PROFILE

MY SUBSCRIPTION

LOGOUT

x

The latest industry news to your inbox.

    

I'd like to hear about marketing opportunities

    

I accept IQ Magazine's Terms and Conditions and Privacy Policy

Tomorrowland hails return to Brazil in 2023

Belgian EDM giant Tomorrowland is heading back to Brazil in 2023, after two editions in 2015 and 2016.

The festival will return to its previous home of Parque Maeda in Itu, a municipality of São Paulo, between 12–14 October 2023. The lineup is yet to be announced.

The first two Brazil editions welcomed 150,000 people of 60 different nationalities to watch some of the world’s best DJs.

“The importance of Tomorrowland is reflected in actions aimed at the city and the local community”

Commenting on the return of Tomorrowland, Itu mayor Guilherme Gazzola says: “In addition to its grandeur as an event, the importance of Tomorrowland is reflected in actions aimed at the city and the local community. We are proud to host this world-renowned festival in Itu, a historical tourist city.”

Tomorrowland’s flagship festival takes place annually in Boom, in the province of Antwerp, with 70,000 people.

The electronic dance music brand has also been exported to France, where Tomorrowland Winter takes place each spring.

 


Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.

‘Incredible response’ to Primavera South America

Primavera Sound director Alfonso Lanza has given IQ the lowdown on the “incredible response” to the festival’s South American debut.

The Spanish institution debuted in São Paulo, Brazil (5-6 November), Buenos Aires, Argentina and Santiago, Chile (both 12-13 November) to commemorate the event’s 20th birthday. Headliners included Arctic Monkeys, Travis Scott, Lorde and Bjork.

Lanza tells IQ that more than 300,000 people – an average of 50,000 a day – came together across the three editions.

“The numbers matter less to us than the incredible atmosphere we have been able to enjoy,” Lanza tells IQ. “We have had an incredible response that has even exceeded our expectations, and it has been very exciting to be able to experience it live.

“We are very happy to have celebrated our 20th anniversary with so many people from all over the world. There is a Primavera Sound community all over the planet. It was very different in each country, but it was definitely the most passionate audiences I have ever seen.”

“We wanted to take our festival model to other parts of the world, because we have moulded it for 20 years and we trust in it”

Lanza is also full of praise for co-promoters Live Nation Brazil, DF Entertainment in Argentina and Rock Santiago in Chile.

“They have had the challenge of taking the Primavera spirit to very different places and promoting the events locally and they all delivered,” says Lanza. “We wanted to take our festival model to other parts of the world, because we have moulded it for 20 years and we trust in it, and they have helped us to achieve it. The real integration into the cultural scene of each city has been easier this way.

“Each country has its own reality and we have managed to adapt to it while maintaining our essence. In addition, the back to back between Argentina and Chile in the same weekend has been a big challenge in terms of production: it has been necessary to be attentive to every detail to ensure that everything was ready and on time.”

Primavera also held its maiden US edition in Los Angeles earlier this year, welcoming 50,000 attendees from 50 countries to the State Historic Park in September, and organisers were convinced the timing was right to expand the brand to the region.

“For some time now we have felt that Primavera Sound is becoming more and more important in this part of the world,” says Lanza. “We noticed it in networks and also among the people that came from LatAm to our festival in Barcelona, so we didn’t hesitate when we had the opportunity to land in the three countries.

“We have tried to bring the spirit of Primavera Sound here, but we also took away things we learned from the experience. For example, the bolder we are with the proposal, the better response we get because the uniqueness of Primavera is well understood. We also have to keep paying attention to the local scene and the Primavera in the City programme because the public values it.”

“Considering the outcome and the incredible response from the audience, we would love to continue if circumstances allow”

Primavera Sound closed the biggest edition in its 20-year history in June, welcoming nearly half a million people to the Spanish city of Barcelona after a two-year hiatus.

Next year, the flagship Primavera Sound Barcelona will take place from 1-3 June, while Primavera Sound Madrid will be held from 8-10 June. Primavera Sound Porto is set for 7-10 June. And while the South American expansion was part of Primavera’s anniversary celebrations, Lanza is open to a return.

“Now it’s time to evaluate and draw lessons, but obviously, considering the outcome and the incredible response from the audience, we would love to continue if circumstances allow us to put together a solid project again,” he says.

Primavera Sound has also just announced the extension of its exclusive mobile-only ticketing partnership with Dice.

The multi-year partnership, which began in 2019, will see Dice continue to provide tickets for all Primavera Sound events in Europe, including Primavera Sound Festival in Barcelona and Madrid, as well as its Portugal edition in Porto.

