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Buenos Aires Arena renamed to Movistar Arena

Telecommunications giant Movistar has signed a naming-rights deal with ASM Global-operated Buenos Aires Arena (15,000-cap.).

The arena is the third South American venue to take Movistar’s name, following similar partnerships with arenas in Santiago, Chile and Bogotá, Colombia.

Argentine singer Tini Stoessel marked the opening of the new arena on 1 November, which was free-to-enter for all Movistar customers that registered for tickets via Club Movistar.

Other acts to have performed at the arena include Spanish musicians Serrat and Sabina and Puerto Rican singer Chayanne, with upcoming shows by Abel Pintos, Keane, Ricardo Montaner, Andrés Calamaro, Shawn Mendes and J Balvin.

“This alliance is a milestone for our company”

Originally slated to be operated by AEG Facilities, the arena later came under ASM Global’s management, which was formed as the result of a merger between AEG Facilities and SMG. The venue is owned by Buenos Aires Arena SA, an entity controlled by La Nación, Argentina’s biggest media company.

“We are proud to be able to partner with this new concept of shows in Argentina,” comments Federico Rava, executive president of Movistar owner Telefónica Argentina. According to Rava, the new partnership “combines the best live entertainment with a unique experience for those present, exclusive benefits for Movistar clients and access to the latest technology and connectivity during the shows.”

“This alliance is a milestone for our company. We are very excited to welcome Movistar as our main sponsor, which will enhance the experience of spectators attending shows at Movistar Arena,” adds the arena’s president Natalia Mouhapé.

 


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AEG announces new Buenos Aires arena

AEG Facilities, AEG’s arena/stadia division, is to manage and operate the new Buenos Aires Arena, a 16,000-seat venue currently under construction in the Argentine capital.

Set to open in mid-2019, the indoor arena is expected to host around 100 events annually, including concerts, family shows, festivals and corporate and special events. It is owned by Buenos Aires Arena SA, an entity controlled by La Nación, Argentina’s biggest media company.

From AEG’s end, the project will be overseen from its regional headquarters in Sao Paulo, led by Venancio Castro, executive director of AEG LatAm, with additional resources provided by AEG Facilities’ global network. Buenos Aires Arena is the second multi-purpose arena the company has added in South America recently, with Antel Arena in Montevideo set to open later this year.

“Buenos Aires is one of the leading entertainment and sport markets in the world”

“Buenos Aires is one of the leading entertainment and sport markets in the world, and now it will be serviced by a world-class venue,” says Chuck Steedman, chief operating officer of AEG Facilities. “We look forward to working with Buenos Aires Arena and the entire Buenos Aires community to provide the most popular and highest levels of international, regional and local sports and entertainment to this beautiful new arena.

“La Nación has shown great vision with this project and we are very excited to welcome Buenos Aires Arena to AEG’s elite global network of venues in the world’s top cities spanning five continents.”

“We are thrilled to partner with AEG, the leading arena owner and operator in the world, in our new state of the art venue in Buenos Aires,” adds Luis Saguier, director of La Nación. “We believe AEG is the right operator for our arena and that together we will bring outstanding quality entertainment experiences to Buenos Aires.”

 


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