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DreamHaus forms strategic partnership with Publicis

CTS Eventim-backed DreamHaus has entered into a strategic partnership with advertising agency Publicis Groupe Germany.

Under the new alliance, the partners intend to use the live entertainment business as a platform for the creative staging of brands, and “make the world of music accessible for innovative marketing concepts”.

Another aim of the partnership is to create new experiences by linking artists, fans and brands and thus to help brands achieve more relevance and a credible role in pop culture, says DreamHaus.

Marc Seemann, director strategy and business development at DreamHaus, says: “We are very excited about this strategic partnership with Publicis, as we create important synergy effects through this alliance. With authenticity and the right feeling for musical trends, we will facilitate artists’ access to brands with this shoulder-to-shoulder alliance and develop authentic collaborations together.”

“With authenticity and the right feeling for musical trends, we will facilitate artists’ access to brands with this alliance”

Matt Schwarz, CEO and managing partner at DreamHaus, adds: “The collaboration with Publicis offers further perspectives to artists, fans, brands and our festival formats. We are excited to be innovating together from now on and to have found a partner who shares our passion for live entertainment.”

Dennis May, COO Publicis Groupe Germany, comments: “The emotional power of music and entertainment platforms is unique. And the possibilities for brands to play a content role here are almost limitless. So far, however, this has been used far too little – especially when it comes to tailor-made concepts that go beyond pure sponsoring. We see DreamHaus as a partner who will write great brand stories with us. We are already working on this – and have been having a lot of fun since the first minute!”

Earlier this week, DreamHaus, alongside FKP Scorpio and Loft Concerts, announced a new Berlin festival for 2022.

DreamHaus, meanwhile, is jointly responsible for organising and programming the Rock am Ring and Rock im Park festivals, after the company was acquired by CTS Eventim.

 


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FKP Scorpio, DreamHaus, Loft announce new festival

FKP Scorpio, DreamHaus and Loft Concerts are joining forces on a brand new open-air festival, set to launch in Berlin next year.

Tempelhof Sounds will take place between 10 to 12 June 2022 on the grounds of Tempelhof Airport – where the Berlin Festival once took place, and the German Lollapalooza Festival launched in 2015.

Muse and The Strokes will headline the festival, along with a third act that is yet to be announced. Alt-J, Interpol, Idles, Royal Blood, Two Door Cinema Club, Mac DeMarco, Wolf Alice and Big Thief are also set to perform.

A mission statement says the event is an “inclusive and cosmopolitan festival” and the organisers “firmly believe in equality, diversity and sustainability”.

“We are very pleased to make this special festival format possible in the capital together with our partners,” comments Stephan Thanscheidt, CEO of FKP Scorpio. “Our guests can expect an event that combines top international acts with an extraordinary open-air experience. Tempelhof Sounds wants to offer ‘programmatic surprises’ and present a diverse line-up.”

“Our guests can expect an event that combines top international acts with an extraordinary open-air experience”

Fontaines DC, The Gardener & The Tree, Hinds, Black Honey, Just Mustard, Pillow Queens and The Pale White are also slated to perform.

Other confirmed acts include London Grammar, Parcels, Courtney Barnett, Sophie Hunger, Freya Ridings, Anna Calvi, Kat Frankie, Holly Humberstone, Griff and Baby Queen.

Tickets are on sale now, with day passes starting from €79 and festival passes starting from €179.

Hamburg-headquartered FKP Scorpio adds Tempelhof Sounds to a portfolio that already includes a raft of marquee German festivals such as Hurricane, Southside, Highfield, M’era Luna and A Summer’s Tale.

Berlin-based DreamHaus, meanwhile, is jointly responsible for organising and programming the Rock am Ring and Rock im Park festivals, after the company was acquired by CTS Eventim.

Loft Concerts, also based in Berlin, was founded 30 years ago and today promotes more than 200 concerts a year in the greater Berlin area.

