Bestival goes cashless for 2018
UK festivals Bestival and Camp Bestival are to go partially cashless after agreeing a three-year strategic partnership with RFID specialist Tappit.
Festivalgoers at both Camp Bestival (26–29 July) and Bestival (2–5 August) will use Tappit’s contactless payment wristbands for the first time, streamlining the payment process while allowing the festivals to capture more data from their ticket buyers.
“Bestival has always been about escapism, creating an otherworldly wonderland where you can leave all the stresses of real life behind,” says Bestival co-founder and curator Rob da Bank. “We think Tappit’s wristbands can be a big part of that, reducing queues and hassles and making things a bit more carefree for festivalgoers. They also give us the sort of real-time data insights that can help us with a lot of things like crowd management.
“We are looking forward to bringing this experience to two of the UK’s leading festivals”
“We eventually foresee it all going totally cashless, which will make the whole Bestival experience even more easygoing for everyone.”
Adds Tappit CEO Jason Thomas: “The process of going cashless isn’t as costly, complicated or time consuming as people may think. Working at a strategic level with Bestival, we’ve been able to establish a cashless payments infrastructure in less than a month. Event owners using Tappit benefit from a proven return on investment, improved customer satisfaction and greater business insight.
“We’ve worked with major events all around the world and we are looking forward to bringing this experience to two of the UK’s leading festivals.”