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Nordic test shows: Too little, too late?

After effectively ruling out the 2021 festival season, the governments in Denmark and Norway are now in the process of organising large-scale test events to determine how big gatherings can take place during the pandemic.

According to Denmark’s live association, Dansk Live, such experiments were proposed in December 2020 and also in March 2021 by the government-backed ‘Restart Team’.

Both proposals were “kicked to the corner by the authorities,” according to Dansk Live’s Esben Marcher, but it seems that Denmark’s minister of culture has had a late change of heart.

This week, minister Joy Mogensen asked the government’s Restart Team to assess the possibilities of conducting experiments with large events this summer.

The minister’s request comes three weeks after the government’s roadmap was published, which stated that a maximum of 2,000 participants will be permitted at festivals between 21 May and 1 August 2021.

The announcement was followed by a raft of cancellations from 15+ festivals including Roskilde (26 June to 3 July), Smukfest (4–8 August), Northside (3–5 June) and Tinderbox (24–26 June) – rendering the country’s 2021 festival season over.

“The hope was that knowledge could be created that could ensure better opportunities for this summer’s events”

While Dansk Live’s Marcher has welcomed the news of potential test concerts, he also expresses disappointment that large-scale pilots weren’t approved earlier in the year.

“Already at the end of 2020, we proposed to the minister of culture that experiments be carried out in events that bring many people together,” he says.

“The hope was that knowledge could be created that could ensure better opportunities for this summer’s events. Although it is positive that there now seems to be support for making trial arrangements, it is, of course, a pity that there has been no political will to launch trials in the past.”

The Norwegian government has also shown little political will to organise test concerts up to this point – though, after some uncertainty, this morning the cabinet finally approved a pilot series proposed by the Norwegian Institute of Public Health.

The institute is planning five test concerts in Bergen and Oslo with up to 5,000 people attending each one. As previously reported in IQ, 15,000 participants will be recruited for a control group and will not actually attend the concerts.

The series is expected to kick off in June and concerts will take place in a number of venues including Oslo Spektrum and Grieg Hall in Bergen.

The Nowegian government this morning approved a pilot series proposed by the Norwegian Institute of Public Health

The research project will investigate whether the risk of the spread of infection is reduced to such an extent that rapid testing can replace the distance requirement during events.

Bergen Live, Øya festival, Palmesus and other Norwegian concert organisers will be involved in the test events – many of which were forced to cancel festivals due to the government’s preliminary guidelines, which restrict festivals to 2,000 attendees until June, 5,000 attendees until August and 10,000 thereafter.

Live Nation-owned festivals Bergenfest and Tons of Rock, Superstruct-backed Øya Festival, Over Oslo, Picnic in the Park, Stavernfetsivalen, Seljord Festival and Country Festival among events have been cancelled since.

Compared with other countries in the northern hemisphere, Norway and Denmark have been slow off the mark with arranging test shows.

Germany began conducting test shows as far back as August 2020, with Restart-19, prompting other nations including Spain, France, the Netherlands, the UK, Belgium and Luxembourg, to follow suit. See an extensive timeline of pilot projects here.

While the test shows haven’t necessarily guaranteed the security of the 2021 festival season – many of the aforementioned markets have already seen the summer season obliterated due to government restrictions – nations like the UK are surging towards a full reopening thanks to reassuring results from the government’s Events Research Programme.

 


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Live Nation acquires Norway’s Bergen Live

Live Nation Norway has acquired a majority stake in Bergen Live, the Bergen-based concert and festival promoter, as competition between the major live music businesses heats up the Norwegian market.

Bergen Live’s activities include promoting headline acts at outdoor venues such as the Bergenhus Fortress, organising club events with up-and-coming Norwegian artists, and staging leading music festival Bergenfest, whose 2020 edition takes place this June and features Lewis Capaldi, Robyn, Dave, Michael Kiwanuka and Belle and Sebastian.

“Today marks the next step in the journey of Bergen Live, which will further develop and strengthen the company’s position in the Norwegian market,” says Bergen Live CEO Frank Nes.

“We look forward to working with Rune [Lem, senior promoter, Live Nation Norway] and being a part of the team at Live Nation Norway, as well as the support and resources that come with this union.”

“It is both exciting and natural that they today become part of the Live Nation family”

“Bergen Live and Live Nation Norway have had a close relationship since 2005. It is both exciting and natural that they today become part of the Live Nation family,” adds Lem.

Live Nation’s acquisition of Bergen Live – its second of 2020, after Taiwan’s Tixcraft, and following a record 20 in 2019 – comes amid a flurry of activity in Norway. Live Nation-owned, Sweden-based Luger announced its expansion into the Norwegian market earlier this month, while Live Nation rival CTS Eventim/FKP Scorpio recently acquired leading promoter Nordic Live.

Elsewhere, private equity-backed All Things Live has been steadily building its Nordic business, with Sweden’s Big Slap festival the latest addition to its portfolio, which includes events in Norway, Sweden, Finland and Denmark.

Read IQ’s latest Norway market focus here:

Norwegian Mood: Norway market report

 


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