Live Nation launches event production company
Live Nation has announced the launch of Redrock Entertainment Services, a dedicated event production division led by its longtime director of production, Ford Englerth.
Based in Burbank, California, Redrock Entertainment Services is a described as a “global event production company that focuses on large-scale live events and specialised production projects”. Live Nation plans to grow the business nationally across concerts and festivals, as well as internationally in both live events and corporate gigs.
“I feel immensely honoured that Live Nation believes in our approach to special event production, and we look forward to delivering innovative experiences and premium services for all of our clients,” says Redrock president Englerth, who adds that Redrock staff have already produced “major projects in Los Angeles, Chicago, Las Vegas, San Francisco and Miami, with a number of international endeavours slated for 2018.”
“I feel immensely honoured that Live Nation believes in our approach to special event production”
Englerth originally founded the Redrock group, a full-service entertainment company also active in content development and talent management, in 2002.
Commenting on the new partnership, Bob Roux, co-president of US concerts at Live Nation, says: “Live Nation is always looking to invest in projects and partnerships that produce premium live experiences for audiences around the world, and joining forces with Ford on Redrock Entertainment Services definitely fits that bill.
“His industry expertise and talented team are known to create amazing events and we’re sure they will deliver for a growing list of corporate clients and artist partners.”
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