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Former Marshall Live head launches boutique agency

Ex-Marshall Live Agency head Stuart Vallans has announced the launch of boutique agency TRUST. Artists.

With a roster including The Meffs, Gallus, Cucamaras, Hotel Lux, Snake Eyes, Carsick and Aiko, among others, the new agency is focused on developing artists’ careers across the UK and Europe.

Vallans, who boasts more than 20 years’ experience of booking bands, has parted ways with Marshall – the British music company best known for its guitar amplifiers and speaker cabinets – and gone solo, taking the live agency arm of the business with him.

Having helmed Marshall Live over the last four years, Vallans believes the time is right to go solo as he bids to take it to new heights.

“The new agency is being built using the model of many of my friends’ European boutique agencies”

“My vision for TRUST. spans back nearly two decades, having worked with many incredible artists and many, many talented industry professionals, I’ve always wanted to do things my own way,” says TRUST. Artists owner Stuart Vallans. “The new agency is being built using the model of many of my friends’ European boutique agencies; working with a smaller roster of bands, but having tighter relationships with them.

“I personally believe there is always a better way of doing things, a much more agile way of booking shows, something I will be working on at TRUST. to further all my artists’ careers.”

Commenting on the move, Trust clients, punk duo The Meffs say: “From day one of being our agent, Stu got behind The Meffs and everything we stand for. We’re a team. Nothing has ever been too much trouble and no opportunity has ever been too big to fight for. Stu’s famous phrase is ‘let me dig in’ and we never have doubt that he’s going to dig! Trust is the core value that bands need from an agency, and it’s guaranteed with this diamond.”

Marshall Live Agency was one of a number of new booking agencies to pop up during the pandemic, alongside the likes of Mother ArtistsOne Fiinix LiveRoute One Booking and Runway Artists in the UK, as well as Arrival ArtistsMint Talent Group and TBA Agency in the US and Rebel Beat Agency in Spain, in 2020, amid a wider fragmentation of the global agency sector in response to the Covid shutdown.

 


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Booking agency Upsurge expands to Europe

UK-based independent booking agency Upsurge has hired Philippe Van Leuven from Bandwerk in Belgium as the company’s first EU agent.

Van Leuven brings a roster that includes Death Lens, Ruby Haunt, Trauma Ray, Wrong Man, Soft Blue Shimmer and Chase Petra.

“Joining Upsurge is a very logical step to keep developing and growing the acts I’ve been working with the last few years,” says Van Leuven. “In an already competitive market, it also feels natural to combine forces. I very much admire Upsurge’s existing roster and their artist-focused approach. I’m super pleased to be able to reinforce the team and bring my own personal touch to the already amazing line-up.”

Upsurge, which is overseen by tour coordinator Flick Price-Thomas, has grown to a team of five since its inception by Eddie Griffiths in July 2022. The firm has booked artists on festivals such as Download, 2000Trees, Outbreak, Full Force, Resurrection, Summer Breeze, Copenhell and Damnation.

“Upsurge was born out of a love for alternative music and putting on shows”

“Upsurge was born out of a love for alternative music and putting on shows,” says Griffiths. “There’s so many incredible artists coming through those scenes and the underground, so with Upsurge I wanted to provide a home for these types of artists for touring.

“The stellar network of independent venues throughout the UK and Europe plays a very key role in what we do and is vital to our artists. I’m stoked to be part of an incredible team of Flick, Oscar, Lee and now Philippe who all share that same passion as I do and do it for the love of it.

“I didn’t expect things to grow like they have over such a short period of time and I’m truly honoured that Upsurge gets to work with so many of our favourite artists. This is all down to the hard work of our growing team.”

The agency’s roster includes the likes of Superheaven, Fiddlehead, Wicca Phase Springs Eternal, Speed, Split Chain, Bug Bath, Knives, Sick Joy, Pure Hex, Present, Panik Flower, Shooting Daggers, Splitknuckle, Stiff Meds, Out Of Love, Plastics and Cruelty.

 


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Agent Bex Wedlake joins One Fiinix Live

Independent live music agency One Fiinix Live has announced the appointment of seasoned live music professional Bex Wedlake as its newest agent.

Wedlake, whose appointment is effective immediately, is based in the US but will work closely with company’s UK team.

Her roster includes Black Stone Cherry, Dance Gavin Dance, Dayseeker, Des Rocs, GWAR, Halestorm, Haru Nemuri, Hoobastank, K.Flay, New Years Day, SkyeChristy, The Subways and Tiny Moving Parts. She will represent these artists in international territories outside of North America.

