UK festivals ‘still good value’ as avg spend tops £350
The average UK festivalgoer now spends a total of £354.54 per event, according to new research into the rising cost of music festivals – but an overwhelming majority say festivals are still good value.
Surveying 2,000 festivalgoing Britons, insurance website Bobatoo found 82% of people said their “festival experience represented value for money”, although the cost of F&B did come in for some criticism: some 63% of people said the “one area they think is over-priced is festival food and drink”.
Food and drink is the biggest festival outlay, with 35% of festival spend on F&B, more than tickets (29%) and travel (22%).
The survey also discovered men, on average, spend more than women – £400 and £300, respectively – and that those aged 30 and over spend 37% more (£450) per festival than those under 25 (£280).
Glastonbury Festival, meanwhile, is the single most expensive event, with an average spend of £425. Although, as we discovered at IFF last week, Michael Eavis gives it all away to charity…
Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.