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Yourope restructures, relocates to Germany

European festival association Yourope, which represents 108 festivals including Sziget and Primavera Sound, is restructuring and relocating.

Founded in 1988, the association has ties with London, Roskilde and St.Gallen but as of April 2021, the organisation is based in Bonn, Germany.

The move comes as Christof Huber, director of festivals at the Swiss Gadget ABC Entertainment Group who is also responsible for Yourope member festivals OpenAir St.Gallen and SummerDays, moves from general secretary to working chairman.

Huber will chair Yourope’s executive board and continue to ‘actively steer the association’s fortunes from the top’.

“The importance of our organisation became more obvious than ever last year, because especially in times when major events are impossible due to the pandemic, the need of the actors in this cultural field for exchange, international cooperation and speaking with a common voice grew once again,” says Huber.

“And despite these challenging times we succeeded in restructuring our organisation, expanding the network and securing even closer relationships with valued associates.”

“The importance of our organisation became more obvious than ever last year”

“I look forward to continuing to use my strength and experience for this purpose – together with our members and the new Yourope team.”

Assuming Huber’s former role as general secretary is Holger Jan Schmidt, who was previously anchorman and coordinator of Yourope’s sustainability-related working group Go Group (Green Operations Europe) and Take a Stand, the association’s social engagement initiative.

He will also run Yourope’s new office in Bonn, which will become part of the Bonn-based Compentence Network along with Schmidt’s Bonn Promotion Dept (BN*PD) and the IBIT (International Training Centre for Event Safety), which has been a key contributor to the steering committee of the Yes Group (Yourope Event Safety Group) for years.

“We have been a member of Yourope for almost twenty years – first with our festival, Rheinkultur, and for 10 years as an associated member with the Competence Network here in Bonn,” says Schmidt.

“I have identified with this institution from the beginning and travelled all over Europe with and for Yourope. To talk about festivals, to give festivals the opportunity to exchange, and above all to get to know and experience festivals and their philosophy.

“I couldn’t be prouder and happier to be trusted to take on this new role for Yourope and to continue to work on those issues that are close to my heart. And to do so from my hometown, which means a lot to me.”

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