“We are delighted to welcome Bex to our company,” says One Fiinix Live founder and CEO Jon Ollier. “Not only does she bring with her an incredible wealth of experience and a fantastic roster that aligns perfectly with our aspirations, but Bex has time and again spotted and developed new talent with a remarkable hit rate.

“We see Bex as a valuable addition to our team, someone who is incredibly well connected and whose skill set complements that of the existing team very well”

“We see Bex as a valuable addition to our team, someone who is incredibly well connected and whose skill set complements that of the existing team very well. We really feel like we are building something very special here and we are all so excited for Bex to be a part of that.”

London-headquartered One Fiinix Live, which added veteran US agent John Pantle to its ranks last month, was launched by Ollier in November 2020, following his departure from CAA. The UK-based global booking agency represents acts including Ed Sheeran, Ms. Lauryn Hill, 2Cellos, Calum Scott and Hauser.

“This industry is based on human connection and innovation, qualities embraced and celebrated by Jon and the progressive team at One Fiinix Live,” adds Wedlake. “In just three years they have built an agency that embodies expertise, professionalism and respect. I am thrilled to be joining such an exciting and forward-thinking company and I look forward to immersing myself and my clients in a culture of inclusivity and elevation.”

 


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ATC Group moving to ‘new, expanded’ LA office

Multi-faceted music company ATC (All Things Considered) Group has agreed terms for a “new, expanded office” in Los Angeles.

The new office is said to offers 30% additional capacity, with the team set to relocate from its existing LA base later this month as the firm continues to grow its US operations.

London-headquartered ATC opened a New York hub in February 2022 and also has an office in Copenhagen, Denmark.

“We are delighted to have secured our new premises in Los Angeles, which provides our teams with a fantastic urban working environment to collaborate with our artists and creative partners,” says MD Adam Driscoll, as per Alliance News.

“Our new Los Angeles hub complements our presence in our other global locations”

“Our new Los Angeles hub complements our presence in our other global locations, including our recently opened New York office, and supports our growth ambitions by recruiting and retaining the best talent in the industry.”

ATC Group’s divisions include booking agency ATC LiveATC Management, ATC Services, ATC Experience and livestreaming company Driift.

In late 2023, ATC appointed director of business affairs Emma Stoker as executive director to the board and improved its asset base with the acquisition of a 60% stake in merchandise company Sandbag.

ATC listed on the Aquis Growth Market in London in December 2021 after raising £4.15 million in its initial public offer (IPO). The group recorded a profit on revenue of £12.1 million (€13.9m) in its first full year as a a public company, but subsequently announced a loss of £1.1m for the first six months of 2023 due to higher costs.

 


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Midnight Mango adds Rich Quarterman to agency team

International booking agency Midnight Mango has welcomed Rich Quarterman to its team of booking agents.

Quarterman, who also brings considerable experience as an artist, has quickly built a talent roster including The Great Malarkey, Josienne Clarke, Year of the Dog, Marcus Bonfanti, and Luke Jackson.

“For as long as I remember I have loved live music with a passion. I’ve played at venues all over the UK and have met some amazing people, and had some amazing experiences along the way. So for Midnight Mango to give me the opportunity to work in the field is a dream come true,” he says.

Midnight Mango continues to grow its agent freelancer platform, launched in 2020 to bring new agents to the company on a freelance basis

“I’m looking forward to working with the incredible team at MM, and to be representing artists that I truly love and care about is a pleasure and a privilege.”

Midnight Mango continues to grow its agent freelancer platform, launched in 2020 to bring new agents to the company on a freelance basis, supporting them financially through the pandemic period while allowing them to retain control over their rosters and income.

Quarterman follows in the footsteps of Barry Stewart, who represents acts including The Undertones, Skipinnish, Shooglenifty and Sharon Shannon, and Duncan Chappell, agent for the likes of Ranagri, Fred’s House, Annae Renae, Calum Gilligan and The Dunwells, in joining the UK-based firm’s growing team this year.

 


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Primary Talent returns to independence

Primary Talent International is returning to being an independent music talent agency following a management buyout.

Primary was sold to ICM Partners in 2020, which was subsequently acquired by CAA. The deal to re-establish Primary’s independent status was led by managing partner and CEO Matt Bates along with former ICM founding partner and COO Rick Levy, who will continue to act as a senior advisor to Primary.