 


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No new infections from Clubculture Reboot Berlin

The organisers of Berlin’s Clubculture Reboot have welcomed what they describe as positive interim results from the recent pilot event series, which saw around 2,000 people attend indoor club nights at six venues after taking PCR tests for Covid-19.

According to Clubcomission, the association which organised the event alongside the Berlin Senate’s department for culture and the Charité hospital, there were zero new infections as a result of the event, proving once again that “dance [music] events may be held safely even under pandemic conditions”.

Participants in Clubculture Reboot, which took place from 6–8 August across six Berlin clubs, needed to produce a negative PCR test to gain entry, as opposed to the rapid lateral-flow/antigen tests more commonly used for concerts and festivals.

All clubgoers, regardless of their vaccination status, had to go undergo a PCR test – the ‘swab test’ which is more accurate than a rapid test, but which takes at least 24 hours to return its results – at one of three designated test centres in the 48 hours leading up to the weekend’s events.

“The project offers real [guidelines] for the opening of clubs, even if infections and hospitalisations rise sharply in autumn”

Of the 2,110 people who were tested pre-event, seven were turned away after testing positive, and all attendees who submitted to follow-up PCR test (1,447 people, or almost 70%) tested negative for the virus. While the full results are expected at the end of the month, the interim findings are welcome, says Clubcommissionc chair Pamela Schobeß: “The project offers real perspective for the opening of clubs, even if incidences [of Covid-19] and hospitalisations rise sharply in autumn.

“It proves that with this method, safe spaces can be created that make it possible to bring club culture to life even in a pandemic.”

Dr Florian Kainzinger, who designed the testing process, adds: “With this project we were able to show that PCR tests can also be implemented in a very short period of time from sampling to transmission of results. This enables new perspectives for a safe reopening even in high-risk areas.”

 


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Berlin pilot project trials pre-entry PCR testing

Participants in a pilot event series held in Berlin over the weekend were asked to provide a negative Covid-19 PCR test, as opposed to the more common lateral-flow/rapid antigen tests becoming an increasingly common entry requirement as festivals and shows restart.

Clubculture Reboot, organised by Clubcommission, an association of Berlin nightclubs, as part of the city-backed Perspektive Kultur: Berliner Pilotprojekt Testing initiative, is the latest pilot scheme intended to demonstrate to German authorities that live events can be held safely “even under pandemic conditions”. Six clubs, the Kitkat-Club, SO36, Festsaal Kreuzberg, Crack Bellmer, Salon zur Wilden Renate and Metropol, and around 2,000 people participated in the pilotprojekt, which began on Friday 6 August.

All clubgoers, regardless of their vaccination status, had to go undergo a PCR test – the ‘swab test’ which is more accurate than a rapid test, but which takes at least 24 hours to return its results – at one of three designated test centres ahead of the weekend events. There were seven positive results out of the 2,200 tests administered, according to the city’s website.

“I’m totally blown away by how people are standing here with umbrellas in the Berlin rain and just want to get in here. It’s like being at a festival”

In addition to the weekend-long series of club nights, the Clubcommission, in partnership with the city of Berlin and the German Red Cross, is organising three ‘Long Nights of Vaccination’ (Lange Nächte des Impfens) at the vaccination centre in Arena Berlin (7,500-cap.) in Treptow. Taking place on 9, 11 and 13 August, the ‘long nights’ run from 8pm to 1am and combine live DJs with free BioNTech/Pfizer vaccinations for younger people.

Speaking to AFP, Sebastian Schwarz from Tiefschwarz, one of the seven acts who played on Monday 9 August, said: “It’s overwhelming, the empathy and the niceness with which people are working together here. I’m totally blown away by how people are standing here with umbrellas in the Berlin rain and just want to get in here. It’s like being at a festival.” According to Berlin’s ministry of health, 420 people were vaccinated on Monday alone.

