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Data platform Beatchain allies with McGhee and EL7G

Beatchain, a new data-science and digital marketing platform for the music industry, has announced strategic partnerships with Don McGhee’s McGhee Management and US indie label powerhouse Eleven Seven Label Group (E7LG).

Beatchain – led by founder Ben Mendoza, and comprising behavioural economists, data scientists, artificial intelligence/machine-earning experts and other music industry professionals – will use its technology platform to “help both companies grow artist fanbases and engagement for select developing artists”, according to the company.

Eleven Seven Label Group will initially use the Beatchain platform for two emerging artists, Just Loud and Bang Bang Romeo. In addition, Beatchain’s data analysis tools will be utilised for decision-making in A&R, catalogues, soundtracks, new music, ticketing, social media, advertising and geographic targeting of markets.

“We are thrilled to be working with industry leaders such as E7LG and McGhee Entertainment”

For McGhee Entertainment, meanwhile, Beatchain will deploy a feature set optimised for agency, manager, ticketing company and promoter use. This use of the Beatchain platform will automatically identify the most viable potential tour markets, estimate appropriate venue size and ticket pricing and then “hyper-target” tour markets to promote to only those fans most likely to respond, resulting “in sell-outs at a massively reduced promotional cost”.

“We are thrilled to be working with industry leaders such as E7LG and McGhee Entertainment,” says Mendoza, who previously designed and implemented data management and analytics solutions for companies including Apple, Facebook, Uber, SAP, Time Warner Cable, Unilever and Goldman Sachs.

“Our newly launched platform will allow music pros to bring their data points together, use the latest in AI, automation, and data science techniques and drive informed decisions in multiple areas.”


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