The UK-based booking agency, whose roster includes almost 460 clients including The 1975, The Cure, Lana Del Rey, Noel Gallagher, Jack Harlow, alt-J, Dropkick Murphys, and Patti Smith, will continue to operate from London, while maintaining a presence in Los Angeles and New York.

“The pandemic changed the landscape of the music touring business, and we felt it was beneficial to return to our roots”

“The pandemic changed the landscape of the music touring business, and we felt it was beneficial to return to our roots as the UK’s largest independent music talent agency,” says Bates. “Adding to the strength and experience of the original Primary agent team, we are excited to bring aboard the next generation of talented agents to join as founding partners. In this new incarnation, Primary will be even better positioned to support the evolving careers of our artists and guide them wherever needed.”

Under the new set-up, Bates will oversee all aspects of the agency, and serve as managing partner and CEO. Agent Ben Winchester will continue to serve as a board member along with Bates and Levy.

The agency has also elevated current Primary agents Laetitia Descouens, Sally Dunstone, Martje Kremers and Ed Sellers, to partner status. They will be joined by veteran agent Simon Clarkson, who will be based in Los Angeles. The firm currently has 35 employees and expects to announce further additions to the team in the coming weeks.

Other clients on the company’s books include Imanbek, Mitski, Rina Sawayama, Two Door Cinema Club, Wolf Alice, and Ziggy Marley.

 


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20 years of Finland’s Fullsteam Agency

From humble beginnings come great things. That’s certainly how it has panned out for Finland’s Fullsteam, a group of music companies that now encompasses a record label, management services, a booking agency, event organising, and publishing.

Currently celebrating its 20th anniversary, it started out like many music industry endeavours – as a hobby for music lover Rauha Kyyrö. “I was still in high school, and I never thought it would become my profession,” she recalls. “My plan was to go and study law! But then music happened…”

Tobbe Lorentz of United Talent, one of the first agents she started to work with professionally, can certainly recall her passion. “My first memory is when Rauha turned up at my home, unannounced, and I opened the door to see this unknown kid with dreads and piercings asking to book my bands,” he says. “I believe my response was: ‘Of course you can. Now go away.’ But I booked Turbonegro with her the week after, and we’ve been working together ever since.”

Booking bands was something that, by then, Kyyrö was already adept at. She started out playing in a band but was, by her own admission, “never the best or most talented musician.” But she had smarts and determination – “I was great at getting things done,” she says.

Booking shows, promotion, logistics, and taking care of releases became her domain, and she came up with a novel way of getting her own band shows abroad.

“We did everything ourselves – book the shows, sell merch, release records, and do the PR”

“The easiest way to do that was to book shows in Finland for a Swedish or German band in exchange for getting to play with them in their home countries,” she recalls. “That’s how I first got into the business of booking shows internationally.” Her abilities earned her the nickname “Fixare” (The Fixer) – and she soon found herself dealing with agents who had got her contact details from their artists who had friends in bands she had promoted.

To do things officially and pay taxes, she started her first company Sitruunamaailma (which translates as ‘the world of lemons’) with two friends, and then things really took off. “I started promoting the first ‘bigger’ shows – those with a 900 capacity – and also my first outdoor summer festival,” she says. Bear in mind, this was all before she even left high school – “prodigious” doesn’t even come close.

Yet the financial realities of promoting and booking were somewhat harsh – in the early years, it remained very much a hobby. “I was doing all this while working in a record shop in Helsinki,” she says. Even after starting Fullsteam proper in 2002 – it began life as a record label, Fullsteam Records, and was a subsidiary of her previous company, Sitruunamaailma – her ambitions were modest.

“The idea was just to release music for great bands that couldn’t get their music out on the existing labels. And I guess it felt great to have a record label.”

Releasing music was just the start. Kyyrö soon realised there were many things she could do to help her own and friends’ bands, and so the other aspects of Fullsteam began to grow organically. “We did everything ourselves – book the shows, sell merch, release records, and do the PR. We also had a rehearsal room centre with 50 rooms, so we basically just did whatever we wanted […] for our own and our friends’ bands. It was always some kind of a 360 ̊ model, but as the business grew and things got more professional, it was necessary to have different companies for different parts of the business.”

James Rubin of WME recalls [Kyyrö] being “exceptional in problem-solving and career-building”

Kyyrö admits that it wasn’t until 2004 that she actually got paid for booking shows, when she went to work for Welldone – now Live Nation Finland – for two years. The other Fullsteam
companies continued during that time, and on leaving Welldone in 2006, she founded Fullsteam Agency. “That was the first time I started to get paid from my own company,” she says.