Germany’s chancellor, Angela Merkel, said earlier this week that the country’s vaccination rate has fallen behind its neighbours and urged state and local governments to promote vaccines and make them easy to obtain.

 


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Gigmit makes hires in Germany, the UK

Online talent booking platform Gigmit has promoted Anna Lüneberg to chief marketing officer and hired Pedro Ricardo as product manager.

Lüneberg, who previously worked at Gigmit in the role of growth marketing manager, is now leading the company’s growth team.

“After we succeeded in doubling the artist community on Gigmit in the last two years, the goal is to develop Gigmit into a global player in digital live music booking,” says Lüneberg.

“Above all, we want to continue to grow on the promoter side and convince them with Gigmit as a data-driven booking tool. So that more new talents can perform live on the right stages in the future.”

“The goal is to develop Gigmit into a global player in digital live music booking”

Ricardo, who previously worked as content and product manager for sample music database WhoSampled in London, will coordinate the Gigmit product team with immediate effect and continue to push the development of the platform.

“I’m thrilled to be joining the Gigmit team and work together on revolutionising the future of music booking!” says Ricardo.

Gigmit CEO, Marcus Fitzgerald, adds: “I am so proud to have two incredible colleagues in such demanding roles. I couldn’t think of anyone better to develop our journey to become a global platform. After working with Anna for years, I know she will fulfill this new path with her skills, knowledge and joy!

“Pedro fights for a better product that every user loves. I am sure that his analytical skills and team management capacities will be loved by our users as they know he is working hard to make artists and promoters achieve more!”

 


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International booking agency Pitch & Smith divides

European booking agency Pitch & Smith (P&S) has effectively split in two, with three former agents breaking away to launch new venture Playbook Artists.

Launched by Eleanor McGuinness, Nikita Lavrinenko and Paul McGivern, the new agency brings together more than 45 years of experience as well as a roster that includes Angel Olsen, Weyes Blood, Son Lux, Andy Shauf, This Is the Kit and Cut Copy.

Meanwhile, P&S founders Stefan Juhlin and Kalle Lundgren Smith will remain at the company along with team members based in London.

Juhlin tells IQ it was a mutual decision for the two parties to go their separate ways: “For Kalle and myself, we felt this was a good time to go back to where we once started, putting all our time and energy on fewer artists, with a very simple and straightforward organisation behind it. We’re confident this will benefit everyone, both ourselves and our artists.”

“For Kalle and myself, we felt this was a good time to go back to where [P&S] once started”

P&S will now be headquartered in Stockholm, where it was founded in 2007, with a roster that includes Caribou, José González and Toro Y Moi.

The agency will work will continue to work with the three former agents at Playbook, which will launch offices in London, Berlin and Dublin ‘to bring their international perspective to the European/UK live circuit’.

“The last year has been tough for the industry as a whole, but this feels like the perfect opportunity to collaboratively bring together the best of our experiences and shared values, and build something new with friends and partners,” says Playbook’s Paul McGivern.

“I don’t know two harder-working or more engaged agents than Eleanor and Nikita and I’m proud to be partners with them in the launch of PlayBook Artists.”

“We are all determined to bring new approaches and concepts to life and rethink what a modern, artist-focused agency can be”

Eleanor adds: “It’s important to all of us to support the independent network, especially after the challenges of the last year, and the years yet to come. Paul, Nikita and I come from a similar background of working independently, and we are very proud of that and the long term approach we have to our artists.”

Nikita comments: “It’s easy to get caught up in a “doom and gloom” mentality when the times are difficult. That’s why I love seeing excitement, energy and new ideas sprawling out conversations I have with Eleanor and Paul. We are all determined to come out of this stronger, bring new approaches and concepts to life and rethink together what a modern, artist-focused agency can be these days.”

The three partners will be joined by former Pitch & Smith agent assistant Duncan Smith, who will assume the role of agent with a roster that includes Happyness, Shopping, Lime Garden, LICE, Home Counties, and new signing Clara Mann.