 


Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.

Coldplay postpone Brazil tour dates

Coldplay have postponed a string of Brazilian tour dates until early 2023 after frontman Chris Martin contracted a serious lung infection.

Two Music Of The Spheres shows at the Estádio Olímpico Nilton Santos in Rio de Janeiro (11-12 October) and a further six at Allianz Parque in Sao Paulo (15-22 October) will now be rescheduled.

The tour, which began in Costa Rica in March, returned to Latin America in September.

“Due to a serious lung infection, Chris has been put under strict doctor’s orders to rest for the next three weeks,” says a statement by the band. “We’re working as fast as possible to lock in the new dates and will follow up with more information in the next few days.

“To everyone in Brazil who was looking forward to these concerts, we’re extremely sorry for any disappointment and inconvenience, and we’re so grateful for your understanding at this challenging time where we need to prioritise Chris’ health.”

“We’re optimistic that Chris will return to good health after the prescribed medical break”

The statement continues: “Please hold on to your tickets as they will be valid for the new rescheduled dates. These will happen in early 2023 and will be announced very soon. However, we will also honour all requests for ticket refunds – which will be available at the point of sale.

“We’re optimistic that Chris will return to good health after the prescribed medical break and look forward to resuming the tour as soon as possible.”

Click here to read IQ‘s in-depth feature behind the scenes of the groundbreaking Music Of The Spheres World Tour. More than 5.4 million tickets have been sold for the tour after the band’s 2023 UK and European stadium dates went on sale in August.

The tour is currently set to resume in Argentina at Estadio River Plate, Buenos Aires on 25 October.

 


Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.

Rock in Rio generates 2bn reals in economic impact

Organisers of Brazil’s Rock in Rio say the 2022 festival generated 2 billion reals (€387.4 million) in economic impact for its host city after welcoming 700,000 fans across seven days.

The 100,000-cap event was held at the Cidade do Rock (City of Rock) from 2-4 and 8-11 September, headlined by Iron Maiden, Post Malone, Justin Bieber, Guns N’ Roses, Green Day, Coldplay and Dua Lipa.

The festival attracted 420,000 people from outside Rio, plus 10,000 international visitors from 31 countries, and created 28,000 direct jobs. In the first week, hotel occupancy hit 81.84% in Rio de Janeiro, with the average number of occupied rooms in the second week peaking at 94.51% for 8-11 September.

“After three years, we could feel again the emotion of seeing the City of Rock full of fans who invade the lawns with contagious joy and with the sole purpose of being happy,” says Rock in Rio founder and president Roberto Medina.

For the first time, the event operated a shuttle service for ticket-holders, the Rock Express, which transported more than 336,000 people over the seven days of the festival, in round trips from Jardim Oceânico station and Alvorada terminal.

Due to the pandemic, it was the first Brazilian edition of Rock in Rio since 2019. With the brand’s Lisbon edition taking place in Portugal in June, this year marks the first time the Brazil and Portugal editions have been held in the same year.

“Rock in Rio 2022 was, without a doubt, a mark of a new beginning”

Organisers recently revealed they are considering launching further international editions in the United States, Chile and Dubai. Alongside Rock in Rio Lisboa, festivals have also previously been launched under the banner in Madrid, Spain and Las Vegas, US

“It is a moment of collective celebration after times of so much uncertainty and hopelessness,” adds Medina. “Rock in Rio 2022 was, without a doubt, a mark of a new beginning.”

Attention will now turn to Medina’s new 105,000-cap event The Town, which is scheduled to debut at the Interlagos race track in São Paulo, Brazil on 2-3, 7 and 9-10 September 2023.

The promoter met with São Paulo Mayor Ricardo Nunes last week for a symbolic “passage of the baton” at The Town Dome at Rock in Rio’s City of Rock.

“When I see people excited, I see that this is the real Brazil,” says Medina. “And music plays an extraordinary role in this – music unites. This is by far the biggest music project, together with Rock in Rio, and I am proud to see this dream come true once again.”

 


Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.

Iron Maiden top 120k ticket sales for Brazil shows

Iron Maiden drew more than 120,000 fans across three sold-out stadium dates in Brazil as part of their Legacy of the Beast World Tour in August and September.

Move Concerts promoted the band’s 25,000-cap shows at Pedreira Paulo Leminski, Curitiba and Ribeirão Preto’s Eurobike Arena in August, followed by a 60,000-cap gig at São Paulo’s Morumbi Stadium on 4 September.