Those early years were characterised by a can-do work ethic and DIY spirit, traits that continue to this day and endeared Kyyrö to all those who worked with her in the beginning. Kalle Lundgren Smith of international booking agent Pitch and Smith recalls booking tours with her back in 2000, when she was still running Sitruunamaailma, and being “so impressed with her professionalism. My hardcore band was used to dealing with promoters on a very DIY level, so this was very different. We were even offered accommodation on top of the fees, which seemed like an absolute luxury to us.”

Before they met in real life, Lundgren Smith assumed she was a seasoned pro. “I was picturing someone far older in my mind. Then, when we finally met in Helsinki, it was this very young punk rock kid with long dreadlocks. We’ve been working closely together ever since.”

Many others express similar sentiments, and it’s a testament to Kyyrö and the company she’s built that so many peers remain friends and colleagues 20 years later. James Rubin of WME, who began working with her 15 years ago through Bad Taste, a Swedish management company and promoter, recalls her being “exceptional in problem-solving and career-building. She always helped with any issues my clients had.”

Paulina Ahokas, managing director of Tampere Hall, remembers being so impressed by Kyyrö’s dogged determination that she badgered colleagues at Music Export Finland to bring her along on an export mission to Japan.

“All of the Fullsteam companies work together on some level, but we don’t work in the ‘traditional’ 360 ̊ way”

“Rauha was spot-on at every single panel discussion in Tokyo,” says Ahokas. “After the panels, I asked if she needed some help with meetings. She did not. She had a list of names and addresses, a map of Tokyo, and a bicycle – she cycled to the meetings she had sourced herself. I’d been to Japan at least three times, yet knew only half of the companies on her list. I told everyone at Music Export Finland that we would be hearing a lot more from this rasta-haired dynamo, and damn, I was right.”

And it’s not just in a professional capacity that Kyyrö won people overtaking the “work hard, play hard” mantra to heart, she’s had plenty of fun, too. “I first met Rauha at a showcase festival in Canada,” says Julia Gudzent, co-founder of Misc Berlin, an agency for cultural change. “We immediately got along really well, and together with Mikko Niemelä from Ruisrock and Nina Howden from Silver Circle Distillery, we founded a synchronised swimming group in the hotel pool. We had the time of our lives and all became best friends right away.”

Since 2006, Fullsteam has continued to grow organically, a slow and steady rise governed by one clear principle – serve the artist. Today, Fullsteam Agency – “by far the biggest company [in the group],” says Kyyrö – serves as a booking agency and event organiser, booking domestic performers into every venue in Finland and bringing international artists to the country (to date, Fullsteam has promoted over 2,000 international acts).

They also organise Seinäjoki’s Provinssi Festival and Helsinki’s own Sideways Festival. On top of this, they represent around 100 Finnish performers, both popular acts and rising talent, and Fullsteam group now includes management, publishing, and record label interests. But while the businesses are deeply integrated, Fullsteam is not your typical 360 ̊ company.

“All of the Fullsteam companies work together on some level, but we don’t work in the ‘traditional’ 360 ̊ way,” says Kyyrö. “We hope to work with all the music companies in Finland, so we do not push for 360 ̊ deals. They only make sense if it makes sense for the artist and everyone else involved, and to be honest, in most cases it actually doesn’t work that well to have ‘all your eggs in one basket’. But when it does work, it can be really fantastic – we have good examples of that.”

Fullsteam Agency is now co-owned by European promoter giant FKP Scorpio, following a merger in 2014

Fullsteam group’s smaller companies remain 100% owned by Kyyrö, and she’s involved in various other businesses, albeit in smaller roles. But Fullsteam Agency is now co-owned by European promoter giant FKP Scorpio, following a merger in 2014.

The deal, says Kyyrö, “Helped us to really enter the festival market and to become more professional in many different ways.” But it wasn’t driven by finances or a desire to wield more clout. “I just really liked the people at FKP Scorpio: simple as that,” she says. “I thought they would support our team in our ambitions to grow but also let us be who we are and work the way we do. They are good, kind people – I appreciate that a lot.”

That added professionalism has manifested itself in various ways. Fullsteam has, says Kyyrö, become a better employer and partner for artists and clients. Her colleagues agree. “The best part of working as a promoter at Fullsteam is probably the creative freedom that you have; we’re not tied to one or two or even three genres but work with everything that we believe has value – be it money or something else,” comments staffer Artemi Remes.

