Movers and Shakers: Legends, Frontier, SXSW
Brett Parker has been appointed chief financial officer and chief operating officer of the combined Legends and ASM Global business.
A seasoned executive with extensive experience in strategic finance and business operations, Parker joins Legends after more than two decades as an executive leader at Lucky Strike Entertainment, where he transformed the business from a single entertainment centre location into a public company with hundreds of locations across North America.
Dan Levy, CEO of Legends, said, “His track record in scaling businesses and driving strategic growth will be invaluable as we bring together Legends and ASM Global and expand our global impact.”
Parker arrives at Legends during a period of significant growth and opportunity following the August 2024 acquisition of ASM Global. As the companies integrate into a single entity, Parker will oversee all financial operations and planning while “playing a vital role in developing and driving company strategy to ensure long-term success,” according to a release.
Elsewhere, Marc Sousley joins Australia’s Frontier Touring as tour director. Previously a senior promoter at Live Nation-backed Secret Sounds, Sousley has delivered tours from artists such as The 1975, Tate McRae, Lizzy McAlpine, Father John Misty and more, as well as local artists, Ruel, Dope Lemon and Peach PRC.
Prior to working at Secret Sounds, he worked in Austin, Texas with US-based C3 Presents, producers of Lollapalooza and Austin City Limits. He moved to Australia with C3 in 2012, when the company acquired a share of music festival Big Day Out.
“[Parker’s] track record in scaling businesses and driving strategic growth will be invaluable as we bring together Legends and ASM Global”
Susan Heymann, COO of Frontier Touring, says: “We are excited to have Marc join our team. He comes into the company with over two decades of experience, strong industry relationships and an approach that aligns perfectly with Frontier’s ‘artists and fans first’ philosophy.”
Also in Australia, TEG has announced that its head of commercial Simon Cahill and SXSW Sydney’s general manager Jono Whyman have been appointed co-managing directors for SXSW Sydney.
Cahill will also retain existing commercial responsibilities and has been appointed to TEG’s chief commercial officer.
These changes follow Colin Daniels’ decision to step down from the SXSW Sydney managing director position, a role he has held since the event’s inaugural year in Australia.
Daniels, who is a founding partner of Handsome Tours, remains in the TEG family, holding a position on the SXSW Sydney Board.
TEG Group CEO and SXSW Chair Geoff Jones comments: “First and foremost, I would like to personally thank Colin for his dedication and hard work over the years. Colin has done an outstanding job in building a passionate Team, successfully launching SXSW Sydney, and ensuring the vision for this world-leading Event is set for the future. His leadership has been instrumental, and I am grateful for his contributions.”
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