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Japan’s leading int’l promoters form alliance

Ten leading Japanese concert promoters have officially announced the formation of the International Promoters Alliance Japan.

Led by Creativeman Productions head Naoki Shimizu, the alliance is hoping to establish unified guidelines for the safe resumption of events involving international artists.

The alliance – which includes Live Nation Japan, Udo Artists, Smash Corporation, Hayashi International Promotions and Kyodo Tokyo – will work closely with the Japanese government, as well as international embassies and consulates, to further the cause.

The International Promoters Alliance Japan is completed by Avex Entertainment, Hanshin Contents Link/Billboard Japan, M&I Company and Promax. The alliance will complement the work of existing music association ACPC, with which it shares members.

In a statement, the group says: “The history of music in Japan was changed forever in 1966 when the Beatles performed at the Nippon Budokan. Since then, musicians from around the world have come to Japan to perform, and the opportunity for fans to experience high quality international live entertainment has led to the growth of a rich and diversified Japanese music culture.

“The fact that Japan has been able to create a larger market for music than any other Asian country is a credit to the more than 60 years of work by member companies of the International Promoters Alliance Japan, who have also contributed to the overseas expansion of Japanese artists and content.”

“That Japan has been able to create a larger market for music than any other Asian country is a credit to IPAJ members”

It continues: “From club and theatre shows through to stadium tours, major festivals, and live restaurants, the breadth of the market is unique in the region, and hosting performances by international artists contributes to international economic exchange, the development of the Japanese music culture and economy, and the growth of employment.”

The International Promoters Alliance Japan was unofficially formed in December last year and in March 2021 the alliance succeeded in getting the Japanese government to amend its compensation scheme to include domestic shows by foreign artists.

The group’s next goal is to ease the business visa restrictions for foreign artists to enter Japan with no quarantines.

Once overseas artists have resumed their visits to Japan, the promoters will work together to “foster continued international cultural exchange in this most important of live entertainment markets”.

Read IQ’s Japan country report, which outlined the opportunities in the Japanese market pre-pandemic, here.

Land of the rise in fun: Why booming Japan is such a tough market to crack

 

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Japan includes shows by foreign acts in comp scheme

The Japanese government has amended its compensation scheme to include domestic shows by foreign artists, thanks to lobbying from a new consortium of Japan-based international promoters.

The scheme (which goes under the name of J-LODlive) was set up in late January and was partly intended to reimburse organisers for the cost of an event that was cancelled or postponed due to the state of emergency issued at the beginning of the year.

The initial eligibility requirements, published on 19 February, excluded performances by overseas artists but after campaigning from an alliance that includes Live Nation Japan, Creativeman and Billboard Live, the decision was reversed on 17 March.

The alliance, driven by the All Japan Concert & Live Entertainment Promoters Conference (ACPC), was formed last December and is completed by ALC, Hip, Kyodo, M&I, Promax, Smash Cooperation and Udo.

The 10 promoters are working closely together in cooperation so that international touring in Japan can go back to normal

The 10 promoters are working closely together in cooperation so that international touring in Japan can go back to normal.

The consortium’s next goal is to ease the business visa restrictions for foreign artists to enter Japan with no quarantines.

For the first time in 10 weeks, no part of Japan is under a Covid-related state of emergency, signalling hope for the organisers of spring festivals.

According to ACPC, a number of domestic festivals are due to take place from this April with up to 10,000 attendees, including the inaugural edition of Love Supreme Jazz Festival Japan.

The festival will make its debut in the 375-hectare Chichibu Muse Park, just outside Tokyo, on 15 and 16 May 2021.

 


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