“I’m pretty sure that’s not the case with every big agency in the world. And for me, that’s really the greatest thing as it makes every workday and every concert special. Never a dull day!” Remes says it’s difficult to pick just one highlight from more than 1,000 shows he has promoted over the past 16 years. “But pressed, I’d probably choose the Ennio Morricone concert in Helsinki in 2016. That exceeded all levels of specialness and is one that I’ll probably remember for the rest of my life.”

Summing up the employee experience at Fullsteam, fellow promoter Aino-Maria Paasivirta says, “The great part of working at Fullsteam is that I get to work with so many different kinds of artists – I promote everything from small club shows to arenas and festivals and many different genres, which keeps the job interesting.” Asked to share her career highlights, to date, Paasivirta states, “Nick Cave’s sold-out shows on the Conversations tour was definitely an amazing experience.”

“We have a team that’s capable of anything”

She adds, “I’m very much looking forward to the business finally opening again and the festival summer 2022 and I’m, of course, especially looking forward to Provinssi. Our last editions have been great, and I’m very proud to be in the booking team. Everyone knows working with music is more than a job, it’s a lifestyle, and I can’t imagine a better community to do it with than Fullsteam.”

It hasn’t always been plain sailing, however, and Kyyrö admits to having struggled with “how competitive and mean this business can be sometimes.” Yet she has remained optimistic and never lost her passion. “I’ve always loved being part of this community and feel that I am actually really good at this thing they call the music business.”

Modestly, she feels the company has only recently properly “arrived” and achieved lasting success. “The first time I felt that wasn’t until the end of 2019, after we’d promoted three historic events in Finland within a year – Ed Sheeran in Helsinki in July 2019, Rammstein in Tampere in August 2019, and Cheek in Lahti in August 2018. We’d also succeeded in bringing Provinssi Festival back to the top. None of those things were on my bucket list, they just happened when the time was right – or when we were ready for it.”

That’s a view shared by Fullsteam Agency managing director Tuomo Tähtinen, who believes that the platform the company has built means the best is yet to come. “Fullsteam has already come incredibly far, yet there’s still so much potential,” Tähtinen tells IQ. “We have a team that’s capable of anything. And we all know that success shouldn’t be pursued at any cost, but we need to build for the future sustainably and with respect to everyone around us.”

Recently, Fullsteam’s formal successes have been numerous. They are now Finland’s biggest, most important concert promoter and booking agency, for both alternative music and global superstars. Fullsteam Records has won Independent Label of the Year a total of six times and remains a champion and supporter of new, exciting, and unique Finnish music. And, perhaps most impressively of all, Fullsteam scooped a total of seven awards at 2019’s Music & Media Industry Awards Gala, including Booking Agency of the Year, Concert of the Year, and numerous accolades for individual staff.

“I’ve always loved being part of this community and feel that I am actually really good at music business.”

So, what’s the secret, then? What has made Fullsteam such a successful company and given them – and Kyyrö – two decades of growth, excellence, and a stellar reputation? The accolades are numerous. “They are music fans first and foremost,” says Geoff Meall of Paradigm Talent Agency. “The first correspondence is always about them wanting to work with the band or act because they like them. In a world of expanding corporatisation, I’ll always have time for companies like Fullsteam.”

Kalle Lundgren Smith agrees. “Fullsteam has a very loyal and strong team. It’s like a nice big family of true music lovers with an open and welcoming mindset. I think Rauha’s single-mindedness and creative mind – combined with her amazing staff – brought them this far.”

Tobbe Lorentz says that it’s “hard work, a great team, having their finger on the pulse, and good timing,” that’s made them so successful; Julia Gudzent agrees. “What makes Fullsteam and Rauha so special is that they do their work with complete passion, but unlike a lot of other people in the industry, they also take care of themselves and don’t forget to live and celebrate their wins. And that makes them so much better at their job.”

James Rubin says their “dedication to personal attention, being artist-friendly, and sheer excellence in everything they do has been nothing short of exceptional,” while Xenia Grigat of Danish promoter Smash!Bang!Pow! adds that there’s a “special DNA that defines Fullsteam, and it seems like a workplace that is inclusive and sees the full potential in the team. That’s inspiring, and attracts talented staff and artists.”

