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IQ Focus: The Top 10 sessions so far

Since launching IQ Focus, a weekly series of livestreamed panels that debuted in May, we’ve been inviting heavyweights from the international live music business to discuss issues ranging from the trials and tribulations of a pandemic to the systemic racism brought to light by Blackout Tuesday, and everything in between.

But it hasn’t all been doom and gloom. The Innovation Session, for example, heard panellists discuss the flurry of innovation, fledgeling business models, and new ideas that have come out of the coronavirus crisis. Staying Safe & Sane During Covid presented expert opinions on how to protect the mental health and wellbeing of music professionals and artists. What all these sessions have had in common is a sense of optimism, opportunity and determination, as our industry forges ahead into the unknown.

This week we’re taking some time off from IQ Focus, but in the meantime, please enjoy our top ten sessions from the past couple of months and don’t forget to subscribe to our YouTube channel to receive notifications about future IQ Focus sessions.

 


1. Festival Forum: Here Comes ’21

Hosted by ILMC head Greg Parmley, a panel comprising Europe’s festival elite discuss the collapse of this year’s festival season, as well as predictions for the next. Jim King (AEG Presents), Stephan Thanscheidt (FKP Scorpio), Rachael Greenfield (Bloodstock Open Air), Anders Wahren (Roskilde Festival) and Mathieu Jaton (Montreux Jazz Festival) update us on how they’re coping in unprecedented circumstances; what lessons have been learned, which challenges have been faced and crucially, what the road to recovery looks like.

 


2. The Agency Business: 3.0

The Covid-19 crisis has presented significant challenges for both multinational agencies and boutique outfits. From juggling investors to dealing with a hiatus from touring, agencies are being forced to reflect on how their companies are structured and seek new opportunities and creative solutions. ILMC head and session chair Greg Parmley asks an all-star panel, what comes next? Guest speakers include Angus Baskerville, (13 Artists) Jules de Lattre (United Talent Agency), Maria May (Creative Artists Agency) and Tom Schroeder (Paradigm Talent Agency).

 


3. The Venue’s Venue: Building Back

For IQ‘s third focus session, John Langford, COO of AEG Europe, invites leading venue professionals to discuss strategies for weathering the storm, what the key learnings have been so far, and what emerging from life under lockdown might look like. Guest speakers include Lucy Noble (Royal Albert Hall / National Arena Association – UK), Olivier Toth (Rockhal / European Arena Association – Luxembourg), Oliver Hoppe (Wizard Promotions – Germany), Tom Lynch (ASM Global – UK), Lotta Nibell (GOT Event – Sweden).

 


4. The Innovation Session

While the catastrophic impact of Covid-19 continues to resonate throughout live music, the halt in normal business is seeing a flurry of innovation, fledgeling business models, and new ideas. From an explosion in livestreaming to virtual performances and meet & greets, 3D venues, gaming and tipping, what green shoots are rising from this current situation? Mike Malak, senior agent at Paradigm Talent Agency chairs our fourth IQ Focus session and invites a line-up of free-thinkers and ground-breakers.

 


5. The State of Independence: Promoters

Across the touring world, independent promoters face similar challenges when looking ahead to business post-Covid-19. While this current period presents many unique challenges for this creative and entrepreneurial sector, it’s one of many pressures they face. So what’s the state of play in Europe, South America and India? And what alternative show formats, and business models are independent promoters adopting to stay ahead? CAA’s Emma Banks hosts the session to ask, as the industry emerges from its current crisis, where the opportunities might lie?

 


6. Festival Forum: The Next Stage

We’re midway through what would have been this year’s festival season, and it’s a summer like no other. But are we midway through the crisis, or is there still further to go before the festival sector can confidently progress into 2021? With a number of Government support packages in place, and much of this year’s line ups transplanted to next year, how confident are promoters feeling about next year, and are artists and audiences ready to return? IQ editor Gordon Masson hosts this discussion with guest speakers including Cindy Castillo (Mad Cool Festival – ES), John Giddings (Isle of Wight Festival / Solo Agency – UK), Stefan Lehmkuhl (Goodlive – DE), Codruta Vulcu (ARTmania Festival – RO).

 


7. Grassroots Music Venues in Crisis

One of the hardest-hit areas of the business, grassroots music venues may well also be the first to emerge from the current crisis over the coming weeks and months. Across Europe, the fate of these vital stages on which talent is born and grown, is mixed, with some facing closure. How are our small venues being protected by the organisations and industry around them, and what still needs to be done? And once their doors are open again, how different will gig going be?

