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New platform launched to track bias in music industry

Genevieve O’Neil, former director of diversity and inclusion at Live Nation, has joined the team behind InChorus, a third-party platform used to track incidents of bias and harassment in the workplace.

O’Neil joins London and New York-based InChorus Group as chief marketing officer. The company’s platform aims to de-escalate reporting for employees, allowing users to anonymously tag and measure incidents in the workplace.

The platform also provides companies with the data needed to build a more inclusive workplace.

“I, like many, am frustrated by the pace of change, but our industry is unfortunately one playing catch up,” comments O’Neil, who says she is “thrilled” to join the InChorus team.

According to InChorus Group, the online tool acts as the ‘missing middle’ when reporting microaggressions, giving employees a safe and informal way to tag “previously hard-to-voice problem-behaviours”.

“We are in desperate need of a user friendly, data-led tool such as this to get things moving in the right direction”

The platform offers on-demand professional support to employees and provides companies access to anonymised data, allowing employers to identify problems at an earlier stage and attempt to avoid more serious misconduct.

“We are in desperate need of a user friendly, data-led tool such as this to get things moving in the right direction. This online tool is ideal for all companies, those already on the path to an inclusive workplace, and those just starting out,” says O’Neil.

“Diversity and inclusion leadership starts at the top, and so I ask industry leaders to stop just thinking about it and start acting.”

Rosie Turner, co-chief executive of InChorus Group says that she, along with fellow co-chief executive Raj Ramanandi, is “passionate about giving employees a voice and allowing them to flag issues sooner before they escalate.”

“This data has the power to drive effective change for both employees and the business, and to create a baseline for the music industry as a whole,” states Turner.


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