The metal legends also performed a standalone 100,000-cap headline show on the first weekend of Rock in Rio’s 2022 edition on 2 September.

“Iron Maiden is a phenomenon in Brazil”

“Iron Maiden is a phenomenon in Brazil,” says Phil Rodriguez, CEO of Move Concerts. “They are one of the elite few artists that have maintained stadium level business for over 37 years.”

The region’s biggest independent promoter, Move is headquartered in Miami, Florida, and has offices in Argentina, Brazil, Colombia, Costa Rica, Peru and Puerto Rico. The company appointed Tiago Maia as managing director of its Brazil team in May and also bolstered its marketing and finance departments team.

“Brazil is the one country in the region with the strongest economic indicators and projected stability,” Rodriguez told IQ last month.

Iron Maiden’s Brazilian tour was sponsored by Porto Seguro Bank. The sponsors of the band’s sets in Ribeirão Preto and São Paulo were Black Princess and TNT Energy Drink. Bodebrown as a Craft beer sponsor for Curitiba. The city’s Hospital Sancta Maggiore was the official supplier for the São Paulo date, along with support from NewOn.

The Legacy of the Beast World Tour, which began in 2018, continued at Mexico City’s Foro Sol on 7 September before kicking off its climactic US and Canada leg with a night at Don Haskins Center in El Paso, Texas last night.

 


Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.

Rock in Rio mulls further international editions

Rock in Rio organisers are considering launching further international editions of the legendary festival, which returns to Brazil next weekend.

The 100,000-cap event, which runs at the Cidade do Rock (City of Rock) from 2-4 and 8-11 September, sold out in record time earlier this year after around one million people registered to buy tickets.

Iron Maiden, Post Malone, Justin Bieber, Guns N’ Roses, Green Day, Coldplay and Dua Lipa will headline Rock in Rio’s first flagship Brazilian leg since 2019.

Its Lisbon edition took place in Portugal in June, while festivals have also been held under the Rock in Rio banner in Madrid, Spain and Las Vegas, US. And according to EVP Roberta Medina, additional spin-offs could be in the pipeline.

“Chile and another possible edition in the United States are on the radar”

“In Portugal, promoters from Dubai came to see and talk to us,” reveals Medina in an interview with Veja. “Chile and another possible edition in the United States are on the radar.”

Medina, daughter of Rock in Rio founder Roberto, also references new 105,000-cap event The Town, which is scheduled to debut at the Interlagos race track in Brazil in just over a year.

“The expansion is now within the country itself, with The Town, which will take place in São Paulo, in September 2023,” she says. “Investing in Brazil is worth it.”

Rock in Rio Lisboa, which launched in 2004, returned for the first time in four years in 2022, featuring acts such as The National, Black Eyed Peas, Duran Duran, Post Malone, Liam Gallagher, Ellie Goulding and A-ha. This year will mark the first time in the brand’s history that the Brazil and Portugal editions have taken place in the same year.

“Many suppliers have closed their doors, prices have skyrocketed and we are still experiencing chaos in maritime and air logistics”

“The Lisbon edition, in June, showed that the party was back to what it always was, with an extra dose of euphoria,” says Medina, who notes the event was not without its pandemic-related challenges.

“The difficulties are behind the scenes,” she explains. “Everything requires more advance. Many suppliers have closed their doors, prices have skyrocketed and we are still experiencing chaos in maritime and air logistics.

“All the sound equipment on the main stage got lost on the ship from Brazil to Lisbon and we had to get another one in a hurry.”

Rock in Rio is also debuting in the Metaverse in partnership with Coca-Cola. The Rock in Verse project, created by the agency A-LAB, will take place inside an island of video game Fortnite and feature 12 new spaces inspired by the City of Rock.

“We know that the physical experience is irreplaceable, but we believe that the face-to-face and the virtual can go hand in hand”

The game’s “Running Tracks” experience lets players interact with an original and exclusive song composed by DJs Cat Dealers, who will perform on Rock in Rio’s New Dance Order stage on 4 September, while “RiRstory Trivia” tests players’ knowledge of the festival’s history.

“We know that physical experience is irreplaceable, but we believe that the face-to-face and the virtual can go hand in hand,” says Rock in Rio CEO Luis Justo. “As we have more people who want to come to the event than the City of Rock actually holds, we are always thinking of activations that expand the experience for this audience, who, in this way, can also relate and have fun in some way with the festival.