 


8. Beyond Rhetoric: Race in Live Music

Blackout Tuesday brought the industry to a standstill and thrust the topic of diversity in the music business back into view. So just what challenges do black promoters, agents and managers face, and what’s needed to counter systemic racism both within the business, in performance spaces and touring markets? Our next IQ Focus session will ask how changes can be made, and the current momentum can be maintained over the months and years ahead.

 


9. IQ Focus & The MMF Present: Managing The Crisis

With the bulk of artists dependent on live music revenue and audience connection, the Covid-19 crisis has decimated livelihoods. But what does it mean for their managers – the individuals thrown into salvaging campaigns, rescheduling tours, interpreting contractual changes and navigating the most uncertain of futures? How are their own businesses faring? And what do they see as the challenges – and hopefully opportunities – ahead for the live sector, in what we are all optimistically calling the “new normal”.

 


10. Staying Safe & Sane During Covid

Staying Safe & Sane During Covid considered how to best protect the mental health and wellbeing of music professionals and artists alike who are juggling disruption to working conditions, employment & financial concerns, a difficult global outlook and more. Chaired by Stacey Pragnell at ATC Live, the conversation featured Lollapalooza Berlin promoter Stefan Lehmkuhl (Goodlive), MITC founder Tamsin Embleton, tour manager Andy Franks (Music Support) and the CEO of mental health and wellbeing festival Getahead, Jenni Cochrane.

 


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European metal festivals form new alliance

Thirteen independent metal festivals from around Europe have joined forces to create a new alliance, which is hosting a virtual event in August to raise money for the independent festival sector.

Unveiled today (17 June), the European Metal Festival Alliance (Emfa) is a joint venture between Alcatraz in Belgium, Romania’s ARTmania, Bloodstock in the UK, Czech Republic’s Brutal Assault, Dynamo and Into The Grave in the Netherlands, Spain’s Leyendas Del Rock and Resurrection, Slovenia’s Metal Days, Midgardsblot in Norway, France’s Motocultor and German events Party.San and Summer Breeze.

The alliance is putting on a streaming event from 7 to 9 August with exclusive live performances from artists chosen by each festival, as well as a selection of interviews.

Thirteen independent metal festivals from around Europe have joined forces to create a new alliance

Viewers will be asked for €6.66 for a ‘full festival pass’ to raise funds for the independent festival sector, which has been particularly hard hit by the Covid-19 crisis. The pass will give fans access to three days of performances from over 35 acts, as well as a discount on a Emfa ‘Rebooting for 2021’ t-shirt.

Throughout the summer, the newly launched Emfa website will host a range of footage from its founding festivals, including many sets that have not been previously broadcast.

The line-up and schedule for the streaming event will be announced in the coming weeks, with tickets going on sale on 10 July here.

Bloodstock director Rachael Greenfield was among festival heads to take part in the IQ Focus panel Festival Forum: Here Come 21 last month. Set a reminder for this week’s panel, IQ Focus & The MMF: Managing the Crisis, on Facebook or YouTube.

 


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Festival leaders talk uncertain future in latest IQ Focus session

Representatives from some of Europe’s best-loved festivals took part in the second of IQ’s virtual panel sessions yesterday (14 May), reflecting on the long-term impact of the coronavirus crisis on this important seasonal sector of the industry.

Available to watch back now here, as well as on Facebook and Youtube, the session saw AEG Presents’ Jim King, FKP Scorpio’s Stephan Thanscheidt, Bloodstock Open Air’s Rachael Greenfield, Roskilde Festival’s Anders Wahren and Montreux Jazz festival’s Mathieu Jaton offer their opinions on the biggest challenges facing the festival industry post Covid-19 and the steps the sector must take for recovery.

Although Thanscheidt stated FKP was “planning on having a normal season in 2021”, others did not share his optimism.

For King, the negative effects of the coronavirus crisis will continue to harm the sector until a vaccine is created. “I am severely doubtful that anything is going to take place this year and I’m somewhat doubtful about Q1 next year,” said AEG’s CEO of European Festivals.

The festival supply chain is of particular concern to King, given the number of independent festivals that face collapse due to the current situation.

“These community festivals provide income for freelancers and suppliers of all sizes,” said King, citing a recent Association of Independent Festivals (AIF) report which warns that 92% of its members could be bankrupted by refund requests.

“I think overall the average price for an artist will come down, and I think you’ll see that on touring too”

“If those festivals are impacted, the supply chain will be dramatically affected as well. This has a massive ripple out to the wider industry,” said King. “The impact will be seismic, and that’s an understatement.”

