Bookitbee goes full service with Live IT rebrand

The British software start-up formerly known as Bookitbee has rebranded to reflect its move into ‘full-service’ ticketing.

Effective 14 June, the newly christened Live IT Group offers live shows, sporting events, venues and ticket agencies consultancy services and “end-to-end support” via its cloud-based platform, explains CEO Kenton Ward.

The Bookitbee brand will remain in use for its self-service and white-label offering, which last year moved to a free-to-use model for event promoters in North America.

“As well as the Bookitbee brand, we are now offering the option of full-service ticketing: end-to-end support and consultancy alongside our industry leading ticketing platform,” he comments.

“We’re all incredibly proud to be part of this progression”

“Our experience with many thousands of event organisers who’ve used Bookitbee means that our platform has one of the richest feature sets on the market. The combination of the platform and services has seen great results for our clients maximising revenues from bookings and ticket sales.”

The name change, he adds, is the first in a series of new initiatives planned for the next two years.

“We’re all incredibly proud to be part of this progression,” adds Live IT’s Beckie Hood. “The clients’ demand for a full-service offering is testament to the quality of the platform and staff. The company went from strength to strength in 2016 and we are hugely excited to see where 2017 and the Live It brand can take us.”

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Bookitbee rolls out fee-free ticketing in NA

Online ticketing platform Bookitbee is now free for event promoters in the US and Canada.

Under the slogan ‘ticketing set free’, the Scottish government-backed start-up – which counts among its clients EDM festival franchise Ultra, the New York Renaissance Ball and Arizona’s Tucson Craft Beer Crawl – yesterday rolled out its new Bee Free account, which does not charge promoters for ticketing and marketing services.

All paid-for events were previously charged at 2%+75¢ per ticket in the US and 2%+95¢ in Canada. Those charges will now only apply to its premium account, which allows for custom booking fees, allocated seating, targeted marketing and the ability to sell merchandise online.

“Bookitbee is positioned as a challenger brand,” comments COO and co-founder Frank Di Mauro. “It has all the features people need, for free.

“We think this initiative is long overdue and will shake up the industry, giving event organisers more flexibility and choice.”

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