Playbook follows the launch of Field Booking, Arrival ArtistsMint Talent Group and TBA Agency in the US, as well as Marshall Live AgencyMother ArtistsOne Fiinix LiveRoute One Booking and Runway Artists in the UK and Rebel Beat Agency in Spain, in 2020, amid a wider fragmentation of the global agency sector in response to the coronavirus shutdown.

 


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FKP Scorpio partners with Berlin’s Area One agency

FKP Scorpio has joined forces with Area One, a Berlin-based booking agency whose roster includes some of the biggest names in international rock and pop, to form new agency business FKP Area One.

Folkert Koopmans, founder and CEO of the Hamburg-headquartered, pan-European concert and festival promoter, will serve as head of the agency alongside Area One’s Joe Rambock and Thorsten Schauf.

Marv Thomas, who has worked with Rambock and Schauf for a number of years, will also continue at FKP Area One.

The Area One team has worked with rock/metal acts including Slayer, Volbeat, System of a Down, In Flames, Queens of the Stone Age, Bullet for My Valentine, A Day To Remember and Machine Head, as well as UK pop artists Ellie Goulding and Bastille and Germany’s biggest country-rock band, the BossHoss.

“Together with the FKP Group, we will open an exciting new chapter”

“I have known and appreciated Joe and Thorsten for a long time and am pleased that through them we can further strengthen and expand our portfolio, especially in the rock sector,” says Koopmans’s co-CEO, Stephan Thanscheidt.

Koopmans adds: “With Joe and Thorsten, we complement our musical programme with genres and artists that are especially important for the international orientation of our business. I look forward to growing even further in this area with them and the teams across Europe.”

Other FKP-owned booking businesses include All Artists Agency, also in Berlin, Nordic Live in Norway and Finland’s Fullsteam Agency.

“We look forward to partnering with Folkert and Stephan and the entire FKP Scorpio team,” say Rambock and Schauf in a joint statement. “Together with the FKP group, we will open an exciting new chapter.”

 


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DreamHaus appoints Ioannis ‘Pana’ Panagopoulos

CTS Eventim’s new Berlin-based agency DreamHaus has officially announced the appointment of Ioannis ‘Pana’ Panagopoulos as director of talent buying, effective from today (1 April).

Panagopoulos joins the agency from Live Nation GSA (Germany, Switzerland, Austria), where he served as director of A&R for over five years.

He joins the management team comprising CEO and managing partner Matt Schwarz, as well as Marc Seemann, Claudia Schulte and Tobias Habla – all of whom previously worked at Live Nation GSA.

Panagopoulos joins the management team comprising Matt Schwarz, as well as Marc Seemann, Claudia Schulte and Tobias Habla

Schwarz joined forces with CTS Eventim as head of eventimpresents in January this year, tasked with “acquiring attractive national and international tours and shows,” on behalf of Eventim Live, CTS Eventim’s promoter network.

Following the Eventim acquistion, the team will be responsible for organising and programming the Rock am Ring (cap. 95,000) and Rock im Park (cap. 75,000) festivals, starting from the 2022 editions, along with eventimpresents.

The CTS-owned festivals have been co-promoted with Marek Lieberberg, now CEO of Live Nation GSA, since 2016.

DreamHaus will also collaborate with Kingstar on Vainstream Rockfest, after forming a strategic alliance with the Hamburg-based booking agency.

Kingstar will cooperate with DreamHaus on the Rock am Ring/im Park festivals.

 


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German tests show you ‘can’t write off the summer yet’

The artistic director of the Berlin Philharmonic has shared preliminary findings from the orchestra’s recent pilot concert, saying the zero infections among the 1,000 people who attended the show is further proof that events can be organised safely during the ongoing coronavirus pandemic.

The 20 March performance, part of a series of planned test concerts which have now been cut short by a new lockdown in Berlin, welcomed fans who could provide a negative Covid-19 test to the 1,180-seat Chamber Music Hall for a performance of Rachmaninoff’s Symphony No 2.