“This is what we put all our energies into, so that people can experience a great warming up of the Rock in Rio experience right from their own homes. Rock in Verse will be a totally innovative way of relating and having fun with Rock in Rio.”

 


Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.

Eurovision Song Contest to launch in Latin America

The Eurovision Song Contest is set to launch in Latin America, as the global expansion of the brand continues.

According to the organisers, the European Broadcasting Union (EBU), the 2022 Eurovision Song Contest generated high content views in Latin America.

Argentina, Brazil, Chile and Mexico were among the top-performing markets for non-participating nations – one of which will be selected as the host city for Eurovision Song Contest Latin America.

“Following on from the launch of the American Song Contest, and with plans underway for Eurovision Song Contest Canada next year, the European Broadcasting Union is thrilled to be now working with Voxovation on bringing the excitement and magic of the Eurovision Song Contest to Latin America,” says Eurovision Song Contest executive supervisor Martin Österdahl.

“The unique Eurovision format finds new fans across the globe every year and we can’t wait to expand”

“The unique Eurovision format finds new fans across the globe every year and we can’t wait to expand the brand in this hugely diverse part of the world.”

Eurovision Song Contest Latin America will be produced by Voxovation, the producers behind American Song Contest and Eurovision Song Contest Canada.

Peter Settman and Greg Lipstone of Voxovation’s producing team, adds: “Fans across Latin America have consistently shown up and showed out for the Eurovision Song Contest brand, and Eurovision Song Contest Latin America is the embodiment of that fervent passion, as well as a continuation of the broad vision we, the producing team, have for Eurovision as a global brand.”

The Eurovision Song Contest is the world’s largest live music event, with over 180 million people tuning in across linear and digital channels in 2022.

The contest has launched the global careers of a wide variety of artists, including most recently Italian winners Måneskin as well as Celine Dion, ABBA, Julio Iglesias and numerous others.

 


Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.

Bruce Moran: ‘Latin America is on fire right now’

Live Nation Latin America president Bruce Moran says the territory has been “on fire” since returning from the pandemic, with fans buying tickets at an unprecedented pace.

Moran recently spoke to IQ about Coldplay’s record-shattering Music Of The Spheres World Tour, which has 37 dates confirmed in the region so far, but says he is witnessing strong results across the board.

“We’re having just a remarkable year,” he says. “We started the year with 11 Coldplay shows, six sold-out Metallica stadium shows and five great shows with Maroon 5. And then we have 12 sellout shows with Harry Styles and seven with Dua Lipa coming up, as well as 11 with Rosalia.

“We can be a bit of a backwater, I suppose, but in my opinion we have some of the greatest fans in the world. Certainly, the bands love the reaction they get and we want every band to experience some of the wonderful fans in Sao Paulo, Buenos Aires, Mexico City and more.”

New York-based Moran admits to eagerly awaiting Backstreet Boys’ concert at Sao Paulo’s Allianz Parque in January 2023, since the gig was originally planned for March 2020.

“Latin America is on fire right now and we need the music industry to take note”

“The very last show that we cancelled as the pandemic hit was the Backstreet Boys,” he tells IQ. “We were sold out at the football stadium in Sao Paulo and I was on the phone with the manager the night they played Rio [Jeunesse Arena, two days earlier]. Everything was getting shut down around us and I said, ‘I don’t think this is a good idea.’ But I said, ‘Let’s postpone and not cancel.’

“Well, we finally did set the date, happily, this year and they’re coming back next year. So the fans will have bought tickets in 2019 and they’ll finally see the Backstreet Boys in a sold out stadium in 2023.  Of course, we’ve added yet another stadium show in Sao Paulo to go with it and it’s doing great, along with two other dates in Brazil, so it’s a nice closure. It brings the pandemic full circle.”

The company is also working with Primavera Sound on the Barcelona festival’s inaugural Brazil edition in Sao Paulo in November, topped by Arctic Monkeys, Bjork, Travis Scott and Lorde. And Moran suggests that, unlike some of their European counterparts, Latin American music fans have shown little or no hesitance in getting back in the swing of things.

“We opened up in March of this year and the reaction of the fans has just been heartwarming,” he reports. “They have embraced the reopening of live entertainment and voted with their feet. They’re in line buying tickets for shows at a rate that we’ve never seen before and we hope to maintain that and try to capitalise on this momentum for years to come.

“The success has been great and has enabled us, certainly in the case of Coldplay, to add additional shows. We’re selling tickets at a pace we’ve never seen before. Latin America is on fire right now and we need the music industry to take note.”

IQ’s full market report on Latin America will be published in the next edition of IQ Magazine.

