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John Aikin joins Beat the Street USA

John Aikin, former executive vice-president of Senators Coaches, has come out of retirement to join Beat the Street’s new US division.

Aikin retired from Senators last year, after having spent 35 years cultivating new business and contributing to the design of the company’s tour buses, which serve a roster of A-list clients in the touring and wider entertainment industries.

“John’s experience in the North American entertainer luxury coach industry will be invaluable to help get us established here,” says Beat the Street’s owner and managing director, Joerg Philipp.

“I am looking forward to helping … introduce the company to the US market”

Beat the Street USA announced in November 2019 that it is building a fleet of 16-berth double-decker Van Hool entertainer coaches, as well as single-decker Prevost buses, to service the North American touring circuit.

“Joerg and I have known each other and met at industry events many times. I even persuaded him to run a marathon with me!” says Aikin, who ran his 100th marathon in 2019. “I am looking forward to helping him develop his US business and introducing his team and the company to the US market.”

Aikin will join Beat the Street later this month, at the first official viewings of the company’s new double-decker bus at Tour Link Pro, Pollstar Live! and a special launch event in Nashville on 29 January. Anyone interested in meeting Aikin and the team, or  viewing the Van Hool buses, should contact office@beatthestreet.us or call +1 615 784 3000.

 


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Beat the Street to launch in the US in 2020

Austria-based tour bus provider Beat the Street is making its debut stateside in January 2020, introducing the first double-decker coach to the American touring market.

Beat the Street, which counts AC/DC, Lionel Richie, Mötley Crüe, Beyoncé and Queen among its clients, is offering a double-decker, 16/14 bunk bus to the US touring market, in an exclusive deal with Belgian supplier Van Hool.

The US team, headed by Beat the Street’s Tim King, has already secured several key tours for 2020.

The company has also added the latest X3, single-decker models to its offering, from Canadian manufacturer Prevost.

“American clients have been asking us for many years to run our buses in the States”

“Double deckers are not yet used in the States for touring, but their additional capacity is well known to those US tour managers who use them with us in Europe and the UK,” comments Jörg Philipp, managing director and owner of Beat the Street.

“American clients have been asking us for many years to run our buses in the States. Our first building phase will run until August 2020, with more to come.”

The first new double-decker buses will be available to view at Beat the Street’s official US launch on 29 January 2020 in Nashville.

Production and tour managers can contact Tim King for more information.

 


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