According to the Philharmoniker’s Andrea Zietzschmann, shows such as those in Berlin are helping to create “a perspective that we can find a creative, constructive and responsible approach to being able to organise cultur[al events] again during the pandemic.” The city’s pilot project is “not only of great importance for Berlin, but also for the entire cultural landscape,” she adds.

Dr Florian Kainzinge, who oversaw the rapid testing ahead of the concert, has revealed that it cost €23,000 to test the 680 people who were tested at the Chamber Music Hall, plus 200 staff. According to the Tagesspiegel, this would add around €20 to the cost of tickets at venues of a similar size.

Other findings include that it took an average of 12 minutes between testing and producing the result (all negative in the case of 20 March concert), and that the no-show rate, at 43, was also much lower when compared to a normal concert.

“The pilot project can create a perspective that we can find a creative, constructive and responsible approach to being able to organise culture again”

Only two people were turned away, for forgetting to bring their proof of having a negative Covid-19 test.

Marko Hegner from Goodlive says the results so far should be transferable to events of all kinds, “so we shouldn’t write off the event summer yet.”

The initial findings come as Berlin presses pause on its cultural Pilotprojekt, which also includes events in other events in concert halls, theatres and nightclubs, due to the worsening coronavirus situation in Germany.

Michael Müller, the mayor of Berlin, says the controlled test events will be continued at a later date. “It is absolutely clear that the pilot projects that we have planned for culture, sport and gastronomy can no longer be implemented [at present],” he explains.

German chancellor Angela Merkel has been critical of the approach taken by local governments which are focusing on mass testing as opposed to stay-at-home orders or lockdowns.

“I really don’t know now whether testing and [allowing people to] wander, as they say in Berlin, is the right answer to what’s going on at the moment,” she said earlier this week.

 


This article forms part of IQ’s Covid-19 resource centre – a knowledge hub of essential guidance and updating resources for uncertain times.

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CTS Eventim’s DreamHaus and Kingstar form alliance

CTS Eventim’s new Berlin-based promoter DreamHaus is forming a strategic alliance with Kingstar, a promoter and booking agency based in Hamburg.

The two companies will cooperate on Kingstar’s Vainstream Rockfest, as well as Eventim Presents/DreamHaus’s Rock am Ring (cap. 95,000) and Rock im Park (cap. 75,000), which were recently called off for a second year running.

The alliance will also see the German promoters collaborate on touring projects and the establishment of new events.

“With this alliance, we want to bring our creative visions to life,” says Matt Schwarz, CEO and managing partner, DreamHaus.

“Kingstar contributes equally valuable festival expertise, musical knowledge and their successful artist development to this cooperation. Through an intensive exchange of experience between our two companies, we will create trusting synergies and thus provide the artists with the best service and skills for the future.”

“We will create trusting synergies and thus provide the artists with the best service and skills for the future”

Timo Birth, managing director, Kingstar, says: “Since the structures in the industry are changing at high speed, Kingstar and DreamHaus are laying a very good foundation for the future with this cooperation. We are not only optimally equipped for the future of our industry, we will also actively shape it together.”

Marc Seemann, director of strategy and business development, DreamHaus says: “A close friendship has developed from years of trusting cooperation with Timo, which is why this strategic alliance between DreamHaus and Kingstar is a logical consequence and an important pillar in the development of DreamHaus.”

Alongside Vainstream Rockfest, the 15th edition of which is scheduled for this June in Münster, Kingstar’s festival portfolio includes Restless Summer, Close to the Water, Impericon Festivals and Picknick Konzerte.

The company’s booking arm represents artists including Broilers, Bonez MC and RAF Camora.

DreamHaus was recently acquired by CTS Eventim and Schwarz was named as CEO and managing partner, following his departure from Live Nation GSA (Germany, Switzerland, Austria) as COO and MD in February 2020.

 


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