 


Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.

Move Concerts Brazil names Tiago Maia as MD

Move Concerts, the biggest independent concert promoter in Latin America, has appointed Tiago Maia as managing director of its team in Brazil.

Maia’s professional career began in media and communication companies and included roles at Trip publishing house and at RBS Communication Group, one of the most important communication conglomerates in Brazil, where he worked for five years as general manager of events and new business.

After five years at the RBS Group, Tiago became CEO of the Novo Brasil Group, the largest operator of nightclubs, beach clubs and big parties in the south of Brazil.

In 2019, Maia joined the board of DC Set Group, as head of sales and business development, embracing various segments where the company operates. The alliance between Move Concerts and DC Set Group resulted in the invitation to take charge of the company’s executive directorship in Brazil.

“We are fortunate to have Tiago, with his background and enthusiasm”

Move Concert’s CEO, Phil Rodriguez, says: “One of the things we did during the pandemic was to look inward and make whatever necessary changes we felt were needed to come back stronger and better positioned to maximize our growth after the pandemic ended. We are fortunate to have Tiago, with his background and enthusiasm, leading our operation in Brazil and joining the Move Concerts family.”

Tiago adds, “My purpose is to bring more incredible experiences to the public that attends our events. This energy that moves us will transcend to an amazing journey with the audience.”

Move Concerts Brazil recently bolstered its marketing and finance departments team with the addition of Igor Ismail (assistant to marketing director Karen Pedroso) and Rodrigo Moura (finance manager).

Move Concerts is headquartered in Miami, Florida, and has offices in Argentina, Colombia, Costa Rica, Peru and Puerto Rico.

 


Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.

Rock in Rio Brazil sells out for 2022 return

Rock in Rio’s return to Brazil has completely sold out, according to organisers.

The festival, which runs over two weekends from 2-4 and 8-11 September, hosts 100,000 fans per day at the Cidade do Rock and comprises 16 spaces including Espaço Favela, New Dance Order, NAVE, Uirapuru, GamePlay Arena, Rock District, Rock Street, Supernova and Route 85.

Around 1 million people registered for the chance to buy tickets. The 4 September date, starring Justin Bieber, was the fastest sellout at a record 12 minutes, followed by days headlined by Coldplay (27 minutes), Post Malone (59 minutes), Dua Lipa (64 minutes), Green Day (104 minutes) and Guns N’ Roses (285 minutes). The remaining 2 September date, topped by Iron Maiden, has also now sold out.

Rock in Rio’s most recent Brazilian edition was held in 2019, when it featured headliners Drake, Foo Fighters, Bon Jovi, Red Hot Chili Peppers, Iron Maiden, Pink and Muse.

“We’re not just talking about music, but back to life, passion, reunion. Life is much better in live. I can’t get tired of saying that. And people urge for this moment,” says Rock in Rio founder and president Roberto Medina. “If the opening of Rock in Rio was already emblematic for us, the organisation, and for the fans, who are welcomed with open arms and applauded, in 2022 emotion will not fit in our chest. It will be an explosion of happiness that can already be perceived. Thank you very much to the fans who took the time to be with us in what will be the biggest and best edition ever.”

Ticket-buyers hail from all Brazilian states along with 31 other countries, such as Canada, the United States, Israel, Chile, England and Germany.

“With each edition, we want to do more and better”

“Today, thousands of people believe in the Rock in Rio dream and dream together with us,” adds Medina. “It is for them that, with each edition, we want to do more and better.”

Launched in Brazil in 1985, Rock in Rio expanded to Lisbon, Portugal and has also staged editions in Madrid, Spain and Las Vegas, US. For the first time in the history of the brand, in 2022, the Brazil and Portugal editions will be taking place in the same year.

Organisers have marked the occasion with a special pass for fans wishing to celebrate the return of Rock in Rio on both sides of the Atlantic. For under €200, the Global Experience pass will give fans access to one weekend of the Lisbon edition and one day of the Brazil edition.

The Lisbon edition of Rock in Rio (cap. 80,000) will return after four years between 18–19 and 25–26 June, with acts such as The National, Black Eyed Peas, Duran Duran, Post Malone, Liam Gallagher, Ellie Goulding and A-ha.

Live Nation bought into Rock City – the company behind the festival – in May 2018 and increased its shareholding to a majority stake the following year.

Last year, Medina unveiled new 105,000-cap event The Town, which is scheduled to debut at the Interlagos race track in Sāo Paulo, Brazil, in September 2023.

 


Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.