For Paulina Ahokas, one of the many who’ve worked with Kyyrö since the very beginning, there are three main reasons behind Fullsteam’s continued rise. “Every single person in the company has the same attitude, the need and desire to excel. Every person is willing to work harder than anyone else. And every single person in the company knows how to party! I have no idea if this is the recruitment strategy, but I know it has worked.”

“And every single person in the company knows how to party!”

And the view internally, from new partner FKP Scorpio, is just as effusive. CEO Stephan Thanscheidt credits their “friendship, loyalty, creativity, attitude, professionality, and a great taste in arts and music,” qualities he says you feel at every single Fullsteam show or event. “Their team, in combination with their family values, is hard to beat. They have an extraordinary spirit; creative and professional entrepreneurship; a great social and political attitude; and good relations with loads of talented artists.”

Certainly, their legacy seems assured. They’ve brought a lot of live music to Finland that the country might not have been able to enjoy otherwise, from the likes of Disco Ensemble, early emo bands, many Nordic artists, and numerous international superstars. They have blazed a trail for diversity and inclusivity and redefined what a group of music companies – both working together and in separate fields – can achieve on behalf of their artists.

Ultimately, that might be the single biggest factor behind Fullsteam’s success – it really is all about the music and the people who make it happen. One anecdote in particular, from Julia Gudzent, encapsulates this attitude perfectly. “I went to the Finnish music awards show once, and Fullsteam won all the prizes. Rauha took her whole team up on stage because she knew that it was not only her prize, but the whole team that won it. That impressed me so much because I’d never seen this kind of leadership before. I’ve not met a lot of people in the industry who do their job with so much modesty, kindness, and team spirit.”

What then of the future? What focus, hopes, and dreams does Kyyrö have for Fullsteam for the years ahead? “I really would like us to be the best place to work at and best partner for the people we work with,” she says. “If we succeed in that we will always be successful. We have truly amazing people working for Fullsteam and close to us, and I truly hope they will stick around, keep up with the shit in the business and shape the company and the music industry to become a better and more inclusive place for everyone.”

So we’ll be back here in another 20 years, with Fullsteam continuing to go from strength to strength? “I am sure we’ll continue to have many victories, but there are also challenging times ahead of us. I think that at the end of the day, a business like ours is just a bunch of people working together, and I hope there is room for life to happen and for people to grow and pursue their dreams at Fullsteam.”


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Cruïlla launches Talent Barcelona booking agency

The team behind Cruïlla Festival has announced the launch of a new booking and promotions agency, Talent Barcelona.

Offering national and international representation, the company’s current roster includes domestic artists such as Pau Vallvé and 31 Fam, and will also see it branch out into the comedy and performing arts sectors.

The firm is also involved in tours for international artists such as Wilco, Fat Freddy’s Drop and Aurora and says the project stems from its desire to strengthen its relationship with creative talent.

“Talent Barcelona was born after Cruïlla had established very close relationships with the entire national and international cultural fabric”

“Made up of professionals with more than 20 years of experience in the sector, Talent Barcelona was born after Cruïlla had established very close relationships with the entire national and international cultural fabric,” it says via APM. “Talent Barcelona is dedicated to the representation of artists and creators, to the hiring of performances by artists and to the organisation of concerts, tours and other shows, as well as the production of live shows.”

One of Barcelona’s three major international music festivals, Cruïlla returns from 6-9 July with acts including Jack White, Duran Duran and Hot Chip.

The brand, which is led by festival director Jordi Herreruela, previously launched spin-off concert series Cruïlla de Tardor in 2016 and held a socially distanced concert series, Cruïlla XXS, in place of its flagship event in 2020.

 


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Angus Baskerville to launch new indie agency

Angus Baskerville, the longstanding 13 Artists director and booking agent is moving to new independent agency Pure from 1 January 2022.

The move was announced in an email circulated this afternoon. Others CC’d on the email with a Pure Represents email address include Simon O’ Neill, Brooke Rayner, Hayley Morrison and Aimee Burn – all of whom were previously known to be working for 13 Artists.

Artist manager and Baskerville’s wife Jodie Harkins was also copied in on the email with a Pure Represents email address.

After working as an artist manager and in A&R at London Records, Baskerville joined 13 Artists as an agent in 2004, becoming a partner in 2010. In 2019, Baskerville opened a second 13 Artists office in London, at Tileyard Studios.

Speaking to IQ last year, he said: “I do believe the independent sector has the possibility of thriving in 2021 and beyond, as we’re required to modernise and refresh approaches to the way we work – and do that quickly.”

IQ has contacted Baskerville for comment.

 


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