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NEC Group hires arena sales manager

Ben Sharman has joined NEC Group Arenas as venue sales manager.

Sharman – whose background in commercial marketing has seen him work on naming-rights agreements for both NEC arenas (the 16,000-cap. Genting Arena and 15,800-cap. Arena Birmingham, formerly Barclaycard Arena), as well as for Aston Villa Football Club and British Athletics – is tasked both with working with the arenas’ existing client base and bringing new business and event concepts to market.

Sharman comments: “This is a fantastic opportunity to take what I’ve learnt in my three years with the [NEC] Group, and support the arena venue sales team to drive sales and deliver the best service possible. I’m eager to join such an established and unique team that can offer the full package – not just event space, but a wealth of additional services through other NEC Group brands including ticket sales via The Ticket Factory, Amplify hospitality and in-house marketing support.”

“I’m eager to join such an established and unique team that can offer the full package”

“Ben will be a great addition to the team,” adds NEC Group Arenas head of sales Ian Congdon. “He’s already had exposure to the arenas industry in his previous group role, and I have no doubt that his enthusiasm and ambition will shine through in the quality of business he will deliver to our venues.

“I’m delighted we are expanding our team to support the successful management of two arena venues in one city. Our ability to do this relies on the strength of Birmingham’s market, with demand from both ticket buyers and promoters at an all-time high. As a team, we strive to exceed the expectations of our arenas’ clientele, so we hope this positive business trend continues throughout 2018 and beyond.”

Birmingham-based NEC Group, whose other venues are the National Exhibition Centre (NEC), International Convention Centre (ICC) and Vox Conference Centre, grew turnover 17.9% and profits 58% in a successful 2016–17.


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