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Leading music execs launch Black Music Action Coalition

Over 30 top artist managers, agents and other US industry executives have formed a new advocacy group, the Black Music Action Coalition (BMAC), to address systemic racism within the music industry and in society at large.

The coalition was inspired by and formed in alliance with #TheShowMustBePaused initiative, which was started by Atlantic Record’s Jamila Thomas and Platoon’s Brianna Agyeman, and which prompted the Black Out Tuesday initiative.

BMAC is currently run by an executive committee that includes founding members Ashaunna Ayars (founder of the Ayars Agency), Binta Brown (founder and CEO of Fermata Entertainment), Jamil Davis (co-CEO of the Revels Group), Shawn Holiday (co-head of Urban Music at Columbia Records), Courtney Stewart (CEO, Right Hand Music Group) and Prophet (CEO of 50/50 Music Group Management).

The coalition is also guided by an advisory board consisting of industry veterans Clarence Avant, Quincy Jones, Irving Azoff and Ron Sweeney.

In a similar vein to the Black Music Coalition in the UK, which consists of leading Black promoters, managers and label executives, BMAC has sent an open letter to the heads of music companies, setting out a plan for change.

“We created BMAC to address long standing racial inequities in the business, the financial impact of those inequities for both Black artists and executives, and ways we can work with you urgently to solve these problems,” reads the letter.

“We created BMAC to address long standing racial inequities in the business”

“We are encouraged by recent efforts by Universal Music Group, Warner Music Group, Sony Music, Apple, YouTube, BMG and other industry participants. However, we know that more needs to be done and we must do it together.”

The coalition states its highest priority is to meet with company CEOs “to mutually develop a plan to address the deeply rooted systemic racism in our industry”.

Another key issue is ensuring the coalition has “a voice in determining how funds designated to fight racism are allocated”, given that “so few companies in the music industry are run by Black people”.

“We must work together to put a plan for change in place with you within the next 30 days. BMAC intends to hold you accountable, and will keep track of the music industry’s efforts to clean up its own house. There is a lot of work for us to do, and we look forward to doing it together.”

Artists including Roddy Ricch, Lil Nas X, Mary J Blige, Lady Gaga, Cardi B, Ariana Grande, Billie Eilish, Pharell Williams, Travis Scott and Post Malone have shown their support for the letter.

The BMAC letter can be read in full here, along with a list of artist signatories and industry partners.

This week’s IQ Focus panel, Beyond Rhetoric: Race in Live Music, will look at the problems of systemic racism within the live business and discuss what needs to be done to make the industry a more diverse place. To set a reminder for the session on Thursday head to the IQ Magazine page on Facebook or YouTube.

Photo: Frank Schwichtenberg/Wikimedia Commons (CC BY-SA 4.0) (cropped)


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