The panel agree that fan confidence had taken “a battering”, and that the coronavirus crisis will lead to fans having less money to spend. As a result, “there’s going to be a correction across costs generally” to account, argued King.

“Artists are going to get paid less because staff and suppliers are going to get paid less – everyone’s going to have to take a big bite of this to protect our relationship with the fan.

“Some [artists] won’t tour if they have to take a cut. But I think overall the average price for an artist will come down, and I think you’ll see that on touring too.”

Beyond the pressure on costs and artist fees, guests referenced the incompatibility of festivals with any form of social distancing measures.

“A festival is all about bringing people together. To institute any form of social distancing… I fail to see how that could work,” said Greenfield, who cancelled the 2020 edition of Bloodstock earlier this month. “To be able to have a good time you can’t separate people – that’s not what a festival is about.”

“A festival is all about bringing people together. To institute any form of social distancing… I fail to see how that could work”

Wahren, head of programming at Roskilde Festival, which was forced to cancel this year due to the Danish government’s summer-long events ban, agreed that “it’s all or nothing”.

“I can’t see us running a festival wearing masks or standing one metre apart.”

For Wahren, alternative forms of live events such as drive-in concerts, although fun, are mere stopgap solutions and “not what we are in this business for”.

Session host and ILMC head Greg Parmley asked each guests for a positive lesson that the last two months had taught them. Unanimously, all spoke of an overwhelming sense of audience loyalty towards their events.

Full festival tickets for Roskilde 2021 sold out in a matter of hours earlier this week, with 85% of ticketholders holding onto their tickets for next year. Thanscheidt cited similar numbers for FKP’s twin festivals, Hurricane and Southside, with 75 to 80% of fans expected to retain their tickets for 2021, and Greenfield put refund requests for Bloodstock at just 8%.

“We also managed to roll over 95% of bands for next year, which surprisingly wasn’t at all difficult,” added the Bloodstock director.

In Germany, parliament is set to pass new laws regarding the refund system in the next few days, said Thanscheidt. The German government is among those to protect corona-hit event organisers by allowing them to offer credit vouchers instead of cash refunds.

“There is a great opportunity for us to reshape the industry, we’ve just got to get to the point to allow ourselves to do so”

And beyond the fans themselves, panellists highlighted the solidarity shown throughout the industry, with many pulling together to support others in need.

However, a more unified approach to tackling the crisis is needed. According to Thanscheidt, “it’s time to team up and start lobbying on a pan-European level.”

For Jaton, the unification should go further still. “The first steps right now are to save the industry in individual countries, but we are an interdependent industry – we are very dependent on the US, so if there is a problem in the US, that’s half our festival gone [talent wise].”

King agreed, saying that, as an industry, “we have still not set out what our key objectives are”.

“Everyone’s thinking very differently about when we recover. We’ve got to put in a longer term plan over multiple cycles and we need to align on how we can collectively come out of this.

“There is a great opportunity for us to reshape the industry, we’ve just got to get to the point to allow ourselves to do so.”

The next IQ Focus session, The Venue’s Venue: Building Back, takes place on Thursday 21 May at 3.30 p.m. BST/4.30 p.m. CET, with speakers John Langford (AEG Europe), Lucy Noble (Royal Albert Hall/NAA), Olivier Toth (Rockhal/EAA), Oliver Hoppe (Wizard Promotions), Tom Lynch (ASM Global) and Lotta Nibell (GOT Event).

Get an automatic reminder when the live stream starts via Facebook Live or YouTube Live.


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Festival heavyweights join forces for second IQ Focus panel

Following on from last week’s inaugural session, the second IQ Focus virtual panel will feature representatives from some of Europe’s biggest festivals to discuss the huge challenges facing the 2020 season and look ahead to what recovery may entail.

IQ’s next fully interactive session – Festival Forum: Here Comes 21 – will feature Jim King (AEG Presents), Stephan Thanscheidt (FKP Scorpio), Rachael Greenfield (Bloodstock Open Air), Anders Wahren (Roskilde Festival) and Mathieu Jaton (Montreux Jazz Festival) in conversation with ILMC MD Greg Parmley.

With much of the 2020 festival season already cancelled and the rest awaiting their fate, the European festival heads will share how they are coping with the shutdown, as well as reflecting on lessons learned from this unprecedented crisis.

Looking to the future, the panellists will also explore what recovery may look like for the vital summer sector in this not-to-be-missed virtual discussion.

The session is taking place on Thursday 14 at 4 p.m. BST/ 5 p.m. CET. Get an automatic reminder when the live stream starts via Facebook Live or YouTube Live. Or, search for the IQ Magazine page on each platform on the day.

 


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