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Superstruct acquires Boiler Room from Dice

Festival giant Superstruct Entertainment has acquired live music and broadcast platform Boiler Room from ticketing firm Dice.

Founded by Blaise Bellville in 2010, dance music specialist Boiler Room broadcast events spanning 120 markets last year.

“We are proud to welcome the talented team at Boiler Room, who have managed to consistently grow the platform over the last 15 years whilst maintaining a distinct cultural approach,” says Superstruct CEO Roderik Schlösser. “This partnership perfectly aligns with Superstruct’s mission to celebrate and amplify cultures through creativity, collaboration, and live entertainment. Boiler Room is in the best position it has ever been and we are excited to support them in their promising future ahead.”

Boiler Room’s team will continue to lead the business under the new ownership, bolstered by support from Superstruct’s “global resources and expertise”. In addition, Dice will remain the official ticketing partner for Boiler Room.

“As we turn 15 and enter our next stage of growth, we’re excited to be partnering with Superstruct for this chapter,” says Bellville. “We feel in good company with their roster of brands, they offer us new opportunities to grow, whilst understanding the importance of staying true to the authenticity that, at its core, is what makes Boiler Room special.”

Private equity firm CVC secured a stake in Superstruct in October last year – just weeks after KKR’s acquisition of the festival behemoth was given the green light. Fellow global investment giant KKR acquired Superstruct from Providence for €1.3 billion in June.

“Boiler Room is an incredible brand and the team is exceptional, creating cultural-defining moments time and time again”

Superstruct owns and operates over 80 music festivals across 10 countries in Europe and Australia, including Wacken Open Air, Parookaville, Tinderbox, Sónar, Øya, Benicàssim, Kendal Calling and Boardmasters.

The company was founded in 2017 by Schlosser and Creamfields founder and former Live Nation president of electronic music James Barton while at Providence. Barton will be the Hotseat interview for ILMC 37.

Boiler Room, meanwhile, was previously acquired by ticketing and event discovery platform Dice in 2021.

“Boiler Room is an incredible brand and the team is exceptional, creating cultural-defining moments time and time again,” adds Phil Hutcheon, Dice CEO and founder. “It has been a hugely successful three years and they have a great future ahead with Superstruct, a company we know very well.”

It was reported last summer that Dice was in discussions to sell a “significant stake” that would value the company at hundreds of millions of dollars.

 


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Disclosure’s Boiler Room set cancelled over crowd surge

Disclosure’s performance at a London festival was cancelled five minutes into their set following a crowd surge.

The English electronic duo were scheduled to deliver a surprise set at Boiler Room’s World Tour at Lee Valley Showgrounds on Sunday (25 August).

The performance at the Waltham Cross site was announced just three days prior and promptly sold out. Other artists on the line-up included Giggs, Sara Landry, Flowdan, and Rosey Gold.

However, the set was cancelled just five minutes in due to crowd surges posing a health and safety risk.

In a statement, Boiler Room said that it “became clear five minutes into their set that a big proportion of festivalgoers wanted to get into the tent to see them, so as a safety precaution, the set was halted”. No one has been reported as injured.

The performance was cancelled entirely, to which Disclosure responded: “Unfortunately it’s out of our control, but the festival has deemed it unsafe for us to play due to crowd surges.”

The duo – comprised of brothers Howard and Guy Lawrence – also told fans on Instagram that they had worked “really hard” on their set, and flew to London from LA to perform.

“Unfortunately it’s out of our control, but the festival has deemed it unsafe for us to play due to crowd surges”

The incident comes just a month after Peggy Gou’s Seoul Boiler Room set was shut down by police over fears of crowd-crushing.

The event, held at Seoul’s SFactory on 27 July, was evacuated before the South Korean DJ was due to headline the stage.

According to a report by Korea Times, emergency services received reports of overcrowding during the event, resulting in 11 fire engines and 42 firefighters being sent to the venue.

Five people were reportedly treated for breathing difficulties, but no casualties or serious injuries have been recorded.

At the time, Boiler Room also added in a separate statement that it takes safety “extremely seriously”, with “detailed measures in place at every event to ensure a situation like this doesn’t occur”.

“We are reviewing our systems internally to make sure this doesn’t happen again,” they continued. “To our fans in Seoul, you and your city are incredibly important to us, and we’re devastated that we couldn’t deliver you an event to the standards we hold ourselves to.”

 


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