie Sage Schwartz, its chief HR office, have been appointed to the management committee, which oversees management of the company. The agency has also created a pair of operational groups, called finance and people & culture, respectively, to advise and propose initiatives to its management committee.
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